Signals
Route intent by strength, pause the Dream 1,000
Vector, Fibbler, RB2B, and Trigify land in Clay. Findymail cuts catch-alls. High intent goes to Instantly. Dream 1,000 gets a human ABM pass.
The loop
- 01Watch four intent surfacesVector for ad clicks and site journeys. Fibbler for ad viewers. RB2B for web-visit firmographics. Trigify for likes, visits, and comments. Static lists are not the start.
- 02Land every signal in ClayWebhooks into one workspace. Ocean.io plus Clay build lookalikes from accounts already converting. Clay filters, qualifies, and enriches.
- 03Verify, then cutFindymail pulls valid emails. Skip catch-alls. Drop low-fit before anyone sends. The cut is the gate, not the sequencer.
- 04Branch by signal strengthHigh intent → Instantly email sequences. Call-ready → SDR plus LinkedIn. Warm social → a custom flow. No blast.
- 05Pause if it is a Dream 1,000 accountAutomation stops. SDR runs a signal-specific ABM pass: email, LinkedIn, and phone. After Calendly books: email, case study, reminder. Closed deals feed the lookalike engine.
Most signal stacks dump everything into one sequencer. Ankita’s version is a router. The same Clay table feeds three paths, and the path is the signal, not the day of the week.
The interesting constraint is the pause, not the webhook. Dream 1,000 accounts do not get the Instantly sequence. A human writes around the signal. Calendly is only the last mile — email, case study, reminder — then the closed deal goes back into Ocean and Clay.
