$10M+ B2B pipelines built on systems, not serendipity | Designing engines for GTM leaders to deliver predictable growth
ex-GallupMost "AI for GTM" today is hype: demos, LinkedIn/X flexes, and rented machines that break the day you stop I build the opposite: production GTM systems that live inside YOUR stack, that YOUR team can operate, that you own from Day
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For founder-led B2B operators ($3-10M ARR SaaS, profitable agencies, bootstrap services). The wall is always the same: product works, customers love it, but every deal still runs through you. You've tried "AI SDRs" (rented machines). You've tried hiring (slow, expensive, often wrong). You've stacked tools (now you have 14 subscriptions and no working Here's what I actually do:→ FIND the bottleneck. Usually intelligent outbound (no signal layer, no list, no channel infrastructure)→ BUILD the system inside your accounts — Claude Code + the modern GTM stack (Apollo, Trigify, Instantly, Attio, n8n)→ OPERATE it for 90 days while we tune, prove ROI, and document→ TRANSFER workflows, SOPs, and logic to your teamYou own everything. No black box. No dependency trap. No retainer that runs Background: 15 years in B2B. Co-founded 2 SaaS companies (one exit). 8 figures in pipeline built across vertical SaaS, logistics tech, and B2B services. Cambridge economics, Columbia poli sci, ex-Gallup. Recently nominated as a Top AI SDR Thought Here's how to get started:→ Get the exact email + LinkedIn setup I used to generate 8-figures in B2B pipeline. Opt in at → Book a 30-min call. When we meet, you'll get a custom list of 10 ideal customer accounts who are looking to buy today. As a bonus, you'll also get the full details of the signals you can use to find more of them, and the outreach sequence to reach them. com/cheetung/discovery
GTM Index
Content Creator
Trigify.io
Fractional CMO / GTM Engineer
PackemWMS
Packem builds warehouse management software for 3PLs and manufacturers. I'm architecting a GTM operating system that gives the founder 10x leverage on every hour spent on growth. What I'm building: → AI-powered pipeline with full attribution from first touch to closed deal → Automated follow-up sequences that re-engage cold leads without manual effort → Content engine that turns a 20-minute founder interview into 2 weeks of social, blog, and ad content → Industry-specific landing pages for 3PLs and food manufacturing → Meta Ads optimization driving cost per demo down → SOPs and playbooks so a future marketing hire walks into a working system The approach: More of what's working → Better…
Founder
The GTM Architects
Most B2B founders hit the same wall. Product works. Customers love it. But growth is capped because the founder IS the sales team, marketing team, and strategist. Every deal runs through one person. I built The GTM Architects to fix that. We architect and install GTM operating systems for founder-led B2B companies. AI-powered automation connects their CRM, outbound, content, and analytics into one machine. The founder goes from doing everything to approving and closing. The playbook is simple: → More of what's already working → Better execution across every channel → New growth levers — only after the first two are maxed Every tool, workflow, and SOP lives in the client's accounts fr…
Co-Founder and CEO (Americas)
EngageRocket
Rebuilt EngageRocket's GTM motion to lead US expansion while we recalibrated product-market fit for the American market. → Generated $140K ARR in 9 months with a 1-rep team — through content + outbound funnels, not paid acquisition → Produced 250+ podcast episodes used for market discovery, narrative testing, and pipeline generation → Built HubSpot workflows and qualification/routing processes from scratch → Narrowed positioning to K-12 ICP and delivered $600K+ in qualified pipeline
Co-founder and CEO
EngageRocket
Co-founded EngageRocket: venture-funded HR Tech SaaS measuring employee engagement, manager effectiveness, and organizational health for mid-market and enterprise companies. Raised >$6M through Series A. Built the company from $0 to $3M+ ARR across SMB and enterprise segments. 2016-2019 (SMB): → Built the outbound engine and sales process from scratch → Hired and trained the first AEs and SDRs; promoted first AE into VP Sales → $0 → $1.5M ARR through $8M in pipeline → Created the daily training cadence and HubSpot workflows for lead gen, qualification, and pipeline management → Vertical-specific positioning lifted reply rates 40% over generic messaging 2019-2023 (Enterprise): → Shifted…
Managing Consultant
Gallup
Regional Director
Gallup
- Strategy, marketing and business development across 6 markets, 4 practice areas and 3 channels - Market penetration within target emerging market economies - Key account management - Budget and resource planning - Managing cross-cultural and cross-regional teams
Consultant
Gallup
Section Head, Naval Operations Department
Republic of Singapore Navy
Naval Combat Officer
Republic of Singapore Navy
Singapore Armed Forces Overseas Scholar
Public Service Division
Recipient of the prestigious Singapore Armed Forces Overseas Scholarship, awarded to 6-8 applicants among a pool of 10,000+ A-level candidates for strong academic results and leadership qualities.
MA, Political Science
Columbia University in the City of New York
BA (Hons), Economics
University of Cambridge
Raffles Institution
Raffles Institution
Raffles Institution
Raffles Institution
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Samsara, Inc
Clay
