Domingo Fernandez

Growth Lead | Senior User Acquisition & Performance Marketing | Scaled B2C subscription 75K → 1.5M users, 20+ markets | Meta Ads · Google Ads · Apple Ads

Barcelona1.9k followers

Toptal

ex-Intromúsica

ex-Tomplay

Growth marketer with 10+ years scaling B2C subscription products from startup to scale-up. Most recently led user acquisition at Tomplay, growing the platform from 75K to
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5M users across 20+ international markets while scaling paid budget from 5-figure seed spend to 8 figures and a record of improving profitability up to 50%+ yearly. I specialize in building performance marketing engines from zero — across Meta Ads, Google Ads, Apple Search Ads, affiliate, and creator partnerships — combined with high-velocity creative testing (1,000+ A/B tests run) and AI-powered automation. I've operated as both a founding hire and a senior strategic partner to founders, with full P&L ownership and cross-functional leadership across Product, Data, and Creative teams. What I bring to a growth role: • End-to-end paid acquisition strategy across Meta, Google, and Apple Ads — managing seven-figure budgets with peak ROAS 0 • Lifecycle and CRM expertise from Primephonic, where behavioural segmentation drove 29% of total conversions and 222% engagement growth• Creator and partnership programs built from zero to 500+ international partners, generating six-figure recurring revenue• High-velocity creative testing frameworks linking storytelling directly to ROI• Team leadership across paid specialists, content, design, and lifecycle — and cross-functional collaboration with founders, Product, and Data• Fractional growth advisory across 10+ SaaS, AI, and consumer ventures via Toptal — delivering 40%+ lead growth and 25%+ ROAS improvement • Operated in B2C subscription, SaaS, AI products, consumer tech, marketplace, travel, and music tech. I'm currently open to Senior Growth, User Acquisition, Performance Marketing, or Head of Growth roles in B2C subscription, SaaS, or consumer tech — ideally remote-first or hybrid. Based between Amsterdam and Barcelona.

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GTM Index

TOPTALJOB
1. Fractional Growth Lead
  6M
TOMPLAYJOB
1. Senior Growth & User Acqui…
  4Y 1M
2. Digital Mktg Specialist (R…
  3Y 8M
PRIMEPHONICJOB
1. Mktg Executive (Acquired b…
  2Y 3M
FREMANTLEMEDIAJOB
1. Content Mktg Mgr
  3M
INTROMÚSICAJOB
1. Mktg Mgr
  3Y 7M
GROUND-CONTROL MANAGEMENTJOB
1. Mktg Mgr
  2Y 3M

Job: Intromúsica — Marketing Manager · 2012-02 – 2015-09 — Led marketing and partnerships for a leading Spanish live music promoter — delivering 100+ concerts across Spain with headline international artists and global brand sponsors including Coca-Cola. Managed integrated marketing campaigns across CRM, email, social media, and PR — driving ticket sales, audience growth, and brand awareness for large-scale live events. Built and ran email marketing and newsletter programs in Mailchimp — managing subscriber growth, segmentation, and lifecycle campaigns to convert audiences into ticket buyers and repeat attendees. Built and managed B2B partnerships with major record labels, PR agencies, venues, and brand sponsors — co-promoting artists across dig…
Job: Tomplay — Senior Growth & User Acquisition Lead · 2022-01 – 2026-02 — Led user acquisition and growth marketing for a global B2C subscription platform — scaling paid acquisition 300% (75K → 1.5M users) across 20+ international markets while growing annual budget from 7 to 8 figures. Reported directly to the CMO and founder with full P&L ownership across Meta Ads, Google Ads (Search & Performance Max), and Apple Ads (formerly Apple Search Ads). Improved acquisition profitability 50%+ (2024–2025) and 20%+ (2025–2026) while sustaining double-digit annual user growth — consistently achieving daily ROAS >3.0 on seven-figure combined budgets. Reshaped the acquisition funnel toward high-LTV niche segments in top-value markets, improving cohort quality and unit eco…
Job: FremantleMedia — Content Marketing Manager · 2015-09 – 2015-12 — Content Marketing Manager — NouNation, FC Barcelona's first unofficial fan YouTube channel, distributed via FremantleMedia. Owned end-to-end content strategy and production for a global sports fan channel — driving audience growth and engagement through data-informed publishing and performance analysis. Built and optimised the YouTube content engine, applying audience retention metrics and channel KPIs to inform editorial and distribution decisions. Led cross-functional collaboration with video and design teams to produce content reaching a global FC Barcelona fanbase.
Job: Primephonic — Marketing Executive (Acquired by Apple Music) · 2016-01 – 2018-04 — Led integrated marketing for an international premium classical music subscription platform (later acquired by Apple Music) — managing brand, content, and lifecycle marketing across multiple geographic markets. Oversaw a team of 3–5 across brand, content, and lifecycle marketing, delivering integrated campaigns across the US, UK, Netherlands, and Germany. Built lifecycle and CRM programs that contributed 29% of total conversions and drove 222% engagement growth through behavioural segmentation and marketing automation. Partnered closely with major record labels (Deutsche Grammophon, Decca, Sony Classical, and others) to deliver tailored artist campaigns — co-promoting flagship releases i…
Job: Ground-Control Management — Marketing Manager · 2013-06 – 2015-09 — Led multi-channel digital marketing for a live music management company representing artists and producing 100+ live events. Developed and executed integrated campaigns across social media, email, and content marketing — driving brand awareness, audience engagement, and ticket sales for 100+ live events. Built and managed email marketing and lifecycle campaigns in Mailchimp — designing newsletters, audience segmentation, and automated flows to grow engagement and drive recurring ticket sales. Grew audience engagement and improved conversion rates across ticketed events and artist promotions through data-driven creative and channel testing. Analysed campaign performance to optimise conte…
Job: Tomplay — Digital Marketing Specialist (Remote) · 2018-04 – 2021-12 — Founding marketing hire — built Tomplay's entire performance marketing infrastructure from zero, launching and scaling campaigns across Meta Ads, Google Ads, Apple Search Ads, and YouTube Ads. Scaled annual paid acquisition budget from 5-figure seed spend in 2018 to 8-figure during the 2020–2022 COVID scale-up — maintaining strong ROAS throughout the company's transition from startup to scale-up. Launched and grew Tomplay's YouTube channel, developing content strategy and paid distribution to build audience reach and drive user acquisition. Developed and executed an influencer outreach program, partnering with music educators and content creators to drive brand awareness and organic user…
Job: Toptal — Fractional Growth Lead | User Acquisition · Performance Marketing · GTM · 2026-02 – present — Selected through Toptal's top 3% talent network to act as fractional growth lead for 10+ SaaS, AI, and consumer ventures — building full acquisition strategies, brand positioning, and performance marketing systems from scratch for early- and growth-stage companies. Advised on multi-channel acquisition strategy, funnel optimisation, and creative testing frameworks across paid social, paid search, and programmatic — delivering 40%+ lead growth and 25%+ ROAS improvement across engagements. Designed go-to-market strategies for lifestyle, travel, sports, and marketplace ventures — guiding funnel architecture and product-led growth loops with Product and Data teams to improve trial-to-paid conv…
School: Growth Tribe — Diploma of Education, Marketing
School: Growth Tribe — Diploma of Education, AI for Business
School: Growth Tribe — Diploma of Education, Growth Marketing
School: Middlesex University — Bachelor's degree, Music Business & Audio Production
School: Berklee College of Music — Music Business & Performance Summer Program, Music

Skills

User AcquisitionGrowth MarketingPerformance MarketingMarketing AutomationMobile app marketingAI for MarketingLifecycle MarketingAudience GrowthStrategic PartnershipsFractional GrowthCustomer AcquisitionMailChimpFounder advisoryGo-to-Market StrategyConsultingSaaS MarketingInfluencer MarketingP&L ManagementSubscription GrowthStrategic Marketing Management

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Domingo Fernandez

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