Umer Ishaq

Lead GTM Engineer @HeyReach

Lahore District, Punjab, Pakistan10k followers

HeyReach

ex-Abacus

ex-ContactOut

I'm a Go-To-Market engineer who started as one of the first Clay experts from Pakistan. With a BBA in Marketing and a degree in Computer Software Engineering, I work across both sides: I can sell and I can script.
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I helped scale a company from ~$2M to $16M ARR by building and leading the GTM automation infrastructure end to end. I own the data and automation layer behind the entire revenue engine, from inbound enrichment to outbound personalization. I currently lead a team of GTM Engineers and set the technical direction for GTM systems across sales, marketing, support, and ops. I built the GTM data infrastructure on Supabase as the source of truth, with event-driven updates and bidirectional sync across Clay, HubSpot, n8n, and Stripe. On top of that, I run lead enrichment, scoring, classification, and routing pipelines in Clay using custom API and AI workflows, along with automated lifecycle systems for auto-tiering, churn prediction, and reactivation. I've also built the mass outbound infrastructure for personalized sequencing at scale, and ship internal AI MVPs that the dev team productionizes. My stack runs on Supabase, Clay, Claude Code, n8n, com, HubSpot, Apps Script, and API-driven integrations. If you're working on GTM automation, outbound systems, or API-driven revenue infrastructure, let's connect.

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GTM Index

SMARTLEADJOB
1. Partner
  2Y 6M
HEYREACHJOB
1. Lead GTM Eng
  6M
2. Senior GTM Eng
  9M
3. GTM Eng & Customer Success
  9M
CLAYJOB
1. Clay Creator
  2Y 7M
INSTANTLY.AIJOB
1. Partner
  1Y 11M
VIRTUAL UNIVERSITY OF PAKISTAN (VU)SCHOOL
1. BSCS, Computer Software Eng
  2Y 9M
REVGENIUSJOB
1. Member
  5M
ABACUSJOB
1. BD Consultant
  1Y 4M
2. Junior GTME
  1Y 4M
CONTACTOUTJOB
1. Partner
  1Y 4M
KIWI CREATIONS (PRIVATE) LIMITEDJOB
1. BD Executive
  11M
UNIVERSITY OF CENTRAL PUNJABSCHOOL
1. Bachelor of Business Admin…
  4Y 11M
SQUADLYJOB
1. BD Executive
  6M
SAYBAN GROUPJOB
1. Mktg Intern
  2M
PUNJAB GROUP OF COLLEGES, LAHORESCHOOL
1. ICS, Computer Science
  1Y 11M

Job: Abacus — Business Development Consultant · 2023-07 – 2024-11 · 1y 4mo
Job: ContactOut — Partner · 2023-05 – 2024-09 · 1y 4mo
Job: Smartlead — Partner · 2024-04 – present · 2y 4mo
Job: Squadly — Business Development Executive · 2022-02 – 2022-08 · 6 mo — - Drive sales growth for SaaS solution tailored to SMBs in field services industry - Manage sales pipeline, handling outbound & inbound calls, qualifying prospects, and scheduling meetings - Conduct 100-120 cold calls/day with 10% demo conversion rate, performing effective online demos - Identify and generate new potential leads through targeted research and analysis, and analyze competitors - Test SaaS software for quality assurance, reporting any bugs to the development team - Monitor and analyze performance metrics to optimize sales strategies and drive continuous improvement - Using BANT criteria to qualify prospects.
Job: HeyReach — Senior GTM Engineer · 2025-08 – 2026-05 · 9 mo — -Built GTM automation infra at HeyReach, scaling ARR from $2M to $14M. -Designed full PLG motion in Clay via APIs, webhooks, and AI. -Owned cross-functional GTM strategy across sales, marketing, support, and ops. -Managed and mentored 3 GTM Engineers on quality and scalability. -Built internal AI MVPs for the dev team to productionize. -Built automated inbound + outbound with tiering, enrichment, and routing. -Streamlined internal workflows via n8n + Clay automations. -Led API integrations unlocking new GTM and enterprise capabilities. -Built mass outbound infra with sales to boost campaign scalability. -Delivered client workflows using Claude Code, n8n, Make.com, and APIs. -Owned CRM enric…
Job: Abacus — Junior GTME · 2023-07 – 2024-11 · 1y 4mo — - Developed and managed the entire outbound system using automation tools. - Utilized cold email tools such as Instantly.ai, Smartlead, and Apollo to generate SQLs (Sales Qualified Leads). - Created hyper-personalized email campaigns using AI enrichment tools like CLAY. - Managed the entire sales cycle from list building to closing deals. - Handled key accounts as an Account Executive. - Revived dormant accounts to generate new opportunities. - Managed inbound leads (MQLs) generated by the marketing team and closed them. - Led a team of SDRs (Sales Development Representatives), setting KPIs and strategy for outbound outreach. - Attended major networking events like LEAP, Gitex, London Tech…
Job: HeyReach — GTM Engineer & Customer Success · 2024-11 – 2025-08 · 9 mo — - Conduct live product demos showcasing GTM capabilities and integrations - Manage negotiations to close high-value deals with a focus on technical scalability - Handle key accounts, ensuring retention through API-driven solutions and automation - Resolve technical queries and facilitate seamless cross-platform integrations - Configure APIs and automate workflows using tools like Make.com for enhanced efficiency - Build advanced sales automation systems with Instantly.ai, Smartlead, and Clay - Integrate with CRMs and other platforms to streamline operations - Guide users in leveraging API's for maximum ROI and upsell opportunities - Develop LinkedIn sales strategies enhanced by automation a…
Job: Instantly.ai — Partner · 2024-07 – 2026-06 · 1y 11mo — Official Instantly Affiliate Partner: I can help you set up and optimize your entire cold email system using Instantly, including: - Account setup, domain purchasing, and configuring DKIM, DMARC, and DNS settings - Email verification and efficient list building - Account management, campaign management, and crafting personalised, effective email cadences - API automation and advanced third-party integrations for seamless workflows Purchase your subscription using this link and receive a free consultancy session! https://instantly.ai/?via=umer
Job: Sayban Group — Marketing Intern · 2021-03 – 2021-05 · 2 mo
Job: Kiwi Creations (Private) Limited — Business Development Executive · 2022-08 – 2023-07 · 11 mo — - Proficient in B2B sales via social selling, email marketing, and targeted campaigns with a successful track record. - Skilled at identifying Ideal Customer Profiles on LinkedIn Sales Navigator and creating proposals to generate effective leads. - Proven ability to create compelling pitch decks and close deals for top-tier clients. - Proficient in pitching tech solutions, negotiating pricing, and providing technical breakdowns to meet client requirements. - Skilled in networking at major tech events to establish strong industry connections. - Excellent communication, presentation, and negotiation skills to achieve outstanding results. - Self-motivated, results-driven, and can work independ…
Job: RevGenius — Member · 2024-10 – 2025-03 · 5 mo
Job: Clay — Clay Creator · 2024-03 – present · 2y 5mo — As an official Clay expert (one of the first from Pakistan), I help companies set up, scale, and maintain complex GTM systems, focusing on APIs and integrations. If you’d like to discuss strategies, my DMs are always open!
Job: HeyReach — Lead GTM Engineer · 2026-04 – present · 4 mo — -Lead GTM Engineering at HeyReach, owning infra behind $16M ARR. -Lead 3 GTM Engineers across hiring, quality, and scalability. -Lead cross-department GTM needs across sales, marketing, support, and ops. -Built core GTM infra on Supabase, Clay, and Claude Code. -Architected event-driven pipelines syncing Clay, HubSpot, n8n, and Stripe. -Designed PLG automations: auto-tiering, churn prediction, and reactivation. -Set technical standards for GTM automation across teams. -Shipped internal AI MVPs for the dev team to scale. -Built inbound + outbound systems with enrichment and routing. -Owned CRM and data ops with real-time automated accuracy.
School: University Of Central Punjab — Bachelor of Business Administration - BBA, Marketing · 2018 – 2022
School: Virtual University of Pakistan (VU) — BSCS, Computer Software Engineering · 2023-07 – 2026-04
School: Punjab Group Of Colleges, Lahore — ICS, Computer Science · 2016-01 – 2017-12
School: The Educators — Matriculation, Science

Skills

Clayn8nInstantlySmartleadHubSpotMakeoutbound systemautomationWorkflow AutomationOutbound InfrastructureClay ExpertGo-to-Market StrategysuccessLinkedInCustomer RetentionNo-Code DevelopmentIT IntegrationSoftware IntegrationAPIPostmanPostman APIMarketing AutomationRevenue Operations (RevOps)

Playbooks

playbook_count 1

used_source_urls

https://www.heyreach.io/blog/linkedin-automation-n8n

LinkedIn
Orchestrate LinkedIn with n8n
Webhooks, Slack approvals, and HeyReach campaigns — n8n as the glue, not another sequencer.
Umer Ishaq HeyReach ↗

Umer Ishaq

Skills

Playbooks

Orchestrate LinkedIn with n8n

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