Bastian Schütz
Meta | Commercial Strategy & GTM | Applied AI & Spatial Computing | Strategic Partnerships | Keynote Speaker | Founder
German enterprise GTM operator who translates frontier technology into commercial reality for DACH enterprise & deploys scalable consumer applications across Central Europe. Cloud, Connectivity, Spatial Computing, AI.
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I've spent a decade taking new technology categories from interesting to commercially real. At Meta: Leading Commercial Strategy & GTM across enterprise and consumer verticals. Built the Travel & Aviation vertical from 0→1 (multimillion-dollar pipeline); shipped enterprise-grade Managed Horizon Service features with Lufthansa as launch reference; closed multi-year licensing with partner C-suites; complex deal architecture, partner strategy & vertical expansion taking frontier solutions from pilots to scalable deployments. Earlier built Central Europe's developer ecosystem on Quest SDK from zero, supporting hundreds of developers and launching enterprise integrations with PUMA, CUPRA & Lufthansa. Before Meta: Owned the Deutsche Telekom & SAP global alliance (multimillion-dollar revenue portfolio); helped drive Deutschland Cloud adoption, a German-region cloud product co-built with SAP for EU data residency in 2018. The procurement mechanics that drove sovereign cloud then drive sovereign AI in DACH now. The pattern I've built: German enterprises as first-of-kind launch references for emerging tech — Lufthansa (XR Inflight), CUPRA (virtual show garage), Engelbert Strauss (craftsmanship workflows), PUMA (first lifestyle brand on Meta Horizon). Germany is the launch lab; EMEA mirrors. Operating background spans regulated industries (aviation, mobility, manufacturing) and consumer-facing markets at platform scale; awarded for product and ecosystem building excellence. Founder before Meta: Quemey GmbH, in-flight data analytics platform; investor-funded; pilots with Virgin Atlantic, Deutsche Telekom & GfK research.
GTM Index
- METAJOB
- Commercial Strategy & GTM…1Y 9M
Commercial Strategy & GTM Lead - Enterprise & Consumer Verticals
Meta
Headed Aviation Vertical at Meta Reality Labs. Identified, designed, and built Meta's Travel & Aviation vertical from 0→1, defining the market opportunity, commercial model, and GTM framework, assembling and leading a 30-person cross-functional team across Product, Engineering, Legal, Policy, and Sales to execute end-to-end. Commercial Strategy & GTM: - Developed industry-specific go-to-market frameworks, value propositions, and sales playbooks adopted globally across Meta's XFN organisation - Built bottom-up financial models incorporating unit economics, ROI projections, market sizing, revenue forecasting, user growth impact, and application performance analysis to drive investment decisi…
- Global Lead, Strategic Con…3Y 4M
Global Lead, Strategic Content Deals & GTM — Immersive Consumer Applications
Meta
Global lead for strategic deals and go-to-market across enterprise and consumer verticals — owning complex commercial deal architecture, partner strategy, and vertical expansion across aviation, entertainment, and mobility sectors. - Led complex B2B/B2B2C commercial deals with global enterprise partners, aligning product, legal, and marketing stakeholders across aviation, retail, and mobility verticals - Designed and executed go-to-market strategies for new platform capabilities, including launch strategy, positioning, and partner enablement - Drove platform adoption by activating ecosystem partners (airlines, brands, studios) and proving clear revenue and engagement outcomes
- Regional Lead, Metaverse &…11M
Regional Lead, Metaverse & Developer Ecosystem Partnerships (Central Europe)
Meta
Led developer and enterprise partnerships across Central Europe for Meta's immersive platforms — building and scaling the regional ecosystem of brands, developers, and studios. - Built and managed strategic partnerships with brands and studios to launch immersive experiences, avatars, and digital goods for millions of users. - Grew the developer and creator ecosystem in Central Europe, enabling third parties to build for Horizon, avatars, and immersive and spatial computing use cases. - Drove go-to-market initiatives for new Metaverse features, coordinating with Product, Marketing, and Sales to deliver measurable impact for partners.
- Strategic Platform & Produ…2Y 5M
Strategic Platform & Product Partnerships (Messaging, Identity & Immersive)
Meta
Managed strategic platform partnerships for Meta’s largest global clients across Business Messaging (Facebook/Instagram/WhatsApp), Identity, and early VR/AR solutions, focusing on API integrations, GTM, and compliance. - Owned strategic relationships and product partnerships with top global enterprises, focusing on API-based integrations (messaging, login, commerce, VR/AR). - Led cross-functional GTM initiatives for new platform capabilities, coordinating Sales, Product, Marketing, and Legal across verticals (E‑commerce, FinTech, Sports, Fashion). - Ensured regulatory and policy compliance for large-scale integrations, balancing partner growth with platform safety and risk management.
- T-MOBILEJOB
- Strategic Partnerships Lea…2Y 3M
Strategic Partnerships Lead (SAP & Cisco) — IoT, Cloud & Connectivity
T-Mobile
Led Deutsche Telekom’s largest strategic technology alliances with SAP and Cisco (>€500M annual revenue), focusing on IoT, cloud connectivity, and joint go-to-market programs. - Owned end-to-end partnership management & P&L for SAP and Cisco, including commercial targets, joint solutions, and executive alignment. - Led IoT and cloud connectivity partnership programs, integrating SAP and DT cloud platforms to enable connected industry and logistics solutions. - Managed GTM, product, and sales alignment across both organisations, driving revenue growth from existing and new joint offerings.
- Senior Strategy Consultant…2Y 9M
Senior Strategy Consultant, Corporate Transformation & Connectivity
T-Mobile
Consulted for Deutsche Telekom’s top management on growth, innovation, and transformation topics, including Big Data/AI, connectivity infrastructure, and new business models (e.g., European Aviation Network). - Designed business and operating models for new digital and connectivity initiatives, including Big Data/AI units and IoT/Network offerings. - Supported the setup of European Aviation Network (EAN), helping define the strategy for in-flight high-speed connectivity across Europe. - Advised C‑level leaders on transformation programs, restructuring, and growth bets in telecom and connectivity.
- QUEMEYJOB
- Founder2Y 6M
Founder
Quemey GmbH
- Managing Director of ‘Quemey’, the first market research & data analytic platform on airplanes - Successfully conducted several pilots with UK-based airline Virgin Atlantic in-fligth - Partnering with companies such as Deutsche Telekom, GfK & Virgin Atlantic on joint pilots - Raised fundings by external investors
- KPMG AUSTRALIAJOB
- Business Consultant5M
Business Consultant
KPMG Australia
- DELOITTEJOB
- Business Consultant5M
Business Consultant
Deloitte
Fastrack Initiative Business Competition
- PWC DEUTSCHLANDJOB
- Financial Analyst8M
Financial Analyst
PwC Deutschland
Topic of bachelor thesis: Hedge Accounting and Hedging of financial risks
- LBBW GERMAN CENTRE FOR INDUSTRY AND TRADE MEXICOJOB
- BD Mgr5M
Business Development Manager
LBBW German Centre for Industry and Trade Mexico
- Job: Meta — Global Lead, Strategic Content Deals & GTM — Immersive Consumer Applications · 2023-06 – present · 3y 2mo — Global lead for strategic deals and go-to-market across enterprise and consumer verticals — owning complex commercial deal architecture, partner strategy, and vertical expansion across aviation, entertainment, and mobility sectors. - Led complex B2B/B2B2C commercial deals with global enterprise partners, aligning product, legal, and marketing stakeholders across aviation, retail, and mobility verticals - Designed and executed go-to-market strategies for new platform capabilities, including launch strategy, positioning, and partner enablement - Drove platform adoption by activating ecosystem partners (airlines, brands, studios) and proving clear revenue and engagement outcomes
- Job: Quemey GmbH — Founder · 2017-01 – 2019-07 · 2y 6mo — - Managing Director of ‘Quemey’, the first market research & data analytic platform on airplanes - Successfully conducted several pilots with UK-based airline Virgin Atlantic in-fligth - Partnering with companies such as Deutsche Telekom, GfK & Virgin Atlantic on joint pilots - Raised fundings by external investors
- Job: Meta — Commercial Strategy & GTM Lead - Enterprise & Consumer Verticals · 2025-01 – present · 1y 7mo — Headed Aviation Vertical at Meta Reality Labs. Identified, designed, and built Meta's Travel & Aviation vertical from 0→1, defining the market opportunity, commercial model, and GTM framework, assembling and leading a 30-person cross-functional team across Product, Engineering, Legal, Policy, and Sales to execute end-to-end. Commercial Strategy & GTM: - Developed industry-specific go-to-market frameworks, value propositions, and sales playbooks adopted globally across Meta's XFN organisation - Built bottom-up financial models incorporating unit economics, ROI projections, market sizing, revenue forecasting, user growth impact, and application performance analysis to drive investment decisi…
- Job: LBBW German Centre for Industry and Trade Mexico — Business Development Manager · 2009-07 – 2009-12 · 5 mo
- Job: T-Mobile — Senior Strategy Consultant, Corporate Transformation & Connectivity · 2015-02 – 2017-11 · 2y 9mo — Consulted for Deutsche Telekom’s top management on growth, innovation, and transformation topics, including Big Data/AI, connectivity infrastructure, and new business models (e.g., European Aviation Network). - Designed business and operating models for new digital and connectivity initiatives, including Big Data/AI units and IoT/Network offerings. - Supported the setup of European Aviation Network (EAN), helping define the strategy for in-flight high-speed connectivity across Europe. - Advised C‑level leaders on transformation programs, restructuring, and growth bets in telecom and connectivity.
- Job: PwC Deutschland — Financial Analyst · 2011-02 – 2011-10 · 8 mo — Topic of bachelor thesis: Hedge Accounting and Hedging of financial risks
- Job: Meta — Strategic Platform & Product Partnerships (Messaging, Identity & Immersive) · 2020-02 – 2022-07 · 2y 5mo — Managed strategic platform partnerships for Meta’s largest global clients across Business Messaging (Facebook/Instagram/WhatsApp), Identity, and early VR/AR solutions, focusing on API integrations, GTM, and compliance. - Owned strategic relationships and product partnerships with top global enterprises, focusing on API-based integrations (messaging, login, commerce, VR/AR). - Led cross-functional GTM initiatives for new platform capabilities, coordinating Sales, Product, Marketing, and Legal across verticals (E‑commerce, FinTech, Sports, Fashion). - Ensured regulatory and policy compliance for large-scale integrations, balancing partner growth with platform safety and risk management.
- Job: Deloitte — Business Consultant · 2013-02 – 2013-07 · 5 mo — Fastrack Initiative Business Competition
- Job: Meta — Regional Lead, Metaverse & Developer Ecosystem Partnerships (Central Europe) · 2022-07 – 2023-06 · 11 mo — Led developer and enterprise partnerships across Central Europe for Meta's immersive platforms — building and scaling the regional ecosystem of brands, developers, and studios. - Built and managed strategic partnerships with brands and studios to launch immersive experiences, avatars, and digital goods for millions of users. - Grew the developer and creator ecosystem in Central Europe, enabling third parties to build for Horizon, avatars, and immersive and spatial computing use cases. - Drove go-to-market initiatives for new Metaverse features, coordinating with Product, Marketing, and Sales to deliver measurable impact for partners.
- Job: KPMG Australia — Business Consultant · 2014-02 – 2014-07 · 5 mo
- Job: T-Mobile — Strategic Partnerships Lead (SAP & Cisco) — IoT, Cloud & Connectivity · 2017-10 – 2020-01 · 2y 3mo — Led Deutsche Telekom’s largest strategic technology alliances with SAP and Cisco (>€500M annual revenue), focusing on IoT, cloud connectivity, and joint go-to-market programs. - Owned end-to-end partnership management & P&L for SAP and Cisco, including commercial targets, joint solutions, and executive alignment. - Led IoT and cloud connectivity partnership programs, integrating SAP and DT cloud platforms to enable connected industry and logistics solutions. - Managed GTM, product, and sales alignment across both organisations, driving revenue growth from existing and new joint offerings.
- School: The Hong Kong University of Science and Technology — Master of Science (M.Sc.), Master of Management (CEMS)
- School: The University of Sydney Business School — Master of Science (M.Sc.), Master of Management CEMS
- School: CEMS - The Global Alliance in Management Education — Master of Science - MS, Business Administration and Management, General
- School: University of Southern Queensland — Bachelor of Business Administration (B.B.A.), Business Management, Finance
- School: Fachhochschule Dortmund — Bachelor of Arts (BA), International Business, Business Administration - 8 Semester (Double Degree)
- School: United University of New Zealand — Bachelor of Business Administration (B.B.A.), Business Administration, Management and Operations
Skills
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