Nicolas Olague

Amazon Connect @ AWS – Head of Worldwide Partner BD & GTM | AWS Bar Raiser Core

New York7.4k followers

ESSEC Business School

ex-Nike

ex-Amazon

Enterprise and Go-to-Market leader with 15 years at Amazon delivering results for high-growth B2B technology businesses across France and the US.
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I've held progressive sales, leadership, and GM roles spanning Amazon Marketplace, Alexa, Retail, Amazon Business, and Amazon Shipping — serving Public Sector, Private Sector, and Fortune 500 companies — and I'm now channeling this experience into the cloud and AI space at Amazon Web Services 💡 What I do: I build and scale commercial organizations from the ground up — now bringing my hypergrowth, startup-mindset experience into AWS, leading the newly formed worldwide Partner BD Team within the AI Applied Solutions Team. Laser-focused on Amazon Connect, AWS's AI-powered Enterprise contact center solution ($1B run rate reached last year), my mission is to build a world-class partner strategy across all regions (NAMER, LATAM, APJ, EMEA) — establishing the GTM mechanisms and ecosystem that will define how enterprises adopt AI-driven customer engagement at 🏗️ What I've built • 🤖 Leading the newly formed worldwide Partner BD Team for Amazon Connect within AWS's AI Applied Solutions Team — building a high-impact partner strategy and GTM mechanisms across all regions (NAMER, LATAM, APJ, EMEA) to accelerate the growth of one of AWS's fastest-growing businesses, having already reached a $1B run rate• 🚀 Scaled Amazon Shipping's Enterprise business to a multi-billion dollar segment — 300%+ YoY scope growth, 50% of total US business share — by building the sales team, implementing GTM mechanisms, and winning one of Amazon's most strategic bets • 👥 Led a 55+ person Corporate sales organization within Amazon Business, one of Amazon's fastest-growing businesses ever• 🏢 Grew Amazon Business France from the ground up — first hire to 40+ salespeople, 10+ industry verticals in 3 years • 🎙️ Contributed to the launch of Alexa in France through strategic partner development • 🌐 Grew Amazon Marketplace France from under 5% e-commerce share (2013) to 50%+ market penetration today — from individual contributor to leader of leaders🤝 How I lead: I build cultures where optimism drives performance. Passionate about developing high-performing, inclusive teams with a growth mindset — committed to environments where every voice carries equal weight and 📩 We're hiring — reach out if you're passionate about AI, cloud, and how we are reshaping this world together

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AMAZON WEB SERVICES (AWS)JOB
1. Amazon Web Services (AWS)
  7M
ESSEC BUSINESS SCHOOLJOB
1. External Lecturer & Visiti…
  9Y 9M
AMAZONJOB
1. Amazon Shipping
  1Y 3M
2. Smart Home & Alexa Launch…
  1Y 1M
3. Amazon Marketplace
  4Y 7M
AMAZON BUSINESSJOB
1. Amazon Business
  3Y
2. Amazon Business France Sca…
  2Y 7M
NIKEJOB
1. Early Career – Sales & BD
  5Y 7M

Job: Nike — Early Career – Sales & Business Development · 2007-05 – 2012-12 · 5y 7mo — (Capgemini · Hewlett-Packard · Nike · Loïc Cruard Group) • LCG (Jan – Apr 2013): B2B sales and client outreach • Nike (May 2012 – Dec 2012): Managed procurement processes and a database of 800+ providers; organized two quarterly internal sales seminars for 120 employees • Hewlett-Packard (Jan 2009 – Dec 2010): B2B sales in the education sector covering 300 universities; developed a "Back to School" student offer, managed 4 interns, and built a destocking strategy through distributors that improved margin by +3% • Capgemini (2007): Early-career internship in sales support within a technology and consulting environment
Job: Amazon — Amazon Marketplace – Senior Marketplace Manager · 2013-05 – 2017-12 · 4y 7mo — (Progression: New Account Manager → Key Account Manager → Marketplace Manager → Senior Marketplace Manager) • Transformed the French Marketplace from a nascent channel (sub-5% share) into a dominant revenue engine — a growth trajectory that ultimately reached 50%+ of total Amazon France sales — personally contributing ~30% of French Marketplace business by end of tenure, while leading a team of nearly 20 people as a leader of leaders • Scaled a team from ~20 to 100+ people, architecting a full-scale sales organization spanning Key Account Managers, Sales Managers, and EU project leads • Owned 6–8 Marketplace categories (Home, Kitchen, Major Appliances, Lawn & Garden, Tools, Sports, Automot…
Job: Amazon Web Services (AWS) — Amazon Web Services (AWS) – Head of Worldwide Partner BD & GTM, Amazon Connect · 2026-03 – present · 5 mo — • Appointed to lead the newly formed worldwide Partner BD Team for Amazon Connect within AWS's AI Applied Solutions Team — tasked with building the partner strategy and commercial foundations from the ground up to accelerate one of AWS's fastest-growing businesses ($1B run rate reached in 2025) • Architecting a world-class, globally coordinated partner strategy across all regions (NAMER, LATAM, APJ, EMEA, Public Sector) — designing the GTM mechanisms, partner frameworks, and ecosystem that will define how enterprises adopt AI-driven customer engagement at scale through Amazon Connect • Building and scaling a high-impact Partner BD organization — recruiting, developing, and leading a team of…
Job: Amazon Business — Amazon Business – General Manager: Corporate Sector, P&L Leader · 2021-11 – 2024-11 · 3y — • Scaled the US Corporate Private Sector P&L (Mid-Market and Enterprise) to over $1B, sustaining ~30% YoY growth across 3 consecutive years — consistently above goal — through new logo acquisition, account expansion, and channel partnerships, ranking the Corporate segment in the top 3 of the largest and fastest-growing sectors out of 15 across Amazon Business US • Led 5 sub-verticals (Tech & Services, CPG, Financial Services, Sports/Media/Entertainment, Startups); managed 55+ people • Bar Raiser (1,000+ interviews), BR Mentor, and US BR Core Member • #1 Amazon Business WW US Speaker in 2023 (215K views); represented AB at ProcureCon West, Digital Transformation Week, and more • Key projects…
Job: ESSEC Business School — External Lecturer & Visiting Professor · 2017-01 – present · 9y 7mo
Job: Amazon — Smart Home & Alexa Launch Lead – Senior Vendor Manager · 2018-01 – 2019-02 · 1y 1mo — • Drove the Smart Home category P&L in France to strong results — one of Amazon's fastest-growing hardware segments at the time (+50% YoY, consistently above goal on both growth by +1,000bps and margin by +300bps) — with full ownership of vendor strategy, annual negotiations, and end-to-end category development (selection, profitability, merchandising, and promotions) • Played a pivotal role in the French launch of Alexa, orchestrating cross-functional alignment across Buying, Supply Chain, and Merchandising teams, while managing 5+ top-tier brand partnerships (AVS relationships) to fuel adoption and consumer awareness • Conceived and launched SHAW (Smart Home Awareness Week) in France — a…
Job: Amazon Business — Amazon Business France Scale-Up Leader – Sales Director (FRBELUX) · 2019-03 – 2021-10 · 2y 7mo — (Progression: Head of SMB France → Head of Public Sector & SMB → Private Sector Leader FRBELUX) • Scaled Amazon Business France from a 3-person startup to a ~45-person organization, delivering 10x revenue growth and exceeding goals every year — fueled by new segment launches (SMB, Public Sector, Private Sector), expansion into Belgium and Luxembourg, and a structured go-to-market approach • Progressively owned P&Ls across SMB (€25M–€250M), Public Sector (Education, Non-Profit, Government), and Private Sector (Commercial, Healthcare, Resellers & Startups — $25M–$2.5B) — representing 76% of total Amazon Business France revenue • Bar Raiser (750+ interviews), BR Mentor (4 people), and consist…
Job: Amazon — Amazon Shipping – Head of US Enterprise Business Development & GTM · 2024-11 – 2026-02 · 1y 3mo — • Owner of Enterprise/Fortune 500 P&L for the US Market, leading Tech Business Development across key sub-verticals (Apparel, Beauty, Health & Personal Care, Subscription Boxes) for both Acquisition and Account Management — with a scope that grew 300%+ YoY, ultimately representing 50% of total US business share within a multi-billion dollar addressable market • Built and managed a high-performing team of Senior Tech BDs (L6) and Principal Tech BDs (L7) across the US, driving adoption of Amazon Shipping's logistics solutions among the largest US shippers • Designed and implemented a comprehensive GTM Plan in partnership with internal stakeholders (Operations, Finance, Marketing, Legal) and e…
School: ESSEC Business School — 2010, Bachelor of Business Administration - Marketing, Sales & Finance
School: Audencia — 2012, Master - Sports Management
School: Tecnológico de Monterrey — 2009, Academic exchange (Mexico - 6 months)
School: ESSEC Business School — 2009, European chair of Sports Marketing

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Applications cloudAIPartner SalesEnablementFinanceRecruitmentLean StartupSales leadersSportsMarketing StrategyMarket ResearchTeam ManagementProduct ManagementBusiness-to-Business (BtoB)LeadershipNegotiationFrenchEnglishSpanishBusiness Strategy

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Nicolas Olague

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