William Howell

Helping creators stay in flow - where the best work happens | Machine Learning x Creativity | Co-Founder & CCO, Streamline Media | Dad of 3

London9.8k followers

Streamline Media Limited

ex-WindTech A/S

ex-Hunter Hayes Ltd

Why do so many creative people struggle to stay in flow? Creativity today isn’t limited by ideas — it’s limited by friction.
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Distractions, disconnected tools, and constant context switching pull us out of that state where ideas move effortlessly. That’s why I co-founded Streamline Media — a platform using machine learning to help creators organise, find, and repurpose their work so they can stay in flow longer. Because when creators are in flow, everything changes — productivity, joy, and the quality of what we put into the world. For your 60 day free trail visit: net ⸻ Over the past two decades, I’ve built and scaled ventures across SaaS, fintech, renewables, media, and consumer sectors, raising over $2M in angel and venture funding for my own ventures and structuring more than $375M in transactions. I’ve helped founders and investors craft stories that inspire belief — in products, partnerships, and missions that matter. As a 3x founder, former Entrepreneur in Residence at Startupbootcamp FinTech, and participant in both the Expert Dojo Accelerator (California) and the Oxford University Innovation Incubator, I’ve learned how to turn ideas into execution and vision into traction. Having worked and lived across six continents, I bring a global perspective to growth, investment, and creative collaboration — blending commercial strategy with purpose-driven innovation. Outside of work, I’m a husband and dad of three. My wife Roxanne is my partner in life and business — together we lead The Right Project, supporting mental health and happiness in the fashion industry, and she runs The Happiness Sessions, helping teams reconnect to calm, alignment, and flow. For my own creative flow, you’ll often find me cooking, walking the dogs, playing guitar (or attempting piano with my daughter), practicing yoga or playing field hockey alongside my son — still chasing that perfect rhythm between creativity, nature, focus, movement, and joy. ⸻ Why now? We’re entering a new era where technology removes friction and humans rediscover flow. My focus is helping creators, teams, and businesses harness that — so creativity moves effortlessly from idea to impact.

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GTM Index

STREAMLINE MEDIA LIMITEDJOB
1. Dir and co-founder
  3Y 7M
BE WELL BARNJOB
1. Advisor
  9M
HOUSE OF MONIRJOB
1. Chairman
  4Y 1M
2. Chairman
  6Y
SINGLE FAMILY OFFICEJOB
1. Advisor
  1Y 2M
CIRRUS WIND SERVICESJOB
1. Strategic Advisor
  1Y 7M
2. Head of BD
  1Y 8M
TOPTALJOB
1. Finance Specialist, Start-…
  4Y 1M
THE CLOTHWORKERS COMPANYJOB
1. Livery member
  15Y 2M
WINDTECH A/SJOB
1. Head of BD
  1Y 7M
HUNTER HAYESJOB
1. Founder / Dir
  3Y 2M
2. Founder / CEO
  11Y 3M
HUNTER HAYES CONSORTIUM LLPJOB
1. Co-Founder, Partner
  9Y 9M

Job: Streamline Media Limited — Director and co-founder · 2023-01 – present — Streamline turns chaos into creativity — helping creators stay in flow, wherever inspiration strikes. Inspiration doesn’t wait. It can strike walking down the street, in the car, or in a dream at 2am. Streamline is built for those moments — available anytime, anywhere, on laptop, tablet, or phone — helping creators capture ideas before they disappear. It’s a smart workflow tool that simplifies how complex music and multimedia projects are managed, shared, and delivered. Creators can collaborate, share files, and manage versions — without losing track, and more importantly, without losing work. Streamline doesn’t have a delete button — because no creative spark should ever be lost. “Str…
Job: Be Well Barn — Advisor · 2025-11 – present — Be Well Barn runs leadership offsites, away days and wellbeing-led workshops for teams (up to 60), plus a flexible coworking membership for local professionals. Great food and excellent coffee. Think Tai Chi, sound baths, kettlebells, geocaching, and a sauna/cold plunge reset when you need it. Suffolk, near Eye.
Job: House of Monir ltd — Chairman · 2016-06 – 2022-06
Job: Single Family Office — Advisor · 2025-06 – present — Alternative investment portfolio across mining & metals, litigation finance, real estate, tech, aviation, and digital assets.
Job: Cirrus Wind Services Ltd — Strategic Advisor · 2025-01 – present
Job: Cirrus Wind Services Ltd — Head of Business Development · 2023-04 – 2024-12 — Leading UK onshore wind turbine Operations and Maintenance company
Job: Toptal — Finance Specialist, Start-up Fundraising, GTM, Commercial lead · 2022-07 – present — Toptal is a network of the world's top talent in business, design, and technology that enables companies to scale their teams, on demand. With $200+ million in annual revenue and over 40% year-over-year growth, Toptal is the largest fully distributed workforce in the world. Toptal has a rigorous screening process and works with the top 3% of freelance talent worldwide. <a href="https://www.toptal.com/management-consultants/resume/william-howell#B6aoRM">Hire me on Toptal</a>
Job: The Clothworkers Company — Livery member · 2011-06 – present — Founded by Royal Charter in 1528, the original purpose of The Clothworkers’ Company was to protect our members and promote the craft of cloth-finishing within the City of London. We value our past and traditions but the Company is by no means backward-looking. We seek to build upon our heritage and find ways for the Company to have a useful and relevant role in today’s society. Although few of our present members are involved in the textile industry in any direct way, we continue to promote textiles, principally through educational grants, fostering the development of technical textiles, and support for the nation's textile heritage. The assets of the Company (based on property and inves…
Job: WindTech A/S — Head of Business Development · 2023-02 – 2024-09 — WindTech A/S is a company that is specialised in the repair and refurbishment of main Wind Turbine components.
Job: Hunter Hayes Ltd — Founder / Director · 2021-06 – 2024-08
Job: Hunter Hayes Consortium LLP — Co-Founder, Partner · 2014-11 – 2024-08
Job: Hunter Hayes Ltd — Founder / CEO · 2010-02 – 2021-05
Job: House of Monir ltd — Chairman · 2022-07 – present
School: University of Newcastle-upon-Tyne — BA Hons (2:1), History and Philosophy
School: Fettes College

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Business PlanningVenture CapitalPrivate EquitySocial EntrepreneurshipFundraisingNew Business DevelopmentIntegrated MarketingE-commerceBrand DevelopmentStrategyStart-upsBusiness StrategyManagementEntrepreneurshipLeadershipMentoringProject ManagementSocial Media MarketingSalesCRM

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William Howell

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