CRM
HubSpot
CRM of record for a lot of GTM teams. Clay writes back here. It is not the enrichment engine.
Websitehubspot.comhubspot.com ↗Playbooks on this stack
All playbooks →Inbound Automate inbound lead outreach
Form fill to first touch — enrich, score, and sequence without a human in the loop.
Function How Clay built the GTM Engineering function
How Clay named the role — and ran it like a product team.
Scale Enrich a 60-million-contact CRM
Functions, credit ROI, and what survives at tens of millions of HubSpot records.
Orchestration n8n agentic workflows for GTM
Not autonomous agents. Four n8n workflows with a human in the loop — LinkedIn, trials, replies, decks.
Hiring Hire your first GTM Engineer
System builders vs table builders. Whiteboard the waterfall miss, the half-failed webhook, the job-change. Then look at salary.