Outbound
Skip Apollo. Scrape SliceLife and ToastTab
Restaurant operators aren't in the usual databases. Clay pulls the listings. Prospeo finds the domain. A reverse prompt names the owner. Then first-touch.
The loop
- 01Don't start in ApolloRestaurant operators aren't on Apollo or LinkedIn. Those lists miss this vertical. The directory they already listed on is the TAM.
- 02Scrape SliceLife and ToastTab into ClayPull restaurant listings from the two directories. Clay is the table. The listing is the account.
- 03Enrich the domain with ProspeoProspeo finds emails on the domain. You are not searching a job title in a people database.
- 04Reverse-prompt the decision-makerA prompt finds the actual operator or owner, not the first email on the domain.
- 05Send the first touchThese inboxes are not saturated. She reports 8–10% replies on first-touch outbound from this list.
Most restaurant TAM is an Apollo export of owner titles. Marielle’s version is the directory the restaurant already listed on.
The interesting constraint is the skip. Apollo and LinkedIn miss operators. SliceLife and ToastTab are the list. Prospeo and the reverse prompt only run after that.
