Louis Van Wyk
Head of Education @ColdIQ🧠 | Clay [Club] Lead Cape Town | Teaching 300+ founders how to scale outbound with AI
Head of Education at ColdIQ, where I train founders on building outbound systems that actually work, Clay workflows, cold email infrastructure, and GTM strategy that drives pipeline. One of Clay's top 4 global Elite Studio users.
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Clay Club Lead for Cape Town. Certified across Clay, Instantly, and Smartlead. I went from GTM Engineer to leading ColdIQ's Accelerator in 18 months, not through credentials but through solving hard problems repeatedly. Never went to university, got fired five times, spent six months unemployed after getting married. Built everything since on work ethic and figuring things out. Outside work: supporting my wife's pro triathlon career, whilst training with her, and pretending I belong in the top 1% on group rides.
GTM Index
- COLDIQJOB
- Head of Education11M
Head of Education
ColdIQ
Lead ColdIQ's Accelerator program, training agencies on Clay workflows, cold email infrastructure, and GTM strategy. Provide hands-on consulting to high-value clients, delivering tailored GTM strategies and campaign optimizations through dedicated one-on-one coaching. Built comprehensive curriculum covering prospect qualification, email deliverability, and multi-channel outbound. Conduct weekly live training sessions while systematizing resources to scale education delivery across the accelerator community.
- Senior GTM Eng9M
Senior GTM Engineer
ColdIQ
Architected sophisticated Clay workflows and data enrichment processes for enterprise clients, establishing ColdIQ as one of Clay's top 4 global super users. Developed complex prospect qualification systems, multi-channel ABM campaigns, and automated outbound sequences. Created client SOPs, and technical documentation that became foundational to ColdIQ's service delivery.
- GTM Eng8M
GTM Engineer
ColdIQ
Building outbound systems that sell for you.Executed end-to-end lead generation campaigns including Clay table builds, email deliverability optimization, and domain infrastructure setup. Delivered campaign implementations for agency clients across industries, managing prospect research, data enrichment, and cold email sequence deployment. Built expertise in technical troubleshooting that positioned me as the team's go-to resource for complex workflow challenges.
- INSTANTLY.AIJOB
- Instantly Certified Expert1Y 6M
Instantly Certified Expert
Instantly.ai
- SMARTLEADJOB
- Smartlead Certified Partner1Y 9M
Smartlead Certified Partner
Smartlead
- CLAYJOB
- Clay Enterprise Partner1Y 9M
Clay Enterprise Partner
Clay
- FUELTOFLYJOB
- CSM1Y 4M
CSM
FueltoFly
- TOTAL CONTROL PROJOB
- Senior Sales Lead1Y 3M
Senior Sales Lead
Total Control Pro Ltd
As a Senior Business Developer at Total Control Pro, my responsibilities included developing and maintaining professional relationships with clients, identifying and pursuing new business opportunities, delivering persuasive sales presentations, qualifying prospects to determine future sales possibilities, and strategizing with partners to expand sales and brand opportunities.
- INFINITY REWARDSJOB
- Business Developer1Y 4M
Business Developer
Infinity Rewards
- RED & YELLOW CREATIVE SCHOOL OF BUSINESSSCHOOL
- Short Course, UXDesign11M
Short Course, UXDesign
Red & Yellow Creative School of Business
- CRAFTERS BEVERAGESJOB
- Sales And Mktg Specialist1Y 9M
Sales And Marketing Specialist
CRAFTERS BEVERAGES
As a Marketing and Sales professional with experience in e-commerce and on-consumption sales, I am excited to contribute my expertise to the dynamic team at Hamiltons Gin & Tonic. With a focus on marketing, I was responsible for creating all artwork for marketing materials, managing our brand, and conducting customer and market research to ensure that Hamiltons G&T stands out in a competitive market. I reported directly to the company's Directors and worked closely with outside vendors and agencies to produce effective marketing campaigns and internal communications. In addition to my marketing responsibilities, I also played a key role in sales efforts, working to establish and maintain p…
- STELLENBRAU CRAFT BREWERYJOB
- Mktg and Events Mgr3Y
Marketing and Events Manager
Stellenbrau Craft Brewery
My responsibilities included supporting front-line sales teams with administrative operations, optimizing sales methods to engage, acquire, and retain customers, managing a team of 5 staff and driving performance to exceed sales targets, representing the organization to the public at trade exhibitions and conventions to drive product awareness, developing marketing plans to support department strategies and generating ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements.
- Job: ColdIQ — Head of Education · 2025-11 – present · 9 mo — Lead ColdIQ's Accelerator program, training agencies on Clay workflows, cold email infrastructure, and GTM strategy. Provide hands-on consulting to high-value clients, delivering tailored GTM strategies and campaign optimizations through dedicated one-on-one coaching. Built comprehensive curriculum covering prospect qualification, email deliverability, and multi-channel outbound. Conduct weekly live training sessions while systematizing resources to scale education delivery across the accelerator community.
- Job: ColdIQ — Senior GTM Engineer · 2025-04 – 2026-01 · 9 mo — Architected sophisticated Clay workflows and data enrichment processes for enterprise clients, establishing ColdIQ as one of Clay's top 4 global super users. Developed complex prospect qualification systems, multi-channel ABM campaigns, and automated outbound sequences. Created client SOPs, and technical documentation that became foundational to ColdIQ's service delivery.
- Job: ColdIQ — GTM Engineer · 2024-08 – 2025-04 · 8 mo — Building outbound systems that sell for you.Executed end-to-end lead generation campaigns including Clay table builds, email deliverability optimization, and domain infrastructure setup. Delivered campaign implementations for agency clients across industries, managing prospect research, data enrichment, and cold email sequence deployment. Built expertise in technical troubleshooting that positioned me as the team's go-to resource for complex workflow challenges.
- Job: Total Control Pro Ltd — Senior Sales Lead · 2022-01 – 2023-04 · 1y 3mo — As a Senior Business Developer at Total Control Pro, my responsibilities included developing and maintaining professional relationships with clients, identifying and pursuing new business opportunities, delivering persuasive sales presentations, qualifying prospects to determine future sales possibilities, and strategizing with partners to expand sales and brand opportunities.
- Job: CRAFTERS BEVERAGES — Sales And Marketing Specialist · 2018-11 – 2020-08 · 1y 9mo — As a Marketing and Sales professional with experience in e-commerce and on-consumption sales, I am excited to contribute my expertise to the dynamic team at Hamiltons Gin & Tonic. With a focus on marketing, I was responsible for creating all artwork for marketing materials, managing our brand, and conducting customer and market research to ensure that Hamiltons G&T stands out in a competitive market. I reported directly to the company's Directors and worked closely with outside vendors and agencies to produce effective marketing campaigns and internal communications. In addition to my marketing responsibilities, I also played a key role in sales efforts, working to establish and maintain p…
- Job: Stellenbrau Craft Brewery — Marketing and Events Manager · 2015-09 – 2018-09 · 3y — My responsibilities included supporting front-line sales teams with administrative operations, optimizing sales methods to engage, acquire, and retain customers, managing a team of 5 staff and driving performance to exceed sales targets, representing the organization to the public at trade exhibitions and conventions to drive product awareness, developing marketing plans to support department strategies and generating ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements.
- Job: Instantly.ai — Instantly Certified Expert · 2024-06 – 2025 · 7 mo
- Job: FueltoFly — CSM · 2023-03 – 2024-07 · 1y 4mo
- Job: Infinity Rewards — Business Developer · 2020-08 – 2021-12 · 1y 4mo
- Job: Smartlead — Smartlead Certified Partner · 2024-03 – 2025 · 10 mo
- Job: Clay — Clay Enterprise Partner · 2024-03 – 2025 · 10 mo
- Job: Mike Ollefs — Marketing and Events Manager · unknown – present
- Job: Go To Market Engineering — Marketing and Events Manager · unknown – present
- Job: No-company. (Self-employed.) — Marketing and Events Manager · unknown – present
- School: Red & Yellow Creative School of Business — Short Course, UXDesign · 2020 – 2020
- School: Paul Roos Gimnasium/Gymnasium
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