Inbound
Automate inbound lead outreach
Typeform to HubSpot in five minutes. Enrich, score, sequence — no SDR in the gap.
The loop
- 01Catch the hand-raise in one placeTypeform → HubSpot + Slack the moment they hit Contact Us.
- 02Enrich before a human looksZapier into Clay: company, size, revenue, fundraising on the row.
- 03Score fit, then routeEnterprise vs self-serve. Bad-fit gets a plan, not a rep.
- 04Draft the first line from the recordProduct, role, recent signal. Read ~20 openers before you scale.
- 05Fire the sequence or the ownerHubSpot sequence or round-robin. Calendly only when they want a meeting.
Inbound dies in the gap between “someone raised their hand” and “someone on your team replied.” Clay’s version is a table, not a task: Typeform on the pricing page, Zapier into Clay, HubSpot as the CRM of record. The research that used to take a rep — company, size, revenue, fundraising — runs on the row before anyone opens Slack.
Speed is the constraint. MIT and Harvard work cited in the piece: you are in a race from the first inbound signal, and conversions were 391% higher when the reply landed within a minute (as of 2022). Automation is how you hit that window. Bad-fit leads go to self-serve, not a calendar. Measure time-to-first-touch and meetings, not rows processed.
