I build outbound engines that don’t rely on luck | GTM Engineer & Clay / Apollo / Instantly / HeyReach Expert.
ClayI build outbound systems that turn cold prospects into real For the last 8+ years, I’ve worked across GTM, outbound sales, and AI-driven lead generation — helping founders and sales teams replace guesswork with structured, reliable
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I’m the person founders call when they want outbound that actually What I specialise in• Clay workflows that uncover the right signals• Targeted data scraping and list building• Enrichment, verification, and domain intelligence• Cold email systems using Instantly, Smartlead, Clay, and Apollo• API integrations, webhook setups, and automated GTM processes• Campaigns designed for relevance, not volumeMy backgroundI started as an SDR, moved into outbound strategy, and grew into a GTM engineer and Clay specialist I’ve worked with 40+ companies, including eight billion-dollar SaaS brands, helping them build predictable meeting What I’ve built• A cold outreach framework that took me from 0 to 1M• A 17,000+ audience on LinkedIn by sharing practical systems• A repeatable method to target the right accounts with the right signals• Outbound workflows that help teams book meetings without burning time or moneyWhat you’ll find hereClear Strong Practical GTM Tactics that come from real execution — not If you're building a B2B companyDM I can help you build or fix your outbound engine in a way that’s scalable, efficient, and built for today’s GTM environment.
GTM Index
Partner
Clay
I started learning and using Clay for clients I work with — data enrichments, CRM cleanup and maintenance, GTM efforts in scaling outbound. The platform was a game-changer. Everything I'd been doing manually for years — finding leads, enriching data, building workflows — could now be automated and scaled. I became obsessed with figuring out how to use it better. Eventually, I became a Clay Partner, helping other teams implement the same systems I'd built for myself.
GTM Engineer / Outbound Expert
Various Companies
Now I'm an independent GTM Engineer helping startups build repeatable revenue engines for hyper sales growth. I'm an expert in tools like Apollo.io, Heyreach, Aimfox, Clay, Bitscale, Apify, Instantly.ai, Smartlead, n8n, and a lot more. I've spent years figuring out what works, what doesn't, and how to scale outbound without burning through budgets or teams. Currently, I'm learning a lot about Cursor and Claude MCPs to drive innovation and growth in the GTM space. AI is changing how we think about GTM, and I want to be at the edge of it. Everything I learned from cold emailing CEOs, building marketing systems from scratch, and closing deals — I now help founders do the same, but faster an…
Head of GTM & Head of Marketing
KYC-Chain
I took on one last challenge as Head of GTM & Head of Marketing to close out some major initiatives. But by this point, I knew it was time. I'd spent 7 years building this company from nothing, and I wanted to do it again — but for multiple companies, not just one. In March 2025, I left to go independent.
Sales Development Manager
KYC-Chain
I got promoted to Sales Development Manager. Now I was building the team, not just doing the work myself. I helped scale KYC-Chain from $12K to over $2.7M. We built repeatable systems, hired the right people, and figured out how to grow without breaking things. But after 6+ years, I started feeling restless. I'd built everything I could here, and I wanted to take what I learned and help other companies do the same.
Senior Sales Development Representative
KYC-Chain
As the company started growing, so did my role. I was now leading content strategy while scaling our outbound efforts. We were figuring out what worked — testing messaging, refining our ICP, building systems that could be repeated. The company was growing, and I was learning how to scale GTM from the inside.
Sales Development Representative
KYC-Chain
I didn't give up on my writing. I was still writing about AI/ML and KYC AML a lot, even at this point. One day I got a LinkedIn request from their VP of Sales. We eventually got on a call, and he liked my approach, process, past successes, and experience. Then I was called to chat with their Founder. I got on a call with him, which turned into him hiring me on that same call. I built the marketing and sales foundation from scratch. I helped them with the website, content marketing, social media, and GTM efforts on driving leads for their product in the compliance space. Little did I know, this was just the beginning of a 7-year journey.
Senior Sales Development Representative | GTM
Avokaado
I had experience in LegalTech and AI from my past work. I reached out via LinkedIn first, then followed up with cold emails and many calls with their CEO and VP of Sales. Until one day I got the green signal to work with this amazing company. The culture was great. I got a chance to work with all C-level people, and everyone was helping me get started. They were small, and I helped build them a GTM system that reached out locally in Estonia and EU-specific countries like Lithuania to spark curiosity about their Contract Lifecycle Management platform. The goal was to reach the right people at the right time, drive more leads, and get more deals done. It felt good to take everything I'd lea…
Partnerships Lead
SelfKey Foundation
SelfKey is a digital identity project with the same founder as KYC-Chain. I helped them build partnerships and got KEY listed on various major crypto exchanges. I also worked on influencer marketing, arranged podcast interviews with the Founder, and wrote for various crypto-specific publications. It was my introduction to Web3 and blockchain, and I was fascinated by how identity and compliance could work in a decentralized world. I was juggling this alongside KYC-Chain, learning to manage multiple projects at once.
Partnerships Lead
keyFI
I got introduced to DeFi dApps at this stage. With my experience at SelfKey, I helped KeyFi gain traction within crypto communities. I built partnerships with exchanges and crypto lending marketplaces. Also worked with crypto launchpads to drive more traction for KeyFi. It was wild — the DeFi space was exploding, and I was learning about liquidity pools, yield farming, and aggregator platforms. A completely different world from the traditional banking and compliance work I started with.
Business Development Manager
Far Horizon Capital Inc (Flag Theory)
This was another subsidiary company from the same founder of KYC-Chain. I helped them build relationships with major US banks in business banking. The company was providing new business incorporation services, but they had a challenge: they needed partnerships with banks who provide business banking services for their clients. I helped them build the systems and processes to reach out via cold email to US banks to establish partnerships for Flag Theory. It was a different kind of sales — building B2B partnerships at scale, and figuring out how to get banks to say yes.
Senior Sales Development Representative | GTM Consultant
Socure
I cold emailed Socure when they were a small team. I reached out to their CEO and asked if I could help them drive leads for their software. It eventually led to a GTM role, helping them land a lot of big clients in the banking and fintech space. Working with their CEO and VP of Sales was not an easy job. I learned grit here — a lot of it. But we had success driving new deals for the company, and I realized I was getting good at this. Finding the right people, saying the right things, and closing deals that mattered.
Senior Sales Development Representative
Cenza
I got hired by Cenza as Senior SDR. This is where my life transformed to a different level. I was given the freedom to take the company to the next level. My boss, the VP of Sales & Marketing, was a kind man who encouraged me throughout my journey (still a good friend, and I have huge respect for him). I revamped their entire website into a converting machine and started driving leads through outbound sales and cold email. The CEO noticed my work, appreciated it, and I got close to him on a daily basis. I learned a lot from him — management, running a business, his thought process, communication, how he thinks about growth. We came up with a plan to introduce a new service line for AI tr…
Sales Development Representative | Content Marketing Specialist
Trulioo
While I was continuing to write about AI's influence on KYC AML, the VP of Marketing from Trulioo reached out. She said she loved my posts and asked if they could be republished on their website. I was excited and said yes — as long as they added my bio with a LinkedIn profile link. That small decision changed everything. I started getting more connection requests, and my network began to grow faster. People were asking to republish my blogs on their websites, magazines, and blogs. At this point, Trulioo hired me to help with content creation — blogs, ebooks, guides. I learned a lot about marketing from the experts themselves. I loved their culture and the way we all worked together. But…
Master of Business Administration (M.B.A.), Finance and Systems
St Joseph's Institute of Management
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AirOps
SalesPlaybookClay
ex-Mutiny
