Walter Serrao

Empowering every person and every organization on the planet to achieve more.

Villa La Angostura, Neuquén Province, Argentina2.5k followers

Microsoft

ex-Telefónica

ex-DESCA

With over 15 years of experience in the technology and internet industries, I am a futurist who thinks deeply about the emerging digital workforce and workplace, and how to improve our lives through new technologies like AI.
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I have an engineering background and an executive MBA, which enable me to combine technical expertise and business acumen.

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GTM Index

MICROSOFTJOB
1. GTM Mgr for AI Business So…
  1Y 1M
2. Americas GTM Mgr and Progr…
  2Y
3. Modern Work GTM Mgr
  1Y
4. PMM - LATAM
  1Y 4M
TELEFÓNICAJOB
1. Head of Mktg B2B
  1Y 11M
2. Head of Digital Services
  3Y 11M
3. Business Developer Mgr
  7M
4. Business Consultant
  4Y 10M
DESCAJOB
1. Presales System Eng
  1Y 3M
TU DRESDENJOB
1. Teaching Assistant
  5M
TRANSISTEMASJOB
1. Project Analyst
  2Y 3M
COPITEC (CONSEJO PROFESIONAL DE INGENIERÍA DE TELECOMUNICACIONES, ELECTRÓNICA Y COMPUTACIÓN)JOB
1. Internee
  2Y 6M

Job: Microsoft — GTM Manager for AI Business Solutions - Americas · 2025-07 – present
Job: Microsoft — Americas Go-to-Market Manager and Programs Lead · 2023-07 – 2025-07
Job: Microsoft — Modern Work GTM Manager · 2022-07 – 2023-07
Job: Microsoft — Product Marketing Manager - LATAM · 2021-03 – 2022-07 — In this role, I'm accountable for the total Latam revenue, scorecard and market share for Microsoft 365 products. Responsible for developing business management strategy and leading and orchestrating marketing plans across Latam supporting advanced workloads within Modern Work products (focus on Teams as a Platform, Hybrid Meetings and Employee Experience) including all segments and all industries.
Job: Telefónica — Head of Marketing B2B · 2019-03 – 2021-02 — Led a team of 8 Product Managers. Product development, evangelism and go to market planning (Broadband Internet FTTH, ADSL, MPLS). Partner relationship management. Main achievements: Improved the NPS by mapping new features and upgrading broadband speed rates. Reduced Churn from 2,8% to 1,6% YoY by creating a new customer retention strategy bundling Internet with Movistar TV, Amazon Prime and Mobile Phone. Improved inventory turnover by 300% by encouraging sale of old stock and proper forecasting. Increased sales hit rate from 14% to 55% YoY by identifying opportunities of improvement cross company, like reducing business operating cost and redefining pricing criteria. Transformed business…
Job: Telefónica — Head of Digital Services · 2015-03 – 2019-02 — Lead a team of 13 Presale Consultant (Cloud, Collaboration and Workplace, Big Data, IoT and Security). Development of the first Hosted Collaboration Solution in Argentina for 20.000 users (UCaaS, IaaS, SaaS) working with cross-functional teams like Marketing, Operations, Pricing and Sales, as well as other service partners and vendors. Generate savings by orchestrating a Digital Transformation Plan intra company. Revenue grows by over 200% in FY17 and FY18.
Job: Telefónica — Business Developer Manager · 2014-07 – 2015-02 — Improve the sales of VPN MPLS services for Carriers within the LATAM region by 130% YoY. Build up account development plans for the regional customers to improve the SIP Trunk services sales by 150%. Analyze the regional carrier market looking for potential opportunities of growth. Engagement with branches in other countries to solve issues of complex and nonstandard projects.
Job: Telefónica — Business Consultant · 2009-08 – 2014-06 — Lead the creation of solutions and proposals B2B (RFI, RFP) ensuring compliance with customer requirements, highlighting company value proposition, SLA and competitiveness. Storyteller at TIC Forum (C-level). Commercial pushing in order to fulfill sales budget.
Job: DESCA — Presales System Engineer · 2008-04 – 2009-07 — Developed of technical and commercial offers related to Unified Communications: Cisco IP Telephony, Contact Center, Webex, Tandberg Videoconferencing and Telepresence, Nortel, Microsoft and Nokia.
Job: TU Dresden — Teaching Assistant · 2007-10 – 2008-03 — Communications Laboratory, Faculty of Electrical Engineering and Information Technology.
Job: Transistemas — Project Analyst · 2005-03 – 2007-06 — Presales activities related to Cisco Networking.
Job: COPITEC (Consejo Profesional de Ingeniería de Telecomunicaciones, Electrónica y Computación) — Internee · 2002-10 – 2005-04 — Operating under the name COPITEC, it's the national organization that regulates the practice of engineering in Argentina and coordinates the development of national policies, positions and guidelines on behalf of the engineering profession: legal consultant in telecommunications and broadcast rules, microwave systems planner, procedure for getting telecommunications licenses.
School: IAE Business School — Master of Business Administration (MBA)
School: Technische Universität Dresden — Elektrotechnik, Electrical, Electronics and Communications Engineering
School: Universidad Tecnológica Nacional — Engineer's degree, Electrical, Electronics and Communications Engineering

Skills

Evaluación de negociosGestión de programasPlanificación de proyectosBusiness PlanningCreativity and InnovationStrategic ThinkingField EnablementProduct StrategyGo-to-Market StrategyMarketing ManagementMarketing Budget ManagementTelecommunicationsIntercultural AwarenessMicrosoft ExcelArtificial Intelligence (AI)Change ManagementStorytellingSpanishCross-functional Team LeadershipTeam Leadership

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Walter Serrao

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