CRM
HubSpot
CRM of record for a lot of GTM teams. Clay writes back here. It is not the enrichment engine.
Websitehubspot.comhubspot.com ↗Playbooks on this stack
All playbooks →Inbound Automate inbound lead outreach
Form fill to first touch — enrich, score, and sequence without a human in the loop.
Function How Clay built the GTM Engineering function
How Clay named the role — and ran it like a product team.
Scale Enrich a 60-million-contact CRM
Functions, credit ROI, and what survives at tens of millions of HubSpot records.
Orchestration n8n agentic workflows for GTM
Not autonomous agents. Four n8n workflows with a human in the loop — LinkedIn, trials, replies, decks.
Hiring Hire your first GTM Engineer
System builders vs table builders. Whiteboard the waterfall miss, the half-failed webhook, the job-change. Then look at salary.
Apollo Build a €0→€1M Apollo pipeline
90-day Apollo workflow: named searches, Clay score ≥7, 12-touch ladder, 30/mailbox/day. €1.2M pipeline.
Intent Segment TAM before you buy intent
TAM segments first. Clay signals and sequences per group, not one generic intent feed.
Enrollment Auto-enroll job changers
Job change fires, new email lands, sequence enrolls. The SDR never builds the list.
Signals Treat a profile view like a site visit
LeadShark profile-view webhook: drop anonymous, cooldown the same actor, enrich then Apify, hard CRM write-gate, weak persona stays awareness, Slack only on scored or blocked outcomes.
- LeadShark
- Apify
- HubSpot
RevOps Batch HubSpot through n8n so Clay does not 429
n8n Schedule Trigger, HubSpot Get Many Contacts, Loop Over Items 5–20, Wait 5–10s, HTTP to a Clay webhook. Enrich. Push fields back to HubSpot. Skip Clay Pro native HubSpot.
