Vidhi Desai

Business Development, Cloud Migration & Modernization | Microsoft Workloads on AWS

Rotary Club of Bangaloreex-IBMJex-Jewish Family & Children's Services

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Passionate, experienced portfolio marketing professional with over fourteen years of experience in product marketing, sales, business development and product management in enterprise software and SaaS.

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Developed marketing strategies and launched products with comprehensive go-to-market plans for product portfolios up-to $300M. Leveraging my strength in story-telling and deep understanding of buyers, developed messaging that resonates with clients and demonstrates market leadership. Based on a well-defined content strategy, developed engaging and compelling content and offers. Designed campaigns and marketing programs to drive demand and help clients progress through the buyer’s journey. Strong experience in working closely with sales: developed tactics to build and progress pipeline, developing sales enablement material (Quick reference guides, sales plays, playbooks, battlecards etc. and enabling them to progress and win deals. Specialties & Skills: • Enterprise B2B and SaaS (Hybrid Cloud, Containers/Kubernetes, Application Modernization, Security, IT Service Management, Analytics, Cognitive, Middleware, System z) • Product Marketing, Marketing Strategy, Competitive Analysis, GTM strategy and execution Driving joint GTM strategies with cloud partners (AWS, Azure, Google Cloud, IBM Cloud) • Storytelling, Understanding buyer personas, Messaging that resonates with clients • Marketing campaigns/programs, metrics and measurement • Sales, sales enablement, pipeline management - Program Management • Writing and presentation skills