Viren Patel

Global Financial Services GTM Lead @ Workday

Workdayex-Procter & GambleMex-Mokum Change Management

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I am an Industry Go-To-Market (GTM) Strategy Advisor with a strong track record of enabling finance and enterprise transformation through technology.

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My focus is Financial Services—where I bring a unique blend of industry insight, consulting acumen, and delivery experience to drive impactful With a foundation as a qualified accountant and deep expertise in ERP, EPM, and analytics, I help organisations align their finance and operational strategies with modern, cloud-first technologies. I’ve worked across a range of sectors, but my passion and domain strength lie in financial services—where regulatory pressure, rising customer expectations, and legacy tech make transformation both urgent and Over my career, I’ve held leadership roles across go-to-market strategy, consulting delivery, programme management, and solution architecture. This breadth allows me to bridge the gap between business strategy, technology potential, and execution on the I’m also experienced in building and scaling partner ecosystems to accelerate customer success and drive market Whether engaging with executive stakeholders, shaping market strategy, or enabling delivery, I focus on driving meaningful outcomes, fostering strategic alignment, and building long-term If you're wondering "why the elephant?" in my profile background - it's a symbol of strength, wisdom and leadership.