Grey Seymour
Head of Builder GTM for B3OS - the “missing link” in onchain automation!
A seasoned growth marketing, sales, and strategy professional with a background spanning top 10 Fortune 500 companies to decacorn startups, I've spent the last 15 years consulting to some of the best in tech, web3, topsourcing, and frontier tech.
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While I started playing around with web3/blockchain tech in 2016, I've pivoted to be laser-focused on onchain growth marketing & strategy since mid-2021, rebranding my consultancy from The Seymour Group to The Growth Cult xyz) In the last year and a half we've worked with over 60 brilliant onchain projects, mostly within the Base ecosystem - a hyper-performant Ethereum L2 incubated by Coinbase, , that's focused on driving builders/creators to thrive onchain.
GTM Index
- B3 LABSJOB
- Head of Builder GTM 🛠️8M
Head of Builder GTM 🛠️
B3 Labs
I'm leading builder go-to-market strategy for an exciting new platform in the onchain automation & artificial intelligence space! B3OS is remarkably different from other AI/automation platforms you’ve seen - comprehensive onchain data support, deterministic replies, and a whole lot of extra superpowers you’ll just have to see to believe. 👁️🟦👁️ want to peep an early version, prelaunch? www.b3os.org want to chat about using B3OS or adding/integrating your product/service? NPClabs.org/grey - let’s chat!
- THE GROWTH CULTJOB
- Owner & Executive Consultant16Y 2M
Owner & Executive Consultant
The Growth Cult
Formerly known as The Seymour Group, The Growth Cult is a web3 consulting firm that's obsessed with onchain growth & marketing strategy, with a focus on the EVM L2 landscape, working primarily in the Base ecosystem (an Ethereum L2 incubated by Coinbase, Inc., and focused on driving builders/creators to thrive onchain) Since late 2023, we've worked with over 60 teams/projects on everything from launch strategy, tokenomics, growth roadmaps, onchain marketing & content, onchain media, web3 social, and more. Check us out at www.growthcult.xyz or book time with me directly at https://growthcult.xyz/Book-with-Grey/ !
- HYPCCCYCLJOB
- Member & Brand Ambassador3Y 11M
Member & Brand Ambassador
HYPCCCYCL
HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.
- UPSTACK.JOB
- VP of Sales & Strategy2Y 2M
VP of Sales & Strategy
Upstack.co
At Upstack, I led cross functional teams and defined/executed the playbooks for revenue growth and client acquisition, taking the company from fewer than 30 active clients to over 250, 4-5X-ing the average engagement size, and bringing ARR to over $100MM inside of about two years. During this time, I recruited, hired, and led salespeople, marketers, and BDRs to work under my guidance for client acquistion and outbounding efforts, forming the growth engine of the company. My team was able to generate extraordinary results for our C-suite/founding team, but also build out many cutting-edge projects for clients by leveraging Upstack's network of top 1% developers - this also exposed me to ov…
- BUILDER.AIJOB
- VP of Enterprise Sales & M…1Y 2M
VP of Enterprise Sales & Marketing
Builder.ai
Builder.ai is the best place to get your dreams built by the smartest, most reliable engineers and artisans in the game. In my role as VP of Enterprise Sales and Marketing, I helped Enterprise innovators harness the power of cutting edge AI to deliver projects in the engineering space - faster than they've ever experienced, and with top quality woven throughout. Managed a joint venture with IDG Enterprise, scaled a funnel to include top global consulting firms, financial services companies, and innovative tech Enterprise leaders, recruited and hired our first Sales Development Executives, and built the foundational framework for Enterprise Sales & Marketing success @ the company.
- TOPTALJOB
- Senior Sales & Mktg Eng2Y
Senior Sales & Marketing Engineer
Toptal
In my role with Toptal, as the fourth sales/marketing focused direct hire, I helped startups, SMBs, and Enterprise clients alike build out high quality development and design projects with a disruptive outsourcing/matching model. Highlights: 1. Individually contributed >$16MM in revenue across segments. 2. Designed and executed internal growth, marketing, and process improvement projects. 3. Opened up partnerships with referral partners and clients alike. 4. Participated in mentorship and guidance of peers and colleagues. 5. Contributed content (copy, structure, imagery) to various marketing efforts. 6. Successfully analyzed areas for cross-company improvement, and presented to a C-level…
- CORRELATA SOLUTIONSJOB
- VP Mktg Communications1Y 4M
VP Marketing Communications
Correlata Solutions Ltd.
As VP of Marketing & Communications for Correlata, I worked with the office of the CMO to manage special initiatives in growth and development, helped Correlata build their brand and excel as a team of industry experts, as well as chart out the US market for expansion. I was personally responsible for a comprehensive rebrand renaming (formerly named iTAnalyzer), and helped the company win industry awards related to technology innovation and marketing.
- HEWLETT-PACKARDJOB
- Mktg & Communications Prog…3Y 11M
Marketing & Communications Program Director
Hewlett-Packard
Combining previous experience with SMB and channel partners to drive larger partnerships, I provide business development and strategy support to the HP Consumer Exchange, including efforts with Small Business Direct, the HP Direct Reseller Program, HP Academy, and others. Between creating collateral to promote these programs, developing cloud-hosted resources for employees and partners, and improving processes as much as 400% per quarter, I do whatever it takes to grow the business for HP Consumer Exchange. Above all, the org goal is develop and grow Hewlett-Packard's commitment to respond to the consumerization of IT.
- BD Analyst10M
Business Development Analyst
Hewlett-Packard
Consulted and sold to SMB-sector clients. Also performed frequent fraud prevention audits, mitigating loss and increasing revenue capture accordingly. Participated in multiple community events as a brand ambassador for HP, building the company's book of business via face-to-face interactions, as well as convention participation (COMDEX, etc).
- Job: B3 Labs — Head of Builder GTM 🛠️ · 2025-12 – present — I'm leading builder go-to-market strategy for an exciting new platform in the onchain automation & artificial intelligence space! B3OS is remarkably different from other AI/automation platforms you’ve seen - comprehensive onchain data support, deterministic replies, and a whole lot of extra superpowers you’ll just have to see to believe. 👁️🟦👁️ want to peep an early version, prelaunch? www.b3os.org want to chat about using B3OS or adding/integrating your product/service? NPClabs.org/grey - let’s chat!
- Job: Hewlett-Packard — Business Development Analyst · 2012-03 – 2013-01 — Consulted and sold to SMB-sector clients. Also performed frequent fraud prevention audits, mitigating loss and increasing revenue capture accordingly. Participated in multiple community events as a brand ambassador for HP, building the company's book of business via face-to-face interactions, as well as convention participation (COMDEX, etc).
- Job: Hewlett-Packard — Marketing & Communications Program Director · 2011-01 – 2014-12 — Combining previous experience with SMB and channel partners to drive larger partnerships, I provide business development and strategy support to the HP Consumer Exchange, including efforts with Small Business Direct, the HP Direct Reseller Program, HP Academy, and others. Between creating collateral to promote these programs, developing cloud-hosted resources for employees and partners, and improving processes as much as 400% per quarter, I do whatever it takes to grow the business for HP Consumer Exchange. Above all, the org goal is develop and grow Hewlett-Packard's commitment to respond to the consumerization of IT.
- Job: Correlata Solutions Ltd. — VP Marketing Communications · 2013-11 – 2015-03 — As VP of Marketing & Communications for Correlata, I worked with the office of the CMO to manage special initiatives in growth and development, helped Correlata build their brand and excel as a team of industry experts, as well as chart out the US market for expansion. I was personally responsible for a comprehensive rebrand renaming (formerly named iTAnalyzer), and helped the company win industry awards related to technology innovation and marketing.
- Job: Upstack.co — VP of Sales & Strategy · 2018-02 – 2020-04 — At Upstack, I led cross functional teams and defined/executed the playbooks for revenue growth and client acquisition, taking the company from fewer than 30 active clients to over 250, 4-5X-ing the average engagement size, and bringing ARR to over $100MM inside of about two years. During this time, I recruited, hired, and led salespeople, marketers, and BDRs to work under my guidance for client acquistion and outbounding efforts, forming the growth engine of the company. My team was able to generate extraordinary results for our C-suite/founding team, but also build out many cutting-edge projects for clients by leveraging Upstack's network of top 1% developers - this also exposed me to ov…
- Job: Builder.ai — VP of Enterprise Sales & Marketing · 2016-12 – 2018-02 — Builder.ai is the best place to get your dreams built by the smartest, most reliable engineers and artisans in the game. In my role as VP of Enterprise Sales and Marketing, I helped Enterprise innovators harness the power of cutting edge AI to deliver projects in the engineering space - faster than they've ever experienced, and with top quality woven throughout. Managed a joint venture with IDG Enterprise, scaled a funnel to include top global consulting firms, financial services companies, and innovative tech Enterprise leaders, recruited and hired our first Sales Development Executives, and built the foundational framework for Enterprise Sales & Marketing success @ the company.
- Job: The Growth Cult — Owner & Executive Consultant · 2010-06 – present — Formerly known as The Seymour Group, The Growth Cult is a web3 consulting firm that's obsessed with onchain growth & marketing strategy, with a focus on the EVM L2 landscape, working primarily in the Base ecosystem (an Ethereum L2 incubated by Coinbase, Inc., and focused on driving builders/creators to thrive onchain) Since late 2023, we've worked with over 60 teams/projects on everything from launch strategy, tokenomics, growth roadmaps, onchain marketing & content, onchain media, web3 social, and more. Check us out at www.growthcult.xyz or book time with me directly at https://growthcult.xyz/Book-with-Grey/ !
- Job: Toptal — Senior Sales & Marketing Engineer · 2014-12 – 2016-12 — In my role with Toptal, as the fourth sales/marketing focused direct hire, I helped startups, SMBs, and Enterprise clients alike build out high quality development and design projects with a disruptive outsourcing/matching model. Highlights: 1. Individually contributed >$16MM in revenue across segments. 2. Designed and executed internal growth, marketing, and process improvement projects. 3. Opened up partnerships with referral partners and clients alike. 4. Participated in mentorship and guidance of peers and colleagues. 5. Contributed content (copy, structure, imagery) to various marketing efforts. 6. Successfully analyzed areas for cross-company improvement, and presented to a C-level…
- Job: HYPCCCYCL — Member & Brand Ambassador · 2022-01 – 2025-12 — HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.
- School: Stanford University — Stanford-Certified Project Manager, Advanced Project Management
- School: University of Missouri-Columbia — Strategic Communications & Journalism, Journalism
- School: Alpine High School — Diploma, Shortcomings In Modern Public Education
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