Route intent by strength, pause the Dream 1,000
Intent from Vector, Fibbler, RB2B, and Trigify into Clay. Lookalikes from converting accounts. Findymail verify. Branch by signal strength. Pause automation on the Dream 1,000.
ankita chaturvedi
ai gtm advisor to cxos
once a clueless engineer. now a product marketing & gtm leader obsessed with one question: “what actually creates value — and how do we operationalise it?”
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for 7+ years, i’ve helped companies turn complex products into clear, sellable narratives — and then built the go-to-market systems to make those narratives convert. my core identity is product marketing: → icp definition rooted in buyer reality → positioning & messaging that sales teams actually use → enablement that shortens cycles, not just fills pipelines where i go deeper than most pmms is execution. i design and run modern gtm engines using tools like clay, intent signals, enrichment workflows, linkedin content, and outbound orchestration — ensuring marketing doesn’t stop at “form fills” but moves all the way to meetings and revenue. what that’s translated to in practice: → 5x qoq pipeline growth and 5x in-quarter pipeline creation → 30%+ organic traffic uplift post enterprise repositioning → higher outbound efficiency through sharper icps, signal-led targeting, and sales-ready context i work best in ambiguous, zero-to-one or scale-up environments — aligning product, sales, and gtm around what truly moves revenue. marketing should create leverage. systems should compound. and pmm should sit at the centre of it all. i hold a diploma in kathak from prayag sangeet samiti and spend my weekends doing riyaaz. also, an aesthete whose favorite job is making things look pretty. :)
GTM Index
- RATEGAINJOB
- Global PMM1Y 5M
Global Product Marketing — UNO Direct Stack
RateGain
Own global product marketing for RateGain’s Direct Booking Stack, defining positioning, messaging, and go-to-market strategy across Booking Engine, Websites, SEO, Payments, Loyalty, and Metasearch solutions, contributing to a 35% increase in qualified pipeline and 20% growth in direct-booking product adoption across key markets. * Built and executed AI-led GTM narratives around voice commerce, conversational booking, personalization, and conversion intelligence, driving 40% higher engagement rates across campaigns, accelerating product awareness, and supporting the launch of new AI-powered capabilities across APMEA and Europe. * Developed regional growth strategies for APMEA and Europe th…
- CLAYJOB
- Angel Investor, Expert and…2Y 1M
Angel Investor, Expert and Creator
Clay
Automating your manual, boring, and error-prone tasks and making them fun, efficient, and accurate. Clay is an incredible tool, and honestly, one of the best GTM products I've ever seen. It's incredibly powerful. But also incredibly complex. Like Figma for design, or Webflow for websites. ____________ Paid Clay user since June 2024. Built and scaled outbound and enrichment systems for GTM teams — account research, persona mapping, intent-led targeting, and campaign personalization across regions. Workflows I've shipped: • Al-native ABM plays using signal stacking and intent data • Competitor tracking and automated inbound enrichment • Sales enablement pipelines that replaced manual rese…
- MYSELFJOB
- AI GTM Consultant (Freelan…1Y 9M
AI GTM Consultant (Freelance)
Myself
- SHOPLINEJOB
- GTM Head, EMEA1Y 2M
GTM Head, EMEA
SHOPLINE
Key Growth Initiatives: 1. Repositioned the brand from SMB to Enterprise through a complete website overhaul, improving alignment with enterprise ICPs and increasing organic lead quality. 2. Elevated account engagement by building a content ecosystem tailored to target accounts — combining high-value campaigns, retargeting, and precision ABM outreach. 3. Developed customer case stories and use-case libraries to strengthen sales enablement, equipping BDRs with contextually relevant narratives and proof points. 4. Launched thought-leadership webinars to drive pipeline acceleration and build credibility among mid-market and enterprise prospects. 5. Optimized outbound operations by instituting…
- EDVERSEJOB
- PMM - Metaverse as a Service1Y 2M
Product Marketing - Metaverse as a Service
edverse
Founding Team. On a 0 to 1 ride 🥽🚀 Building the Metaverse by empowering people to represent their identity - learn, communicate, and collaborate with others.
- BETTERHALFJOB
- PMM - Matrimony app1Y 4M
Product Marketing - Matrimony app
Betterhalf
- KUKU FMJOB
- GTM Renewals5M
GTM Renewals
Kuku FM
- THE ECONOMIC TIMESJOB
- Mgr 2 - PMM1Y
Manager 2 - Product Marketing
The Economic Times
Responsible for digital transformation and launching digital subscription products. The Economic Times is the world's second most-read business newspaper and the biggest in India with a 60% market monopoly among business newspapers. - Designed and executed product roadmap, GTM plan for The Economic Times (ET) website - Created user stories, product backlogs, information architecture and UX workflows for ET Prime, - Conducted user research to understand customer's need, analyzed consumption data to drive insights - Worked across the product lifecycle from ideation to conceptualisation, to discovery to acquisition to retention and loyalty - Led acquisition and optimised conversion funnel wit…
- Mgr 1 - PMM1Y 9M
Manager 1 - Product Marketing
The Economic Times
- Mktg Management Trainee2M
Marketing Management Trainee
The Economic Times
- LINKEDINJOB
- Campus Editor Program Spec…11M
Campus Editor Program Specialist
LinkedIn
- Writing and creating content for LinkedIn's publishing platform - Discovering promising writers and unheard student voices, and promoting their content on LinkedIn. - Conducting LinkedIn master-classes on profile building and personal branding - Represent the college campus and help to bring even more #StudentVoices to the LinkedIn platform - Worked with LinkedIn News Editor & Global Campus Editor program Head, Nirajita Banerjee, to pitch post ideas and curate content Achievements: -Influenced undergraduate students to create unique LinkedIn profiles -Tried positioning LinkedIn to students as a career development tool, by starting a LinkedIn video series of "Students of LinkedIn at Benne…
- SAMTEL AVIONICSJOB
- Mktg Intern2M
Marketing Intern
SAMTEL AVIONICS LTD.
Provided with a letter of appreciation for my project: A Study of Samtel Avionics Marketing Plan in the defence sector. •Reported directly to the Chief Marketing Officer for ABM,B2B and B2G strategic marketing activities to deliver high quality brand driven marketing assets. •Analysis of market offering for each target segments for different product categories. •Evaluated Marketing Mix primarily focused on price point and cost of acquisition of Multi Function Display Units •Active involvement in reaching out to client's with proposals and follow-ups •Qualify new business opportunities for various solutions for Indian defence forces to include platforms (helicopters, aircraft, aerostat, U…
- Job: RateGain — Global Product Marketing — UNO Direct Stack · 2025-05 – present · 1y 3mo — Own global product marketing for RateGain’s Direct Booking Stack, defining positioning, messaging, and go-to-market strategy across Booking Engine, Websites, SEO, Payments, Loyalty, and Metasearch solutions, contributing to a 35% increase in qualified pipeline and 20% growth in direct-booking product adoption across key markets. * Built and executed AI-led GTM narratives around voice commerce, conversational booking, personalization, and conversion intelligence, driving 40% higher engagement rates across campaigns, accelerating product awareness, and supporting the launch of new AI-powered capabilities across APMEA and Europe. * Developed regional growth strategies for APMEA and Europe th…
- Job: Clay — Angel Investor, Expert and Creator · 2024-09 – present · 1y 11mo — Automating your manual, boring, and error-prone tasks and making them fun, efficient, and accurate. Clay is an incredible tool, and honestly, one of the best GTM products I've ever seen. It's incredibly powerful. But also incredibly complex. Like Figma for design, or Webflow for websites. ____________ Paid Clay user since June 2024. Built and scaled outbound and enrichment systems for GTM teams — account research, persona mapping, intent-led targeting, and campaign personalization across regions. Workflows I've shipped: • Al-native ABM plays using signal stacking and intent data • Competitor tracking and automated inbound enrichment • Sales enablement pipelines that replaced manual rese…
- Job: Myself — AI GTM Consultant (Freelance) · 2025-01 – present · 1y 7mo
- Job: SHOPLINE — GTM Head, EMEA · 2023-10 – 2024-12 · 1y 2mo — Key Growth Initiatives: 1. Repositioned the brand from SMB to Enterprise through a complete website overhaul, improving alignment with enterprise ICPs and increasing organic lead quality. 2. Elevated account engagement by building a content ecosystem tailored to target accounts — combining high-value campaigns, retargeting, and precision ABM outreach. 3. Developed customer case stories and use-case libraries to strengthen sales enablement, equipping BDRs with contextually relevant narratives and proof points. 4. Launched thought-leadership webinars to drive pipeline acceleration and build credibility among mid-market and enterprise prospects. 5. Optimized outbound operations by instituting…
- Job: edverse — Product Marketing - Metaverse as a Service · 2022-07 – 2023-09 · 1y 2mo — Founding Team. On a 0 to 1 ride 🥽🚀 Building the Metaverse by empowering people to represent their identity - learn, communicate, and collaborate with others.
- Job: Betterhalf — Product Marketing - Matrimony app · 2021-03 – 2022-07 · 1y 4mo
- Job: Kuku FM — GTM Renewals · 2022-01 – 2022-06 · 5 mo
- Job: The Economic Times — Manager 2 - Product Marketing · 2020-05 – 2021-05 · 1y — Responsible for digital transformation and launching digital subscription products. The Economic Times is the world's second most-read business newspaper and the biggest in India with a 60% market monopoly among business newspapers. - Designed and executed product roadmap, GTM plan for The Economic Times (ET) website - Created user stories, product backlogs, information architecture and UX workflows for ET Prime, - Conducted user research to understand customer's need, analyzed consumption data to drive insights - Worked across the product lifecycle from ideation to conceptualisation, to discovery to acquisition to retention and loyalty - Led acquisition and optimised conversion funnel wit…
- Job: The Economic Times — Manager 1 - Product Marketing · 2018-08 – 2020-05 · 1y 9mo
- Job: The Economic Times — Marketing Management Trainee · 2018-05 – 2018-07 · 2 mo
- Job: LinkedIn — Campus Editor Program Specialist · 2017-10 – 2018-09 · 11 mo — - Writing and creating content for LinkedIn's publishing platform - Discovering promising writers and unheard student voices, and promoting their content on LinkedIn. - Conducting LinkedIn master-classes on profile building and personal branding - Represent the college campus and help to bring even more #StudentVoices to the LinkedIn platform - Worked with LinkedIn News Editor & Global Campus Editor program Head, Nirajita Banerjee, to pitch post ideas and curate content Achievements: -Influenced undergraduate students to create unique LinkedIn profiles -Tried positioning LinkedIn to students as a career development tool, by starting a LinkedIn video series of "Students of LinkedIn at Benne…
- Job: SAMTEL AVIONICS LTD. — Marketing Intern · 2017-04 – 2017-06 · 2 mo — Provided with a letter of appreciation for my project: A Study of Samtel Avionics Marketing Plan in the defence sector. •Reported directly to the Chief Marketing Officer for ABM,B2B and B2G strategic marketing activities to deliver high quality brand driven marketing assets. •Analysis of market offering for each target segments for different product categories. •Evaluated Marketing Mix primarily focused on price point and cost of acquisition of Multi Function Display Units •Active involvement in reaching out to client's with proposals and follow-ups •Qualify new business opportunities for various solutions for Indian defence forces to include platforms (helicopters, aircraft, aerostat, U…
- School: The Wharton School — Master of Business Administration - MBA, Marketing Research and Strategy Management
- School: Bennett University — Master of Business Administration (M.B.A.), Marketing
- School: SRM IST Chennai — Bachelor of Technology (BTech), Electrical and Electronics Engineering
- School: Delhi Public School, NTPC Vidyut Nagar — Class 12, Science (PCM)
Skills
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