Rachit Uppal
Tech GTM Lead - Amazon DSP | ex-Twitter
AmazonCurrently serving as GTM Lead at Amazon Ads for Amazon DSP (Programmatic Advertising), contributing to the development and execution of go-to-market strategies within the tech and ad ecosystem.
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With over 15 years of experience in leadership roles across business development, strategic partnerships, ad sales, agency partnerships, and internet operations, I bring a strategic approach to delivering innovative ad solutions. Skilled in aligning business objectives with product innovation, I aim to create value-driven solutions that resonate with end customers.
GTM Index
- AMAZONJOB
- Amazon DSP Business - Tech…2Y 6M
Amazon DSP Business - Tech GTM Lead
Amazon
- KARGOJOB
- Dir - India1Y 2M
Director - India
Kargo
- Setting up operations for Kargo Global Inc. (a leading SSP headquartered in NYC) in India bringing Art to the Ad tech - Evangelise Kargo’s premium marketplace & proprietary creative formats (integrated with leading DSPs - DV360, TTD, Xandr, ADSP) - Partnering with Premium Publishers, Ecosystem Partners, Brands & Agency Hold Cos to help them leverage Kargo suite of omnichannel advertising solutions (leader in Attention based innovative advertising solutions) - Socialize with Agency Hold Cos; Empanelments and Agency Commercials to drive adoption - Driving business both programmatically and via direct channels, helping publishers generate higher yield and advertisers reach the right audience…
- TWITTERJOB
- Head of Agency Business (I…2Y 7M
Head of Agency Business (India) - Global Business Partnerships
Twitter
Driving the strategy & operations to grow agency business at Twitter in India. Partnering with the BIG 5 Hold Cos. (WPP, Dentsu, IPG, OMG, Publicis) & Indy agencies to grow business through Twitter's marketing solutions. Running pan India programs to Educate agency practitioners about Twitter's suite of products. Responsible for closing win-win commercial deals with Agencies and servicing the clients launching new initiatives in the market thereby scaling revenue across Large Customer Solutions, Reseller partner business and SMB.
- Sr Client Partner - Large…4Y
Sr Client Partner - Large Client Solutions (South Asia)
Twitter
New Business Development. Set up the Govt vertical as Client Partner at Twitter India to create new revenue lines. Developed the strategy to build Govt vertical from 0 to a robust pipeline garnering max share Build relationships with key stakeholders and agencies to embrace Twitter advertising products, and citizen outreach programs in partnership with x-functional teams Promoted to Sr Client Partner. Led business partnerships with a focus on signing Annual Upfront deals with key strategic partners and scale the Govt & Travel vertical to diversify existing business.
- Sr BD Mgr - Platform Partn…1Y 2M
Sr Business Development Manager - Platform Partnerships for FABRIC & MoPub (South Asia)
Twitter
Driving high-value strategic platform partnerships with leading businesses (Media Publishers, News Networks, Telcos, OEMs, Brands) in India & South Asia towards Twitter's entire suite of platform products. - Driving growth for FABRIC (Twitter's Mobile App Development Platform now acquired by Google) with Top Consumer Apps in India and South Asia - Evangelise MoPub, an App focused RTB programmatic exchange (Twitter's Ad Monetisation platform now acquired by AppLovin) - Syndication with leading Media Publishers, News Networks & Govt. agencies - Select Twitter Programs around Customer Service, Music, Sports, Entertainment - Custom solutions for Telcos, OEMs, and leading Brands across industry…
- NIMBUZZ MESSENGERJOB
- Business Strategy & PMM1Y 6M
Business Strategy & Product Marketing
Nimbuzz Messenger
• A consumer advocate profile heading Global Growth, Analytics, Virtual Economy and Customer Support functions respectively • As a Business Analyst to CEO helping create New Opportunities, and Strategic Partnerships for Nimbuzz Platform (200 Mn+ Users) and Holaa! (a Call Management App) • Running analytics factory with BI to generate consumer insights/product performance report for decision makers through direct & indirect customer interactions • Driving inorganic growth adopting various product marketing and user acquisition tools with a smart spend approach
- Global Growth & Analytics2Y 4M
Global Growth & Analytics
Nimbuzz Messenger
• Drove Nimbuzz Product User Growth from 50 Mn to 200 Mn+ Globally in 2.5 years by developing scalable organic customer acquisition strategy thus lowering customer acquisition cost • Setting up the Product Distribution, Product Analytics and Product/Customer Support teams respectively in India post Nimbuzz’s business operation transition from Netherland & Argentina to India • Setting up robust processes and reporting in place to streamline Product Release, Global Distribution (both App store & OEM pre-installs), Product Support, Customer Support & Virtual Economy
- MAXIS COMMUNICATIONS BHDJOB
- Product Mgr (Mobile Intern…2Y
Product Manager (Mobile Internet) - Corporate VAS Marketing at Aircel Ltd (Maxis Group)
Maxis Communications Bhd
• National Head of Operations for Mobile Internet Portal (a WAP Product) portfolio of services for 2.5 G & 3G that include the flagship Pocket Internet Portal, Pocket Apps Store and Pocket Games Store. • Led the growth of WAP Portal Revenues (P&L) disproportionately from 62 mn to 600 mn INR annually in a span of 18 months working in collaboration with 23 circle VAS teams • Project Managed WAP Products (Mobile Data) like Pocket Internet 3G portal, Pocket Apps Store & Pocket Games Store from concept to launch, driving product and go-to-market strategy along with numerous VAS & SI partners • Led a strong team of professionals for managing the WAP portal operations and collaborated with SI part…
- SVKM'S NARSEE MONJEE INSTITUTE OF MANAGEMENT STUDIESJOB
- Graduated2Y 11M
Graduated
SVKM's Narsee Monjee Institute of Management Studies
- Studied Marketing, Strategy, Finance, Information System and HR during MBA - Part Time Experience with Leading Global Brands: • Gallup, Mumbai • HSBC, Mumbai • Castrol, Mumbai • Akzo Nobel, Gurgaon • Max New York Life, Gurgaon
- INFOSYSJOB
- Software Eng2Y 11M
Software Engineer
Infosys
Worked as a Software Engineer in the Core Engineering Group and the Architecture Group at Finacle IBU, a Universal Banking Product by Infosys.
- Job: Nimbuzz Messenger — Business Strategy & Product Marketing · 2014-03 – 2015-09 · 1y 6mo — • A consumer advocate profile heading Global Growth, Analytics, Virtual Economy and Customer Support functions respectively • As a Business Analyst to CEO helping create New Opportunities, and Strategic Partnerships for Nimbuzz Platform (200 Mn+ Users) and Holaa! (a Call Management App) • Running analytics factory with BI to generate consumer insights/product performance report for decision makers through direct & indirect customer interactions • Driving inorganic growth adopting various product marketing and user acquisition tools with a smart spend approach
- Job: Twitter — Sr Client Partner - Large Client Solutions (South Asia) · 2016-12 – 2020-12 · 4y — New Business Development. Set up the Govt vertical as Client Partner at Twitter India to create new revenue lines. Developed the strategy to build Govt vertical from 0 to a robust pipeline garnering max share Build relationships with key stakeholders and agencies to embrace Twitter advertising products, and citizen outreach programs in partnership with x-functional teams Promoted to Sr Client Partner. Led business partnerships with a focus on signing Annual Upfront deals with key strategic partners and scale the Govt & Travel vertical to diversify existing business.
- Job: Twitter — Sr Business Development Manager - Platform Partnerships for FABRIC & MoPub (South Asia) · 2015-09 – 2016-11 · 1y 2mo — Driving high-value strategic platform partnerships with leading businesses (Media Publishers, News Networks, Telcos, OEMs, Brands) in India & South Asia towards Twitter's entire suite of platform products. - Driving growth for FABRIC (Twitter's Mobile App Development Platform now acquired by Google) with Top Consumer Apps in India and South Asia - Evangelise MoPub, an App focused RTB programmatic exchange (Twitter's Ad Monetisation platform now acquired by AppLovin) - Syndication with leading Media Publishers, News Networks & Govt. agencies - Select Twitter Programs around Customer Service, Music, Sports, Entertainment - Custom solutions for Telcos, OEMs, and leading Brands across industry…
- Job: SVKM's Narsee Monjee Institute of Management Studies — Graduated · 2006 – 2008 · 2y — - Studied Marketing, Strategy, Finance, Information System and HR during MBA - Part Time Experience with Leading Global Brands: • Gallup, Mumbai • HSBC, Mumbai • Castrol, Mumbai • Akzo Nobel, Gurgaon • Max New York Life, Gurgaon
- Job: Infosys — Software Engineer · 2004 – 2006 · 2y — Worked as a Software Engineer in the Core Engineering Group and the Architecture Group at Finacle IBU, a Universal Banking Product by Infosys.
- Job: Kargo — Director - India · 2023-02 – 2024-04 · 1y 2mo — - Setting up operations for Kargo Global Inc. (a leading SSP headquartered in NYC) in India bringing Art to the Ad tech - Evangelise Kargo’s premium marketplace & proprietary creative formats (integrated with leading DSPs - DV360, TTD, Xandr, ADSP) - Partnering with Premium Publishers, Ecosystem Partners, Brands & Agency Hold Cos to help them leverage Kargo suite of omnichannel advertising solutions (leader in Attention based innovative advertising solutions) - Socialize with Agency Hold Cos; Empanelments and Agency Commercials to drive adoption - Driving business both programmatically and via direct channels, helping publishers generate higher yield and advertisers reach the right audience…
- Job: Nimbuzz Messenger — Global Growth & Analytics · 2011-11 – 2014-03 · 2y 4mo — • Drove Nimbuzz Product User Growth from 50 Mn to 200 Mn+ Globally in 2.5 years by developing scalable organic customer acquisition strategy thus lowering customer acquisition cost • Setting up the Product Distribution, Product Analytics and Product/Customer Support teams respectively in India post Nimbuzz’s business operation transition from Netherland & Argentina to India • Setting up robust processes and reporting in place to streamline Product Release, Global Distribution (both App store & OEM pre-installs), Product Support, Customer Support & Virtual Economy
- Job: Amazon — Amazon DSP Business - Tech GTM Lead · 2024-04 – present · 2y 4mo
- Job: Maxis Communications Bhd — Product Manager (Mobile Internet) - Corporate VAS Marketing at Aircel Ltd (Maxis Group) · 2009-11 – 2011-11 · 2y — • National Head of Operations for Mobile Internet Portal (a WAP Product) portfolio of services for 2.5 G & 3G that include the flagship Pocket Internet Portal, Pocket Apps Store and Pocket Games Store. • Led the growth of WAP Portal Revenues (P&L) disproportionately from 62 mn to 600 mn INR annually in a span of 18 months working in collaboration with 23 circle VAS teams • Project Managed WAP Products (Mobile Data) like Pocket Internet 3G portal, Pocket Apps Store & Pocket Games Store from concept to launch, driving product and go-to-market strategy along with numerous VAS & SI partners • Led a strong team of professionals for managing the WAP portal operations and collaborated with SI part…
- Job: Twitter — Head of Agency Business (India) - Global Business Partnerships · 2020-05 – 2022-12 · 2y 7mo — Driving the strategy & operations to grow agency business at Twitter in India. Partnering with the BIG 5 Hold Cos. (WPP, Dentsu, IPG, OMG, Publicis) & Indy agencies to grow business through Twitter's marketing solutions. Running pan India programs to Educate agency practitioners about Twitter's suite of products. Responsible for closing win-win commercial deals with Agencies and servicing the clients launching new initiatives in the market thereby scaling revenue across Large Customer Solutions, Reseller partner business and SMB.
- School: The Wharton School — Executive Education, Business Strategy, Value Creation, Customer Centricity
- School: Narsee Monjee Institute of Management Studies — Master of Business Administration (MBA), Strategy, Marketing, Systems, HR
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