Liran Tal
GTM Strategist | Turning Complex Sales Motions into Field-Ready Execution | monday.com
monday.comGTM strategist. AI growth driver.
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Occasional whiteboard philosopher. I help B2B SaaS companies take products to market and make revenue motions actually work in the field. My background spans market research, corporate strategy, presales, product marketing, and full GTM ownership across SaaS, media tech, and financial services. Currently at com, leading AI Go-To-Field adoption and multi-product growth — translating ambitious targets into playbooks, metrics, and motions that sales teams can run. I simplify the complex. I align the misaligned. And I believe the best strategy is the one that gets executed.
GTM Index
- MONDAY.COMJOB
- GTM & Sales Excellence, Ce…1Y 5M
GTM & Sales Excellence, Central RevOps
monday.com
• Launched a sales KPI across a global multi-product organization, driving stakeholder buy-in and end-to-end implementation across Salesforce and BI • Architected the Sales Overlay Rules of Engagement playbook - rolling out 4 distinct motions across key regions for a team of 60+, incl. incentives, handoffs, engagement thresholds, and coverage • Directed the development and deployment of custom AI tools and autonomous agents, automating core internal workflows and scaling sales outreach efficiency
- GLASSBOXJOB
- GTM Lead, Digital Banking…1Y
GTM Lead, Digital Banking & Financial Services
Glassbox
Overseeing transformation of a $35M BFSI account segment; leading global cross-functional team of 20 • Introduced verticalized report templates and post-sales support, boosting user stickiness by 25% • Repositioned embedded GenAI tools in line with risk management protocols, raising adoption by 20% • Launched dedicated ABM campaign and demo, streamlining pipeline creation and lead conversion • Executed product-led and sales-led motions to support Land & Expand model, cutting BFSI churn by 52%
- Dir Product Strategy, Perf…1Y 2M
Director Product Strategy, Performance Analytics
Glassbox
Spearheaded development and execution of a new Product Line; reached $1M ARR within a year • Led product vision and GTM strategy: segmentation, positioning, packaging, messaging, RM and KPIs • Enhanced product-market fit through customer analysis, achieving 38% growth in engagement • Developed tailored outreach in alliance with SalesOps and Demand Gen, driving pipeline growth of 10X • Steered senior leadership workshops to guide product portfolio decisions based on market data and P&L • Earned MVP for securing 30 deals, including Discover, SoFi, USAA, PSCU, UnitedHealth and Molina Health
- Business Product Mgr, Perf…9M
Business Product Manager, Performance Analytics
Glassbox
- Technical Sales Mgr, APAC…1Y 1M
Technical Sales Manager, APAC & EMEA
Glassbox
Orchestrated technical sales for AI-powered CX platform; secured initial market foothold in Australia • Drove strategic enterprise client acquisitions: DBS, Citibank, Suncorp, Singapore Airlines and Virgin AUS • Liaised with internal stakeholders to streamline POC processes and tailor cloud solutions over AWS/Azure • Pioneered the "Customer-led POC", shortening the sales cycle by 50%
- KALTURAJOB
- Dir of Presales and Accoun…3Y 11M
Director of Presales and Accounts, Media & Telecom
Kaltura
Established the Cloud TV presales practice for a new APAC sales division, post acquisition of TVinci • Led on-site workshops, trade shows, sales meetings and POC; relocated to Singapore for 6 months • Formulated commercial and technical proposals including architecture, scope, project plan and pricing • Managed relationships with channel and integration partners to tailor solution per customer requirements • Key 7-figure account wins: DishTV, Dialog Axiata, KCP, Vodafone NZ, Flipkart Video and CellcomTV
- Presales Eng1Y 2M
Presales Engineer
Kaltura
- CISCOJOB
- Strategy and Solutions Mgr…2Y 4M
Strategy and Solutions Manager, Video Software
Cisco
Managed team of three analysts. Developed three-year growth strategy for $1B global video software division, incl. - Detailed value proposition for 4 core service provider video offers - 5yr business plan for advanced video advertising product Provided quarterly technical and financial benchmarks for corporate management Supported sales, marketing and product management with market research, MRDs and direct customer engagements
- NDS LIMITEDJOB
- Associate Product Mgr2Y 2M
Associate Product Manager
NDS Limited
- Supported product management and R&D with competitive industry reviews - Formulated MRDs to align product roadmap, GTM strategy and vision - Facilitated new account wins, pitched to customers and lead training activities for regional sales - Managed external communications with research firms, industry publications and trade-shows - Maintained quarterly cadence of earnings, market share, technical and financial benchmarks - Provided strategic advisory to corporate leadership
- ROTEM STRATEGYJOB
- Strategic Business Consult…1Y 2M
Strategic Business Consultant
Rotem Strategy
Helped enterprise companies achieve meaningful and sustainable advances in their business execution and overall corporate performance. Lead research activities for several major projects, including: - BD plan for Israel's 2nd largest IT Services provider (Incl. a $20M M&A) - BD plan for Israel's 2nd largest HMO in Health IT - Analysis of long-term savings market for $3B investment house - Identifying growth opportunities for Israel's 2nd largest sea port
- IDCJOB
- Market Research Analyst1Y 6M
Market Research Analyst
IDC
Managed two major research fields – IT Services and Vertical Markets - Analyzed market trends and published comprehensive industry reports and forecasts - Interviewed senior management and industry experts; conducted surveys and focus groups - Coordinated work of international team of analysts in three locations worldwide Lead research activities for several major projects, including: - Identified key targets for acquisition in QA sector for Israel's largest IT services company - Comprehensive study of healthcare IT space for local CIO convention - Develop research methodology for SMB field to complete the company's coverage mix
- AKT HUMAN CAPITAL SOLUTIONSJOB
- Web Software Developer5M
Web Software Developer
AKT Human Capital Solutions
- Developed tailored web-based learning solutions for customers in various sectors - Lead virtual seminars and online training activities for local/overseas partners and prospects - Implemented experimental e-learning solution for major Israeli customer - Coded in HTML/CSS/SWF/JS
- ISRAEL DEFENSE FORCESJOB
- Telecommunications Special…3Y
Telecommunications Specialist
Israel Defense Forces
- Managed deployment and operations of military radio and wireless TCP/IP systems - Instructed staff of 250+ - Selected as Outstanding Soldier to represent Israel in delegation to USA
- Job: monday.com — GTM & Sales Excellence, Central RevOps · 2025-03 – present — • Launched a sales KPI across a global multi-product organization, driving stakeholder buy-in and end-to-end implementation across Salesforce and BI • Architected the Sales Overlay Rules of Engagement playbook - rolling out 4 distinct motions across key regions for a team of 60+, incl. incentives, handoffs, engagement thresholds, and coverage • Directed the development and deployment of custom AI tools and autonomous agents, automating core internal workflows and scaling sales outreach efficiency
- Job: Glassbox — GTM Lead, Digital Banking & Financial Services · 2024-01 – 2025-01 — Overseeing transformation of a $35M BFSI account segment; leading global cross-functional team of 20 • Introduced verticalized report templates and post-sales support, boosting user stickiness by 25% • Repositioned embedded GenAI tools in line with risk management protocols, raising adoption by 20% • Launched dedicated ABM campaign and demo, streamlining pipeline creation and lead conversion • Executed product-led and sales-led motions to support Land & Expand model, cutting BFSI churn by 52%
- Job: Glassbox — Director Product Strategy, Performance Analytics · 2022-10 – 2023-12 — Spearheaded development and execution of a new Product Line; reached $1M ARR within a year • Led product vision and GTM strategy: segmentation, positioning, packaging, messaging, RM and KPIs • Enhanced product-market fit through customer analysis, achieving 38% growth in engagement • Developed tailored outreach in alliance with SalesOps and Demand Gen, driving pipeline growth of 10X • Steered senior leadership workshops to guide product portfolio decisions based on market data and P&L • Earned MVP for securing 30 deals, including Discover, SoFi, USAA, PSCU, UnitedHealth and Molina Health
- Job: Glassbox — Business Product Manager, Performance Analytics · 2022-01 – 2022-10
- Job: Glassbox — Technical Sales Manager, APAC & EMEA · 2020-12 – 2022-01 — Orchestrated technical sales for AI-powered CX platform; secured initial market foothold in Australia • Drove strategic enterprise client acquisitions: DBS, Citibank, Suncorp, Singapore Airlines and Virgin AUS • Liaised with internal stakeholders to streamline POC processes and tailor cloud solutions over AWS/Azure • Pioneered the "Customer-led POC", shortening the sales cycle by 50%
- Job: Kaltura — Director of Presales and Accounts, Media & Telecom · 2017-01 – 2020-12 — Established the Cloud TV presales practice for a new APAC sales division, post acquisition of TVinci • Led on-site workshops, trade shows, sales meetings and POC; relocated to Singapore for 6 months • Formulated commercial and technical proposals including architecture, scope, project plan and pricing • Managed relationships with channel and integration partners to tailor solution per customer requirements • Key 7-figure account wins: DishTV, Dialog Axiata, KCP, Vodafone NZ, Flipkart Video and CellcomTV
- Job: Kaltura — Presales Engineer · 2015-11 – 2017-01
- Job: Cisco — Strategy and Solutions Manager, Video Software · 2013-06 – 2015-10 — Managed team of three analysts. Developed three-year growth strategy for $1B global video software division, incl. - Detailed value proposition for 4 core service provider video offers - 5yr business plan for advanced video advertising product Provided quarterly technical and financial benchmarks for corporate management Supported sales, marketing and product management with market research, MRDs and direct customer engagements
- Job: NDS Limited — Associate Product Manager · 2011-04 – 2013-06 — - Supported product management and R&D with competitive industry reviews - Formulated MRDs to align product roadmap, GTM strategy and vision - Facilitated new account wins, pitched to customers and lead training activities for regional sales - Managed external communications with research firms, industry publications and trade-shows - Maintained quarterly cadence of earnings, market share, technical and financial benchmarks - Provided strategic advisory to corporate leadership
- Job: Rotem Strategy — Strategic Business Consultant · 2009-08 – 2010-10 — Helped enterprise companies achieve meaningful and sustainable advances in their business execution and overall corporate performance. Lead research activities for several major projects, including: - BD plan for Israel's 2nd largest IT Services provider (Incl. a $20M M&A) - BD plan for Israel's 2nd largest HMO in Health IT - Analysis of long-term savings market for $3B investment house - Identifying growth opportunities for Israel's 2nd largest sea port
- Job: IDC — Market Research Analyst · 2008-01 – 2009-07 — Managed two major research fields – IT Services and Vertical Markets - Analyzed market trends and published comprehensive industry reports and forecasts - Interviewed senior management and industry experts; conducted surveys and focus groups - Coordinated work of international team of analysts in three locations worldwide Lead research activities for several major projects, including: - Identified key targets for acquisition in QA sector for Israel's largest IT services company - Comprehensive study of healthcare IT space for local CIO convention - Develop research methodology for SMB field to complete the company's coverage mix
- Job: AKT Human Capital Solutions — Web Software Developer · 2004-04 – 2004-09 — - Developed tailored web-based learning solutions for customers in various sectors - Lead virtual seminars and online training activities for local/overseas partners and prospects - Implemented experimental e-learning solution for major Israeli customer - Coded in HTML/CSS/SWF/JS
- Job: Israel Defense Forces — Telecommunications Specialist · 1999-11 – 2002-11 — - Managed deployment and operations of military radio and wireless TCP/IP systems - Instructed staff of 250+ - Selected as Outstanding Soldier to represent Israel in delegation to USA
- School: Tel Aviv University — Master of Business Administration (M.B.A.), Accounting and Finance, Strategy and Entrepreneurship
- School: The Hebrew University of Jerusalem — BA, Economics and Business Administration
- School: Tel-Aviv College — MCSE, Security and Exchange Servers
Skills
Playbooks
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