Faisal A.

GTM MENA - Bringing Ai Software Engineering to the Middle East

Dubai23.2k followers

Cognition

ex-Callsign

ex-Vodafone

With over 15 years of experience in sales and business development, I am a seasoned Director of Emerging Markets at Ping, a leading provider of identity and access management solutions.
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I manage a diverse and complex portfolio with a focus on the Middle East region, where I have a deep understanding of the local business landscape and customer needs. My core competencies include sales leadership, market expertise, solution selling, negotiation and closing, and partner relationship management. I have a proven track record of exceeding targets and achieving Presidents Club recognition multiple times. I am skilled in identifying customer pain points, presenting tailored solutions, and articulating value propositions to address complex business challenges. I also collaborate with marketing, solution architecture, product specialists, and partner teams to support campaigns and drive initiatives to achieve revenue goals. As a passionate and results-oriented professional, I am driven by the mission of delivering innovative and secure identity and access management solutions to customers across various industries and geographies.

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GTM Index

COGNITIONJOB
1. GTM Lead MENA
  3M
KONGJOB
1. GTM Saudi
  7M
CYBERARKJOB
1. Advisor Saudi Sales
  10M
PING IDENTITYJOB
1. VP Middle East
  3Y 6M
CALLSIGNJOB
1. Sales Dir - Middle East
  3M
TWILIOJOB
1. Enterprise Account Executi…
  2Y
SALESFORCEJOB
1. Mid Market Account Executi…
  2Y
VODAFONEJOB
1. Account Mgr - Financial Se…
  2Y 9M
DUJOB
1. Account Mgr
  5Y 11M
ACCENTUREJOB
1. Consultant
  1Y 4M

Job: Callsign — Sales Director - Middle East · 2021-03 – 2021-06 — Hired as the first sales employee for the middle east region. Mapped out a full GTM strategy from scratch. Callsign is an Authentication platform that provides * Behavioural Biometrics * Intelligence Engine * Orchestration Layer Primarily focus on Financial Service markets
Job: Vodafone — Account Manager - Financial Services · 2014-11 – 2017-08 — Global Client Manager for Enterprise accounts across the UK in FS
Job: Ping Identity — VP Middle East · 2021-06 – 2024-12 — Managing the middle east markets. Identity & Access Management. Customer Identity Access Management, CIAM Access Management, SSO , MFA. Building out GTM strategy. Large Enterprise customers Complex environments Creating an ecosystem of partners from SIs to boutique players. Evolving the relationships with big 4 to provide more engagement at C Level within the region.
Job: Cognition — GTM Lead MENA · 2026-05 – present
Job: Twilio Inc. — Enterprise Account Executive - Middle East · 2019-03 – 2021-03 — Proud to be the first employee in the middle east region. Presidents Club 2019 @ 140% Presidents Club 2020 @ 310% Responsible for UAE, Turkey, KSA, Bahrain,Egypt, Kuwait, Bahrain, Lebanon, Jordan, Qatar. -Experienced in delivering high velocity sales without compromising on value to the customer. -Drives localised full sales cycle and methodology from prospecting for net new customers to driving extended cloud adoption for existing customers including SME, SMB, Startups and Enterprise customers -Working in collaboration with marketing, solution architecture, product specialists and partner teams to support campaigns and drive initiatives to achieve revenue targets -Collaborate with extended…
Job: Salesforce — Mid Market Account Executive - Middle East · 2017-03 – 2019-03 — Achievers Club 2018 121% of Quota Achievers Club 2019 136% of Quota Connecting businesses in the middle east to their customers through the power of one platform.I am passionate about helping companies improve their business processes and maximize their efficiency by providing them with the tools to connect with their customers, at any time, from anywhere. C-level executives benefit from our work together. My team and I accelerate revenue growth, reduce operational costs, and drive innovation
Job: Kong Inc. — GTM Saudi · 2025-10 – 2026-05
Job: Accenture — Consultant · 2006-07 – 2007-11
Job: CyberArk — Advisor Saudi Sales · 2024-12 – 2025-10
Job: du — Account Manager · 2007-11 – 2013-10 — A Strategic role to plan and strategise development of core services within du: • Planned and executed roadmap for launch of managed service arm of du; Enable efficient product speficiation and commercialisation for rapid market entry, successful areas worked on include: o Revenue projection, provisioning processes, services implemented, goto market framework, competitor analysis and business development. o Launched a innovated and differentiated critical set of MSS offerings in 5 months. o Services launched included Managed Firewall, UTM, IDS, Vulnerability management, end point security, 2 factor authentication, SIEM correlation, NAC, GRC, Web security, DLP, DDOS, Mobile Security o Comp…
School: Royal Holloway, University of London — Bachelor of Science, Computer Science

Skills

Kong KonnectKong EnterpriseKong AI GatewayStrategic RelationshipsIT LeadershipCustomer RelationsCompetitive LandscapeSales Target ManagementC-Level RelationshipsTerritory PlanningNew Business SalesC-LevelExecutive ReportsBuilding TrustForecastingDeal ClosureStrategic AccountsDirect SalesSales ProcessesCommunication

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Faisal A.

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