Wilfred Borgman

Senior Commercial Product Manager | Proposition Development | Portfolio Strategy | Go-to-Market | Business Transformation

VodafoneZiggoex-VodafoneTex-Telespectrum

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I help organizations translate complex technology into commercial propositions that create real customer value. As a Senior Commercial Product Manager, I bring more than 30 years of experience in telecom and technology, including over 13 years at VodafoneZiggo.

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I specialize in proposition development, portfolio strategy, business case development, go-to-market strategy and stakeholder management, connecting commercial, technical and operational stakeholders to turn strategy into successful execution. Throughout my career, I have led product and portfolio transformations, developed innovative B2B propositions and delivered complex implementation programs. My focus is always the same: creating scalable customer solutions that deliver measurable business value. Selected achievements • Led the B2B 3G shutdown program, enabling a controlled transition for business • Directed the transformation of the B2B Wi-Fi portfolio to the Ruckus One cloud • Designed and launched innovative B2B Indoor Coverage • Standardized and optimized the B2B Wi-Fi • Developed business cases, portfolio strategies and go-to-market plans supporting strategic investment decisions.