Enrichment
Apollo.io
B2B database plus a built-in sequencer. The default source when you want one tool on day one, not four.
Websiteapollo.ioapollo.io ↗Playbooks on this stack
All playbooks →Outbound Automate outbound sales end to end
ICP to sequencer in one pipeline: waterfall, AI openers, warmed domains. No spreadsheet.
Data Apollo-first enrichment waterfall
Stage 1 Apollo, then Hunter, Dropcontact, Prospeo. 92% valid email on 47k rows. Not four providers in parallel.
Apollo Build a €0→€1M Apollo pipeline
90-day Apollo workflow: named searches, Clay score ≥7, 12-touch ladder, 30/mailbox/day. €1.2M pipeline.
Outbound Blocklist before you enrich
Clay table. Blocklist first. Ocean.io domains, Apollo webhook contacts, Sales Nav DMs, Instant Data Scraper. Prospeo → LeadMagic → FullEnrich emails. FullEnrich phones. Verify they still work there. Filter. Export Instantly/Smartlead/Lemlist only after dedupe and seniority sort.
Outbound Hiring filter first. Bounce under 3% before you scale
Clay table. Query target domains on active hiring filters. Waterfall Apollo → Lusha → Hunter. Clean direct dials and verify work emails before queue. Do not blast an Apollo list. Keep bounce under 3% before scaling.
Outbound Live intent first. No send until research finishes
Bi-weekly trigger. Google an intent keyword. Scrape those URLs. Apollo enrich + LinkedIn. Dedupe. Perplexity researches. Two AI agents write a 4-step. CSV out, Slack ping, import to Apollo. No send until dedupe and research finish.
