Faz Zavahir

Senior Commercial & GTM Operator | Commercial Advisor | Board Advisor | Building Predictable Revenue for B2B Organisations

FFaz Zavahirex-BlackRockex-Balderton Capital

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Most commercial performance problems do not start with revenue. They start earlier.

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The ICP is too • Outbound targets the wrong • Qualification is • Sales processes break • Pipeline looks active, but revenue remains unpredictable. That is where I usually come in. I work with established B2B companies and commercial leaders to diagnose why commercial performance is falling short of commercial potential, then strengthen the commercial systems behind it through practical execution. That can mean refining the ICP, rebuilding outbound, improving qualification, strengthening sales processes, increasing demo-to-close conversion, introducing clearer pipeline discipline, improving forecasting, or embedding AI-enabled commercial workflows where they add value. Over the past 25 years, I have worked across Europe helping B2B organisations improve commercial performance, strengthen revenue systems, and build more predictable growth. Selected career highlights include: • Delivered more than $300M in new business• Scaled revenue from €20M to €45M• Built and led a 35+ person commercial team• Closed enterprise contracts worth up to €10M• Supported more than 20 B2B companies across SaaS, manufacturing, healthcare, professional services and technology with commercial growth initiatives I work alongside CEOs, founders, commercial leaders and sales teams, diagnosing commercial bottlenecks and implementing practical improvements rather than producing strategy that sits on a shelf. My focus is simple: • Strengthen commercial • Improve commercial • Create more predictable revenue.