Enrichment
Clay
Waterfall enrichment, scoring, and AI research in one table. The engine most GTMes build on before a sequencer ever fires.
Websiteclay.comclay.com ↗Playbooks on this stack
All playbooks →Inbound Automate inbound lead outreach
Form fill to first touch — enrich, score, and sequence without a human in the loop.
Outbound Automate outbound sales end to end
ICP to sequencer in one pipeline: waterfall, AI openers, warmed domains. No spreadsheet.
Infrastructure The four layers of GTM infrastructure
Data, orchestration, execution, agents — compounding systems, not one-off campaigns.
Claymation Creative Clay workflows (Claymation)
Prompt patterns, HTTP APIs, and the weird-but-working plays GTMes actually steal.
Function How Clay built the GTM Engineering function
How Clay named the role — and ran it like a product team.
Scale Enrich a 60-million-contact CRM
Functions, credit ROI, and what survives at tens of millions of HubSpot records.
LinkedIn Orchestrate LinkedIn with n8n
Webhooks, Slack approvals, and HeyReach campaigns — n8n as the glue, not another sequencer.