Kaushik Kulkarni - GTM Engineer
Enterprise/Fractional GTM Engineer | Sending 2.3M+ emails/month | Strategized & executed GTM for 140+ Companies
It's been a while since I've been into cold outreach. Almost two years to be precise.
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I started off in 2023 trying to get more opportunities for me in my career. Didn't know much about cold emailing then, so just started off with a base email template and one google workspace inbox. But, a few of my initial campaigns worked out, got me replies from some of the most influential people in the industry, for example, top VCs, top funded startups, fortune 500 companies, large regulated entities, etc... which gave me tons of motivation to pursue it further. From there, I considered investing more time and energy into learning cold outreach further. I've tried building my own ai or smartlead replica in the past, I've built custom scrapers with complex mechanisms for hyper personalised outreach, created outreach strategies for large organisations, and generated demand from enterprise companies. Currently as a top clay expert, I'm diving deep into com, automations, and AI agents which can create workflows that run with the least amount of human intervention as possible such that they perform with minimum effort and bring in the highest returns. Overall, I'm a super curious person who's one of the BIGGEST fans of AI and is always up to trying new things : ) Feel free to drop me a text if you're keen on chatting!
GTM Index
- CLAYJOB
- Clay Expert3Y 3M
Clay Expert
Clay
Have been servicing enterprise, small & mid market companies with their GTM motions as a clay expert.
- VARIOUS COMPANIESJOB
- GTM Eng & Consultant3Y 3M
GTM Engineer & Consultant
Various Companies
Playing around all-things-GTM! also building my own tools. Recently built my own email verifier + finder, email sequencer, many scrapers, etc etc. Really went from using a lot of GTM tools to building them myself and for clients, fun stuff : ) building my own tools is something i’ve been loving these days, have served 140+ companies (and counting) as a GTM Engineer including some YC backed startups, $100M+ ARR companies, many VCs, unicorn startups, publicly listed companies, fortune 500 companies, etc if you’re interested in working with me, feel free to drop a DM!
- TILAK MAHARASHTRA VIDYAPEETH, PUNESCHOOL
- Bachelor of Business Admin…2Y 11M
Bachelor of Business Administration - BBA, Marketing
Tilak Maharashtra Vidyapeeth, Pune
- ROMAN ISLANDJOB
- Head of Digital Mktg3M
Head of Digital Marketing
Roman Island
- Social Media Mgr1Y 3M
Social Media Manager
Roman Island
1. Achieved 533% follower growth for Romanisland's instagram in 26 days. 2. Expanded instagram follower count to 9k+ followers. 3. Implemented educational carousels, enhancing engagement. 4. Reduced average cost per follower to Rs.5-Rs.9 (lowest was ₹1.7) 5. Garnered 45k+ views on a single educational reel. 6. Boosted engagement by 300% through relevant reels. 7. Utilized humorous reels to address audience pain points. 8. Executed periodic giveaways, promoting follower growth. 9. Optimized hashtag use, elevating post engagement by 200%-300%. 10. Employed meme marketing, covering real-time events, boosting brand relatability.
- AMBERSTUDENTJOB
- Community Executive5M
Community Executive
AmberStudent
1) Managing a community of 100k+ members on FB, WhatsApp, Telegram, and Discord. 2) Organically generating ~900 leads every month. 3) Generated revenue of ~1CR+ without any ad spend through online communities. 4) Built Telegram, Instagram, and Messenger chatbots with various functionalities to capture leads. 5) Managed a team of 4 people. 6) Wrote various social media, email, and ad copies for internal and external communications. 7) Worked on the company's LinkedIn page with 125k+ followers
- Social Media Copywriter6M
Social Media Copywriter
AmberStudent
1) Writing creative copies and captions for social media 2) Coming up with humorous moment marketing content ideas 3) Writing email copies, chat bot flows, and other long form content 4) Ideating campaigns and working with the team on execution
- HEXANOVATEJOB
- Social Media Mgr7M
Social Media Manager
Hexanovate
My work role involves: 1) Managing social media pages of brands 2) Working with the content manager to plan content and come up with innovative ideas 3) Identifying moments and curated content around them 4) Coming up with growth strategies for the pages 5) Searching for relevant influencers and worked with them 6) Collaborating with relevant pages for growth 7) Interacting with the client and communicating the respective plans of action
- THE LEADS HIVEJOB
- Research Analyst5M
Research Analyst
The Leads Hive
Learned to build email lists for cold outreach
- FITBOX INDIAJOB
- Underwriter3M
Underwriter
Fitbox India
Worked closely with the founder and worked in almost all areas from cold calling, and managing the social media page to operations, etc.
- BADA BUSINESS PVT.JOB
- Sales Executive2M
Sales Executive
Bada Business Pvt. Ltd.
Did direct selling through cold and warm calling to sell high ticket ed tech courses.
- SYMBIOSIS COLLEGE OF ARTS & COMMERCESCHOOL
- 12th, Business/Commerce, G…11M
12th, Business/Commerce, General
Symbiosis College of Arts & Commerce
- ASHUTOSH GOWARIKER PRODUCTIONS (AGPPL)JOB
- Background Actor1M
Background Actor
Ashutosh Gowariker Productions (AGPPL)
Was a background actor in the panipat movie.
- DAV SCHOOLS NETWORKSCHOOL
- 10th11Y 9M
10th
DAV Schools Network
- Job: AmberStudent — Community Executive · 2023-05 – 2023-10 · 5 mo — 1) Managing a community of 100k+ members on FB, WhatsApp, Telegram, and Discord. 2) Organically generating ~900 leads every month. 3) Generated revenue of ~1CR+ without any ad spend through online communities. 4) Built Telegram, Instagram, and Messenger chatbots with various functionalities to capture leads. 5) Managed a team of 4 people. 6) Wrote various social media, email, and ad copies for internal and external communications. 7) Worked on the company's LinkedIn page with 125k+ followers
- Job: Clay — Clay Expert · 2023-07 – present · 3y 1mo — Have been servicing enterprise, small & mid market companies with their GTM motions as a clay expert.
- Job: Ashutosh Gowariker Productions (AGPPL) — Background Actor · 2019-04 – 2019-05 · 1 mo — Was a background actor in the panipat movie.
- Job: Fitbox India — Underwriter · 2021-05 – 2021-08 · 3 mo — Worked closely with the founder and worked in almost all areas from cold calling, and managing the social media page to operations, etc.
- Job: The Leads Hive — Research Analyst · 2021-11 – 2022-04 · 5 mo — Learned to build email lists for cold outreach
- Job: Hexanovate — Social Media Manager · 2022-04 – 2022-11 · 7 mo — My work role involves: 1) Managing social media pages of brands 2) Working with the content manager to plan content and come up with innovative ideas 3) Identifying moments and curated content around them 4) Coming up with growth strategies for the pages 5) Searching for relevant influencers and worked with them 6) Collaborating with relevant pages for growth 7) Interacting with the client and communicating the respective plans of action
- Job: Roman Island — Social Media Manager · 2022-06 – 2023-09 · 1y 3mo — 1. Achieved 533% follower growth for Romanisland's instagram in 26 days. 2. Expanded instagram follower count to 9k+ followers. 3. Implemented educational carousels, enhancing engagement. 4. Reduced average cost per follower to Rs.5-Rs.9 (lowest was ₹1.7) 5. Garnered 45k+ views on a single educational reel. 6. Boosted engagement by 300% through relevant reels. 7. Utilized humorous reels to address audience pain points. 8. Executed periodic giveaways, promoting follower growth. 9. Optimized hashtag use, elevating post engagement by 200%-300%. 10. Employed meme marketing, covering real-time events, boosting brand relatability.
- Job: AmberStudent — Social Media Copywriter · 2022-11 – 2023-05 · 6 mo — 1) Writing creative copies and captions for social media 2) Coming up with humorous moment marketing content ideas 3) Writing email copies, chat bot flows, and other long form content 4) Ideating campaigns and working with the team on execution
- Job: Roman Island — Head of Digital Marketing · 2023-10 – 2024-01 · 3 mo
- Job: Bada Business Pvt. Ltd. — Sales Executive · 2021-01 – 2021-03 · 2 mo — Did direct selling through cold and warm calling to sell high ticket ed tech courses.
- Job: Various Companies — GTM Engineer & Consultant · 2023-07 – present · 3y 1mo — Playing around all-things-GTM! also building my own tools. Recently built my own email verifier + finder, email sequencer, many scrapers, etc etc. Really went from using a lot of GTM tools to building them myself and for clients, fun stuff : ) building my own tools is something i’ve been loving these days, have served 140+ companies (and counting) as a GTM Engineer including some YC backed startups, $100M+ ARR companies, many VCs, unicorn startups, publicly listed companies, fortune 500 companies, etc if you’re interested in working with me, feel free to drop a DM!
- School: Self-taught — Everything
- School: Tilak Maharashtra Vidyapeeth, Pune — Bachelor of Business Administration - BBA, Marketing · 2021-06 – 2024-05
- School: Symbiosis College of Arts & Commerce — 12th, Business/Commerce, General · 2019-07 – 2020-06
- School: DAV Schools Network — 10th · 2006-06 – 2018-03
Skills
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