Wesleigh Roeca
Agentic AI GTM Specialist at AWS | Wellness Equity Advocate | Yoga Instructor | Iron(wo)man
Amazon Web Services (AWS)
ex-Amazon-- Passionate Leader in AI and Health & Wellness Innovation -- Currently, I serve as a Senior GenAI Specialist for Amazon Q at AWS, where I leverage artificial intelligence to drive innovative solutions for the enterprise.
More
Prior to this, I led Business Development at Lifesum, a nutrition-tracking app designed to simplify healthy eating for everyone. I was also previously on Amazon Alexa's Health and Wellness team where I launched wellness-related experiences for Alexa users globally. -- Board Chair and Advocate -- In my spare time, I serve as Board Chair for Girls on the Run of Los Angeles, an organization dedicated to inspiring girls to be joyful, healthy, and confident through a fun, experience-based curriculum that creatively integrates running. I also have a long-standing commitment to The Art of Yoga Project, providing gender-responsive, trauma-informed, and culturally-responsive yoga and creative arts curriculum to girls in the juvenile justice system. Additionally, I am dedicated to supporting survivors of domestic abuse and have served as Education and Partnerships Manager for Break the Silence Against Domestic Violence, and I recently obtained my Domestic Violence Counselor Certification. -- Wellness Enthusiast and Educator -- I passionately share my love for wellness through workshops for corporate clients and national conferences. As a certified Integrative Health Coach through the Institute of Integrative Nutrition in NYC, I am currently welcoming new clients to help them achieve their health and wellness goals. -- Personal Interests -- I find joy in meaningful conversations, long days spent in nature, cooking delicious and healthy meals for friends and family, hot cups of coffee, and training for triathlons.
GTM Index
- AMAZON WEB SERVICES (AWS)JOB
- Senior Worldwide GTM Speci…1Y 11M
Senior Worldwide GTM Specialist, GenAI
Amazon Web Services (AWS)
- LIFESUMJOB
- Dir of BD and Workplace We…1Y 2M
Director of Business Development and Workplace Wellbeing
Lifesum
Lifesum simplifies healthy eating for consumers and enterprise customers worldwide with its acclaimed nutrition tracking and meal planning app. In my role, I lead external partnership initiatives aimed at boosting user engagement and driving sustainable business revenue. My focus is on leveraging strategic partnerships and innovative initiatives to propel Lifesum’s mission of making healthy living accessible and enjoyable for everyone.
- AMAZONJOB
- Sr. BD Mgr - Alexa Health…11M
Sr. Business Development Manager - Alexa Health and Wellness
Amazon
Position was eliminated with the shutdown of Alexa's Health and Wellness team. Think: "Alexa, help me to meditate." In my role at Amazon Alexa, I led business development for Alexa's wellness-related initiatives leveraging AI and voice technology. I created and managed strategic partnerships between Alexa & health, wellness, and fitness organizations to explore new ways for Alexa to support people in living healthier and happier lives.
- YOGA WORKSJOB
- Yoga Instructor1Y 2M
Yoga Instructor
Yoga Works
"Real yoga for real people." Please look for me as a substitute instructor at YogaWorks' studio on Main Street in Santa Monica, and streaming from your home via YogaWorks at Home! I am also available for private sessions as well as trauma-informed and oncology yoga.
- National Program Mgr3Y 1M
National Program Manager
Yoga Works
As the National Program Manager at YogaWorks, I oversaw workshops, retreats and continuing education programs nationally. I conceptualized and executed 120+ community and international events per quarter and was responsible for ensuring that all programs stayed on brand. I managed a team of 4 regional coordinators and developed a national marketing and sales plan for events.
- WHILJOB
- Dir of Partner and Client…1Y 8M
Director of Partner and Client Success
Whil
Whil is a digital solution for mindfulness trainings built for the enterprise. Through science-based micro-learning sessions, we help employees to increase resilience, reduce stress and lead happier, more fulfilling lives, both in and out of the office. As Whil's Director of Partner and Client Success, I oversee all levels of our integrated partners, from initial integration conversations, to developing cobranded sales enablement materials and marketing strategies, and channel sales. Additionally, I lead a team of customer success managers who serve our 250+ customers spanning 110+ countries.
- Senior Partner Success Mgr7M
Senior Partner Success Manager
Whil
- YOGA TREE SAN FRANCISCOJOB
- Yoga Instructor1Y
Yoga Instructor
Yoga Tree San Francisco
Yoga Tree has 7 studios across the Bay Area. I taught weekly classes at their Hayes Valley location and also led workshops throughout San Francisco.
- ACTIVE INTEREST MEDIAJOB
- National Endemic Advertisi…2Y 2M
National Endemic Advertising Director
Active Interest Media
One of the world's largest enthusiast media companies, Active Interest Media (aimmedia.com) produces leading consumer and trade events, websites, magazines, and films and TV shows that reach 40 million readers, fans, and attendees in 85 countries. As the National Endemic Advertising Director, I led strategic advertising partnerships across Yoga Journal's print, digital and event platforms.
- Endemic & Wellness Sales D…1Y
Endemic & Wellness Sales Director, Yoga Journal
Active Interest Media
- Account Mgr, Yoga Journal…1Y 11M
Account Manager, Yoga Journal & Vegetarian Times
Active Interest Media
- Advertising Sales Represen…1Y 2M
Advertising Sales Representative
Active Interest Media
- TWITTERJOB
- Global Health and Wellness…1Y 4M
Global Health and Wellness Program Manager
Twitter
As Twitter's first headcount for their internal wellness program, I was tasked with developing their program from the ground up for HQ in San Francisco and for all major satellite offices globally.
- Job: Amazon Web Services (AWS) — Senior Worldwide GTM Specialist, GenAI · 2024-11 – present · 1y 9mo
- Job: Lifesum — Director of Business Development and Workplace Wellbeing · 2023-08 – 2024-10 · 1y 2mo — Lifesum simplifies healthy eating for consumers and enterprise customers worldwide with its acclaimed nutrition tracking and meal planning app. In my role, I lead external partnership initiatives aimed at boosting user engagement and driving sustainable business revenue. My focus is on leveraging strategic partnerships and innovative initiatives to propel Lifesum’s mission of making healthy living accessible and enjoyable for everyone.
- Job: Amazon — Sr. Business Development Manager - Alexa Health and Wellness · 2022-03 – 2023-02 · 11 mo — Position was eliminated with the shutdown of Alexa's Health and Wellness team. Think: "Alexa, help me to meditate." In my role at Amazon Alexa, I led business development for Alexa's wellness-related initiatives leveraging AI and voice technology. I created and managed strategic partnerships between Alexa & health, wellness, and fitness organizations to explore new ways for Alexa to support people in living healthier and happier lives.
- Job: Yoga Works — Yoga Instructor · 2021-08 – 2022-10 · 1y 2mo — "Real yoga for real people." Please look for me as a substitute instructor at YogaWorks' studio on Main Street in Santa Monica, and streaming from your home via YogaWorks at Home! I am also available for private sessions as well as trauma-informed and oncology yoga.
- Job: Whil — Director of Partner and Client Success · 2020-01 – 2021-09 · 1y 8mo — Whil is a digital solution for mindfulness trainings built for the enterprise. Through science-based micro-learning sessions, we help employees to increase resilience, reduce stress and lead happier, more fulfilling lives, both in and out of the office. As Whil's Director of Partner and Client Success, I oversee all levels of our integrated partners, from initial integration conversations, to developing cobranded sales enablement materials and marketing strategies, and channel sales. Additionally, I lead a team of customer success managers who serve our 250+ customers spanning 110+ countries.
- Job: Whil — Senior Partner Success Manager · 2019-06 – 2020-01 · 7 mo
- Job: Yoga Tree San Francisco — Yoga Instructor · 2019-09 – 2020-09 · 1y — Yoga Tree has 7 studios across the Bay Area. I taught weekly classes at their Hayes Valley location and also led workshops throughout San Francisco.
- Job: Active Interest Media — National Endemic Advertising Director · 2017-04 – 2019-06 · 2y 2mo — One of the world's largest enthusiast media companies, Active Interest Media (aimmedia.com) produces leading consumer and trade events, websites, magazines, and films and TV shows that reach 40 million readers, fans, and attendees in 85 countries. As the National Endemic Advertising Director, I led strategic advertising partnerships across Yoga Journal's print, digital and event platforms.
- Job: Active Interest Media — Endemic & Wellness Sales Director, Yoga Journal · 2016-04 – 2017-04 · 1y
- Job: Twitter — Global Health and Wellness Program Manager · 2013-09 – 2015-01 · 1y 4mo — As Twitter's first headcount for their internal wellness program, I was tasked with developing their program from the ground up for HQ in San Francisco and for all major satellite offices globally.
- Job: Active Interest Media — Account Manager, Yoga Journal & Vegetarian Times · 2011-10 – 2013-09 · 1y 11mo
- Job: Active Interest Media — Advertising Sales Representative · 2010-08 – 2011-10 · 1y 2mo
- Job: Yoga Works — National Program Manager · 2006-08 – 2009-09 · 3y 1mo — As the National Program Manager at YogaWorks, I oversaw workshops, retreats and continuing education programs nationally. I conceptualized and executed 120+ community and international events per quarter and was responsible for ensuring that all programs stayed on brand. I managed a team of 4 regional coordinators and developed a national marketing and sales plan for events.
- School: University of California, Berkeley — BA, Women and Gender Studies
- School: Institute for Integrative Nutrition — Integrative Health Coach Certification
- School: France Langue: L'Ecole De Francais, Paris — Advanced French Language and Culture
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- Aditya Vikram BhuwaniaCloud and AI Sales Leadership @ Google Cloud| Ex-PM Lead @Amazon(AWS/Alexa) & AMD
Googleex-AMD
- Nicolas OlagueAmazon Connect @ AWS – Head of Worldwide Partner BD & GTM | AWS Bar Raiser Core
ESSEC Business School
ex-Nike - Abhi RamEnterprise AI & Product Executive | $1B+ ARR portfolio | Ex-AWS · Amazon · Cognite · IBM · Intel | GM & VP Product & Engineering | Data · Agentic AI · SaaS · ERP | GTM & Partner Management | SAP & CRM
Loop8x.com
ex-Wolters Kluwer - Rachit UppalTech GTM Lead - Amazon DSP | ex-TwitterAmazon
ex-Nimbuzz Messenger
