David E.
Global GTM Executive | Commercial Architecture & Revenue Operations | AI & SaaS Scale-Up
Strategic GTM and Revenue Executive with 20+ years of global experience scaling enterprise SaaS and AI business Expert in building commercial operating models that bridge the gap between centralized planning and regional execution across the
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, EMEA, and Proven track record of driving rapid revenue growth, managing multi-million-dollar P&Ls, and leading complex organizational transformations for venture-backed startups and Fortune 500 tech leaders, including foundational leadership at Microsoft Corporation.
GTM Index
- RETAIL REIMAGINEDJOB
- Co-Founder10Y 7M
Co-Founder | Head of GTM & Partnerships
Retail Reimagined
An enterprise AI and computer vision platform providing real-time behavioral analytics and conversion insights for global brands and physical-environment operators. Venture Leadership: Founded and scaled a computer-vision-as-a-service platform, leveraging deep enterprise networks to pivot from legacy tech to high-adoption AI models. Commercial Architecture: Established the initial commercialization framework by negotiating paid enterprise pilots and LOIs, securing non-dilutive funding for production-grade R&D. Operational Resilience: Led the end-to-end organizational rebuild post-2021, overseeing the recruitment of a new technical delivery team and the migration of enterprise clients to…
- POWA TECHNOLOGIESJOB
- Country General Mgr2Y 8M
Country General Manager | Go-to-Market & Partnerships
Powa Technologies
A high-growth mobile commerce and digital engagement platform facilitating frictionless transaction processing and brand-to-consumer interaction models. Market Entry Strategy: Orchestrated the Japan market entry as Country GM, owning the full GTM strategy and cross-border stakeholder alignment between regional hubs in London and Hong Kong. Ecosystem Development: Built a national enterprise pipeline from zero to 50+ major accounts by designing scalable partner programs and merchant onboarding playbooks. Global Governance: Managed complex procurement and legal workflows for multinational rollouts, ensuring alignment between localized execution and global corporate standards. Rapid Scale:…
- OMGEO (A DTCC COMPANY)JOB
- Representative Dir4Y 1M
Representative Director | General Manager, Japan
Omgeo (a DTCC company)
Post-trade processing platform and joint venture of Thomson Reuters and DTCC, providing automated trade confirmation, matching, and settlement solutions for banks, brokers, custodians, and asset managers. Recruited to lead the Japan business for the Thomson Reuters and DTCC joint venture, aligning local execution with senior leadership across both parent organizations, including country leadership and global executive sponsors. Led Japan operations with full P&L ownership, transforming a cross-border–only post-trade business into a domestic-driven model in a highly regulated market. Scaled regional revenue from $3.5M to over $60M by establishing local credibility, reshaping the commercia…
- NUANCE COMMUNICATIONSJOB
- General Mgr1Y 11M
General Manager | Strategic Partnerships & OEM
Nuance Communications
Global speech recognition and language technology platform formed through multiple acquisitions, serving enterprise and OEM customers worldwide with significant international revenue operations. Led Japan operations through a period of rapid consolidation, integrating six+ acquisitions into a unified operating model while managing restructuring, leadership transitions, and strict compliance with Japan’s labor and employment regulations. Operated within a dual-headquarters governance structure, reporting into senior leadership in Belgium and the United States, while maintaining full P&L responsibility and alignment across differing regional priorities. Rebuilt the commercial and distribut…
- MICROSOFTJOB
- Regional Dir of Sales & Mk…4Y 8M
Regional Director of Sales & Marketing, Asia Pacific
Microsoft
Led enterprise growth across Asia Pacific by driving adoption of Microsoft Server and Tools platforms across finance, telecom, and government sectors. Built C-level partnerships positioning Microsoft as a mission-critical provider, contributing to regional revenue growth from $2.3B to $3.6B. Championed the shift from desktop licensing to enterprise solutions, accelerating multi-year agreements and laying groundwork for cloud-readiness across key markets.
- Senior Product Mgr, Window…3Y 3M
Senior Product Manager, Windows Platform
Microsoft
Owned Japan market strategy for the Windows product family (Windows 95, 98, NT), ensuring regional alignment with global roadmaps and OEM requirements. Partnered with Sony, Toshiba, Hitachi, NEC, and Panasonic to define feature roadmaps and localization priorities influencing $1.5B–$2B in global licensing revenue. Evaluated feature investments against projected licensing returns, aligning engineering priorities with commercial outcomes.
- Escalation Eng, Windows Pl…1Y 4M
Escalation Engineer, Windows Platform
Microsoft
Resolved high-priority operating system issues for major OEM partners, developing deep expertise across Windows 9x and NT platforms. Created cross-functional documentation and resolution workflows later adopted by regional support and product teams.
- Job: Retail Reimagined — Co-Founder | Head of GTM & Partnerships (Head of GTM Engineering) · 2016-03 – present · 10y 5mo — An enterprise AI and computer vision platform providing real-time behavioral analytics and conversion insights for global brands and physical-environment operators. Venture Leadership: Founded and scaled a computer-vision-as-a-service platform, leveraging deep enterprise networks to pivot from legacy tech to high-adoption AI models. Commercial Architecture: Established the initial commercialization framework by negotiating paid enterprise pilots and LOIs, securing non-dilutive funding for production-grade R&D. Operational Resilience: Led the end-to-end organizational rebuild post-2021, overseeing the recruitment of a new technical delivery team and the migration of enterprise clients to…
- Job: Powa Technologies — Country General Manager | Go-to-Market & Partnerships · 2013-06 – 2016-02 · 2y 8mo — A high-growth mobile commerce and digital engagement platform facilitating frictionless transaction processing and brand-to-consumer interaction models. Market Entry Strategy: Orchestrated the Japan market entry as Country GM, owning the full GTM strategy and cross-border stakeholder alignment between regional hubs in London and Hong Kong. Ecosystem Development: Built a national enterprise pipeline from zero to 50+ major accounts by designing scalable partner programs and merchant onboarding playbooks. Global Governance: Managed complex procurement and legal workflows for multinational rollouts, ensuring alignment between localized execution and global corporate standards. Rapid Scale:…
- Job: Omgeo (a DTCC company) — Representative Director | General Manager, Japan · 2006-05 – 2010-06 · 4y 1mo — Post-trade processing platform and joint venture of Thomson Reuters and DTCC, providing automated trade confirmation, matching, and settlement solutions for banks, brokers, custodians, and asset managers. Recruited to lead the Japan business for the Thomson Reuters and DTCC joint venture, aligning local execution with senior leadership across both parent organizations, including country leadership and global executive sponsors. Led Japan operations with full P&L ownership, transforming a cross-border–only post-trade business into a domestic-driven model in a highly regulated market. Scaled regional revenue from $3.5M to over $60M by establishing local credibility, reshaping the commercia…
- Job: Nuance Communications — General Manager | Strategic Partnerships & OEM · 2004-05 – 2006-04 · 1y 11mo — Global speech recognition and language technology platform formed through multiple acquisitions, serving enterprise and OEM customers worldwide with significant international revenue operations. Led Japan operations through a period of rapid consolidation, integrating six+ acquisitions into a unified operating model while managing restructuring, leadership transitions, and strict compliance with Japan’s labor and employment regulations. Operated within a dual-headquarters governance structure, reporting into senior leadership in Belgium and the United States, while maintaining full P&L responsibility and alignment across differing regional priorities. Rebuilt the commercial and distribut…
- Job: Microsoft — Regional Director of Sales & Marketing, Asia Pacific · 1999-04 – 2003-12 · 4y 8mo — Led enterprise growth across Asia Pacific by driving adoption of Microsoft Server and Tools platforms across finance, telecom, and government sectors. Built C-level partnerships positioning Microsoft as a mission-critical provider, contributing to regional revenue growth from $2.3B to $3.6B. Championed the shift from desktop licensing to enterprise solutions, accelerating multi-year agreements and laying groundwork for cloud-readiness across key markets.
- Job: Microsoft — Senior Product Manager, Windows Platform · 1995-12 – 1999-03 · 3y 3mo — Owned Japan market strategy for the Windows product family (Windows 95, 98, NT), ensuring regional alignment with global roadmaps and OEM requirements. Partnered with Sony, Toshiba, Hitachi, NEC, and Panasonic to define feature roadmaps and localization priorities influencing $1.5B–$2B in global licensing revenue. Evaluated feature investments against projected licensing returns, aligning engineering priorities with commercial outcomes.
- Job: Microsoft — Escalation Engineer, Windows Platform · 1994-07 – 1995-11 · 1y 4mo — Resolved high-priority operating system issues for major OEM partners, developing deep expertise across Windows 9x and NT platforms. Created cross-functional documentation and resolution workflows later adopted by regional support and product teams.
- School: St.Edward's University — The Bachelor of Business Administration, International Business
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