Adrian Constantin

GTM B2B Signal

XKY37ex-Concentrixex-LiveRail (acquired by Facebook in 2014)

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Most B2B teams aren’t failing at execution. They’re failing at signal.

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Activity is high. Tools are everywhere. GTM motions are running. But buyers don’t register meaning. They don’t categorize you. They don’t feel pull. That’s a signal architecture problem, not a sales problem. AI-mediated platforms and modern ranking systems now cluster companies by semantic coherence, not isolated tactics. When your signal is weak or incoherent, activity no longer produces recognition, conversations, or momentum. I work with B2B founders and CEOs when execution is no longer the constraint and the market response is disproportionate to effort. My work focuses on: • buyer interpretation systems • market framing • ICP signal collapse • proof architecture • GTM semantic coherence The primary way to start is a Signal Audit: a 90-minute diagnostic that maps where your signal is breaking and what must change for the market to correctly register your company. If you’re running GTM and the market isn’t responding in proportion, you’re likely dealing with signal collapse. → Request a Signal Audit