Yoel Goldberg

GTM Lead | Head of Business Development

West Jerusalem, Jerusalem District, Israel7.8k followers

Forge Alliances Consulting

ex-Israel Defense Forces

ex-Guardz

I’m a GTM and Business Development leader with 9+ years of experience building pipeline, developing outbound strategies, leading high-performing sales teams, and helping companies turn growth goals into repeatable
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I’ve built and scaled SDR/BDR functions, led teams of 20+ reps, developed outbound motions from the ground up, and helped influence more than $2M in closed-won My approach is simple: understand the customer, identify the real pain, build messaging that resonates, and create a sales process that can Throughout my career, I’ve worked across SaaS, cybersecurity, technology, and other fast-paced environments where success depends on more than simply increasing activity. I focus on building the entire GTM engine — targeting, messaging, cold calling, sequences, qualification, coaching, pipeline management, sales enablement, and alignment between SDRs, AEs, marketing, and I’m also very hands-on. I believe the best sales leaders should be willing to get on the phones, test messaging themselves, listen to calls, coach in real time, and lead from the front.

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GTM Index

OX SECURITYJOB
1. AppSec
  5M
FORGE ALLIANCES CONSULTINGJOB
1. GTM Lead | Head of BD
  1M
SALESCLASSJOB
1. Professional High Tech Sal…
  3Y
GUARDZJOB
1. SDR Team Lead & Enablement…
  2Y 5M
2. SDR Team Lead
  2Y 5M
WISHTRIPJOB
1. SDR Team Lead/ Account Exe…
  1Y 2M
2. Sales Team Lead/ Account E…
  1Y
6DEGREESJOB
1. Sales Team Lead/ Account E…
  2Y 4M
6DEGREESJOB
1. Sales Team Lead/ Account E…
  2Y 4M
NEFESH B'NEFESHJOB
1. Mgr of Israel Programming
  3Y 8M
2. Senior Lone Soldier Adviso…
  1Y 1M
CINGULANT,JOB
1. SDR Team Lead
  3Y
2. Customer Success Mgr
  1Y 7M
ISRAEL DEFENSE FORCESJOB
1. Infantry Combat Soldier an…
  2Y 7M

Job: OX Security — AppSec | SDLC Solutions Consultant · 2026-03 – present — OX Security removes risk at the source - eliminating exposures from AI code generation through cloud runtime - preventing security debt before it ever reaches production. Unlike conventional tools that cannot keep pace with modern, AI-driven development, or cloud-specific solutions that are infrastructure-only, the OX Platform pinpoints vulnerabilities at creation and remediates runtime exposures at the source.
Job: Israel Defense Forces — Infantry Combat Soldier and Squad Commander · 2012-11 – 2015-06
Job: Guardz — SDR Team Lead & Enablement Manager · 2023-10 – 2026-03 — Guardz provides an AI-native Unified Detection and Response platform designed for MSPs to secure and insure small businesses. Our platform protects critical assets, including M365/Google Workspace identities, emails, endpoints, and cloud data, all with a user-centric approach. We are redefining the MDR market by leveraging the power of AI agents to connect the dots and deliver unified, scalable, and effective protection for small businesses. I have a strong passion for and a proven track record in leading high-performing SDR/BDR teams. Consistently exceeding monthly KPIs, targets, and goals, I have a history of driving exceptional results for both individual and team performance.
Job: Cingulant, Ltd — SDR Team Lead · 2017-03 – 2020-03 — Managed a Team of 5 SDRs
Job: WishTrip — SDR Team Lead/ Account Executive · 2022-09 – 2023-11 — Managed a team of 11 SDRs WishTrip is a Tourism Experience Management Platform, a Saas solution for tourism destinations and attractions that includes a visitor mobile app and a suite of tools that help attract visitors and create new revenue opportunities.
Job: Guardz — SDR Team Lead · 2023-10 – 2026-03
Job: Forge Alliances Consulting — GTM Lead | Head of Business Development · 2026-07 – present
Job: Nefesh B'Nefesh — Manager of Israel Programming · 2016-09 – 2020-05
Job: Nefesh B'Nefesh — Senior Lone Soldier Advisor/ Event Coordinator · 2016-08 – 2017-09
Job: 6Degrees — Sales Team Lead/ Account Executive · 2020-05 – 2022-09 — Managed a Team of 14 BDRs
Job: Salesclass — Professional High Tech Sales Coach (Volunteer Position) · 2023-08 – present — I utilize my 11+ years of experience as an SDR/ BDR Manager in SaaS sales (I've managed 50+ SDRs/ BDRs throughout my career) and voluntarily teach at a high tech sales class as I have a passion for teaching SaaS Sales, GTM Strategies, Workflows, Cold Calling, Prospecting, Objection Handling, Interviewing etc...
Job: Cingulant, Ltd — Customer Success Manager · 2015-08 – 2017-03
Job: 6Degrees LTD — Sales Team Lead/ Account Executive · 2020-05 – 2022-09 — Managed a Team of 14 BDRs
Job: WishTrip — Sales Team Lead/ Account Executive · 2022-09 – 2023-09
School: Bar-Ilan University — Bachelor's degree, Economics & Interdisciplinary Social Sciences
School: Bar Ilan University — Economics and Social Sciences

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HubSpotClayPortfolio ManagementPresentationsQualifying ProspectsLead GenerationCoaching & MentoringAppSecSales Leadership TrainingSales EnablementGo-to-Market StrategyCybersecuritySocial Media OutreachNew Business SalesDeal ClosureCompetitive LandscapeTrainingMentoringConflict ResolutionLeadership

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Yoel Goldberg

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