Maryam Olayiwola

GTM Engineer | Building AI-Powered Outbound Systems for Startups & B2B Agencies | Lead Sourcing, Enrichment, Qualification & Intent Signals | Better-Timed Outreach

Nigeria

RevOps Co-op

ex-Clay

ex-Lovable

Outbound doesn't become expensive because of software or ad spend It becomes expensive when sales teams spend weeks chasing companies that were never ready to buy, while the companies actively looking for a solution are contacted too late or not at all The best outbound systems…
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don't automate outreachThey automate timingThe difference between winning and losing an opportunity often comes down to one thing: - Knowing when to engage That's why I don't think outbound starts with a lead list It starts with buying signals Signals tell you who is changing, why they're changing, and why now is the right time to start a conversation. Some of the buying signals I work with include: • Companies that have recently raised funding • Businesses hiring for growth or expanding their sales team • New executive or leadership appointments • Technology adoption or migration (new CRM, AI tools, data platforms, etc.) • Product launches and expansion into new markets • Job openings that indicate operational or revenue challenges • Rapid headcount growth • Companies showing intent through GTM and technology signals These events create opportunities long before someone fills out a demo form. As a GTM Engineer, I build systems that transform these signals into action. I design automated workflows that identify:- High Potential Accounts- Enrich the right Data- Prioritise the best Opportunities- Route Qualified Leads- Trigger Personalised Outreach- Keep CRM Data accurate throughout the Sales Process The goal isn't to send more emails. It's to ensure sales teams spend their time on companies that are far more likely to buy. My work sits at the intersection of Go-to-Market strategy, automation, data, and AI connecting platforms like Clay, Apollo, HubSpot, n8n, Airtable, and other GTM tools into systems that make outbound smarter, faster, and more predictable. I'm particularly interested in helping B2B agencies build scalable outbound engines that replace guesswork with signal-driven execution. Because I believe the future of outbound isn't about doing more. It's about knowing who to contact, when to contact them, and why now.Message me here: https://maryam1.mssg.me/

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GTM Index

REVOPS CO-OPJOB
1. Member
  4M
SMILES BY DESIGNJOB
1. Automation Specialist
  7M
UPWORKJOB
1. CRM Automation Specialist
  1Y 2M
2. Automation Eng | Freelance
  1Y 9M
GENOMAC INSTITUTEJOB
1. Genomac
  6M
CLAYJOB
1. GTM (GTM) Eng– Clay
  3M
LOVABLEJOB
1. Lead User Interface Designer
  3M
N8NJOB
1. Automation Specialist
  4M
INDEPENDENT CONSULTANTJOB
1. Mktg Eng
  8M
2. Mktg Eng
  8M
3. Mktg Eng
  8M
4. Mktg Eng
  8M

Job: RevOps Co-op — Member · 2026-06 – present · 2 mo — The RevOps Co-Op is a community built to serve its members through on-demand expertise, best practice content, educational opportunities, and networking events. All go-to-market operations professionals are welcome from marketing to customer success and everything in between. Join us and grow as a RevOps Pro 🚀
Job: Smiles by Design — Automation Specialist · 2026-03 – present · 5 mo — Travel Agency AI Chatbot Automation | Botpress + Make.com + Webhooks I developed an AI-powered customer support and lead generation chatbot for a travel agency using Botpress integrated with make.com through webhooks to automate customer interactions and business processes. Key Responsibilities: - I designed and built a conversational AI chatbot to handle travel inquiries 24/7. - I connected Botpress with Make.com using webhooks for real-time data exchange. - I Automated lead capture and customer information collection. - I Created workflows to route inquiries to the appropriate department or agent. - I Integrated external systems and APIs to retrieve and process travel-related infor…
Job: Upwork — CRM Automation Specialist | Upwork · 2025-08 – present · 1y — -Implemented CRM workflows for lead tracking, assignment, and follow-up -Automated pipelines to prevent leads from being missed or forgotten -Built scalable systems that support growing deal volume -Supported remote teams with reliable, documented automation systems
Job: Upwork — Automation Engineer | Freelance · 2025-01 – present · 1y 7mo — -Automated lead intake → CRM → follow-up workflows for service-based and real estate businesses -Built Airtable + CRM systems to centralize property, lead, and deal data -Designed n8n and Make automations for email, Slack alerts, and task routing -Reduced manual data entry and follow-up delays through workflow automation -Integrated third-party tools using APIs to eliminate disconnected systems
Job: Genomac Institute Inc. — Genomac · 2026-04 – present · 4 mo — • Gained practical experience in biochemistry and laboratory-based research at Genomac Institute Inc. • Conducted sample preparation, data collection, and analysis to study molecular and biochemical processes. • Developed strong skills in data documentation and maintaining accurate experimental records. • Contributed to data-driven insights in the field of biochemistry through rigorous research practices.
Job: Clay — Go-To-Market (GTM) Engineer– Clay · 2026-02 – 2026-05 · 3 mo — • Reduced manual lead research time by over 60% • Improved lead relevance and targeting accuracy • Helped create a more consistent outbound pipeline • Made it easier for sales to focus on conversations instead of data gathering This shifted GTM from manual prospecting to a more scalable, automation-assisted process.
Job: Lovable — Lead User Interface Designer · 2026-02 – 2026-05 · 3 mo
Job: n8n — Automation Specialist · 2026-01 – 2026-05 · 4 mo — -Designed and built end-to-end automation workflows using n8n to streamline business operations -Implemented form → CRM → email automation pipelines for lead capture, routing, and follow-up -Integrated third-party tools and APIs (CRMs, email platforms, Google Sheets, web apps) using REST and webhooks -Automated repetitive manual processes, reducing response time and operational errors -Set up triggers, conditional logic, error handling, and data transformation within workflows -Tested, optimized, and documented workflows for scalability and maintainability
Job: Independent Consultant — Marketing Engineer · 2025-07 – 2026-03 · 8 mo — Delivering end-to-end GTM systems for B2B founders, SaaS companies, and early-stage startups.
Job: Independent Consultant — Marketing Engineer · 2025-07 – 2026-03 · 8 mo — Delivering end-to-end GTM systems for B2B founders, SaaS companies, and early-stage startups.
Job: Independent Consultant — Marketing Engineer · 2025-07 – 2026-03 · 8 mo — Delivering end-to-end GTM systems for B2B founders, SaaS companies, and early-stage startups.
Job: Independent Consultant — Marketing Engineer · 2025-07 – 2026-03 · 8 mo — Delivering end-to-end GTM systems for B2B founders, SaaS companies, and early-stage startups.
School: Federal University of Technology Akure — Bachelor of Technology - BTech, Biochemistry

Skills

Clayn8nApolloHubSpotMakeSales NavigatorAirtableoutbound systemautomationOutbound MarketingGo-to-Market StrategyMarketing AutomationData EnrichmentSales AutomationWorkflow AutomationLead GenerationGoogle AnalyticsChatGPTHubSpot Marketing Hublovablemonday.comBiochemistryReal Estate AutomationOutbound Saleswebhook

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Maryam Olayiwola

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