Anna Farberov

Most enterprise pilots die in year one. I help enterprises stop killing good technology and help startups survive it | Physical AI · Supply Chain · GTM

Region Vii Area Agency On Agingex-Procter & Gambleex-PepsiCo

“

For 20 years, I sat on the enterprise side of the I was the person startups were trying to sell to.

More

I decided which technologies got a pilot, which ones scaled globally, and which ones never made it past a PowerPoint despite being brilliant. I've seen great technology die because of the wrong buyer, the wrong timing, the wrong framing, or simply because nobody inside the organization was willing to fight for That experience, first at P&G across operations, finance and commercial, then building PepsiCo Labs from the ground up, gave me something most advisors don't have: I know exactly why enterprise innovation fails, and I know the specific conditions that make it In the last decade, I've helped deploy digital twins for global operations, built a network of autonomous vehicles, scaled physical AI across manufacturing and logistics, and delivered tens of millions in measurable value. Not in a lab. In a 340,000-person organization where nothing moves fast and everything requires After two decades on the enterprise side, I'm now bringing that perspective to founders and investors who need it I work with founders and investors in deep tech, physical AI, and supply chain, helping them understand how enterprise actually buys, adopts, and scales technology. I help shape products before they hit the market, sharpen GTM strategy before it hits a wall, and make sure the right value reaches the right buyer in language they actually If you're building something that needs to win inside a large organization, let's talk.