Ruben Vleurick

Building GTM systems that drive revenue | Founder @ Crumbs | Clay Partner

Ghent, Flemish Region, Belgium15k followers

Crumbs..

ex-Studaro

ex-RevOps Co-op

Hey — Ruben here. I'm an entrepreneurial GTM engineer passionate about intent and pain data, outbound workflows and AI.
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Usually you find me working with B2B SaaS companies. Grow twice as fast with half as many salespeople. We build, test and scale outbound systems that fill pipeline.

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Career Timeline

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GTM Index

CRUMBS..JOB
1. Founder & GTM Eng
  2Y 9M
CLAYJOB
1. Clay Partner
  4Y 3M
STUDAROJOB
1. Co-Owner
  6Y 11M
2. Co-founder & CEO
  3Y 2M
REVOPS CO-OPJOB
1. Member
  1Y 3M
CALIXAJOB
1. Growth Mktg Mgr
  8M
JOURNY.IOJOB
1. Growth Mgr
  3M
PIMLAYERJOB
1. Co-founder & Growth
  1Y 2M
UNIVERSITÉ DU DROIT ET DE LA SANTÉ (LILLE II)SCHOOL
1. International Finance & Ec…
  1Y 11M
PWC BELGIUMJOB
1. Trainee Tax Consultant
  0M
PELTRACOM NVJOB
1. Internship Trainee Account…
  4M
ARTEVELDE HOGESCHOOL GENTSCHOOL
1. Bachelor’s Degree, Account…
  3Y 11M

Job: Crumbs.. — Founder & GTM engineer · 2024-01 – present · 2y 7mo — Building GTM systems that drive revenue, on Clay. Grow twice as fast with half as many salespeople. We build, test and scale go-to-market systems that drive revenue.
Job: Clay — Clay Partner · 2022-07 – present · 4y 1mo
Job: Studaro — Co-Owner · 2017-07 – 2024-06 · 6y 11mo
Job: Studaro — Co-founder & CEO · 2017-07 – 2020-09 · 3y 2mo — We match employers with highly-educated workers and starters. Studaro recruits young potentials with professional expertise. With our all-round service we cover every needed requirement, from selection and recruitment to administration and payroll.
Job: RevOps Co-op — Member · 2022-08 – 2023-11 · 1y 3mo
Job: Calixa — Growth Marketing Manager · 2022-08 – 2023-04 · 8 mo — Turn signups into revenue. Calixa is the platform for Product-Led Sales. Key focus: • Design, implementation, and measurement of demand-generation initiatives, tactics, and campaigns while working closely with Sales. • Full Account-based Marketing programs focused on pain and buying intent data. • Outbound campaigns w/ intent data, hiring velocity, and landing pages for acquiring sales and growth executives at mid-market/enterprise PLG SaaS companies. Favorite stack: Hubspot, Clay, Apollo, Clearbit, Leadfeeder, Lemlist, Salesloft, Google Analytics, PredictLeads, Semrush, Zapier.
Job: journy.io — Growth Manager · 2022-03 – 2022-06 · 3 mo — Journy enables product-led saas companies. Drive customer retention, expansion, and reduce churn with journy.io. Key focus: • Demand gen strategy and execution: outbound lead gen efforts, account-based marketing, paid acquisition, lead nurturing, and programmatic SEO. • Focussing on SMB to mid-market PLG companies. Favorite stack: Apollo, Lemlist, Semrush, Ahrefs, Webflow, Clearbit, Hubspot, Phantombuster, Segment.
Job: Pimlayer — Co-founder & Growth · 2020-11 – 2022-01 · 1y 2mo
Job: PwC Belgium — Trainee Tax Consultant · 2016-08 – 2016-08 · 0 mo — Summer job
Job: Peltracom nv — Internship Trainee Accountant · 2016-02 – 2016-06 · 4 mo — In charge of: - Preparing monthly VAT-listings - Handling employee insurances - Processing incoming invoices - Payment of bills - Handling bank statements http://www.peltracom.be
Job: No-company. (Self-employed.) — Growth specialist & GTM engineer · unknown – present
Job: Mike Ollefs — Growth specialist & GTM engineer · unknown – present
Job: Go To Market Engineering — Growth specialist & GTM engineer · unknown – present
School: Université du Droit et de la Santé (Lille II) — International Finance & Economics · 2015 – 2016
School: Artevelde Hogeschool Gent — Bachelor’s Degree, Accountancy & Tax · 2012 – 2015

Skills

Clayoutbound systemSales OperationsPaid Media StrategyGo-to-Market StrategyB2B SoftwareCustomer AcquisitionDemand GenerationLead GenerationABMBuying IntentGrowth StrategiesInbound MarketingOutbound MarketingCreative EntrepreneurshipLean StartupTax AccountingStartup DevelopmentSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Paid Social Media Advertising

Playbooks

playbook_count 1

used_source_urls

https://www.linkedin.com/posts/rubenvleurick_signal-based-outbound-works-until-it-doesnt-activity-7420409540153880576-WX9g

Signals
One Clay hub. Champion switches first
Six 24/7 monitors (champion switches, job postings, website visitors, LinkedIn engagers, role switchers, new followers) land in one Clay hub. Score ICP fit × trigger value. AI writes context per trigger. Auto-launch into lemlist with a separate sequence per trigger type. No send without a score and trigger-specific copy.
Ruben Vleurick Ruben Vleurick ↗
- Clay
- lemlist

Ruben Vleurick

Skills

Playbooks

One Clay hub. Champion switches first

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