Vicky Petel
Product GTM Ops Lead at AppsFlyer
I've spent 10+ years at the intersection of product, business, and growth — turning complex strategies into programs that actually move the needle.
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At AppsFlyer, I own the full GTM lifecycle: from the first conversation about a product idea, through pricing, positioning, and launch, to post-launch business performance. I've influenced $40M+ in pipeline and built the kind of cross-functional alignment that most companies just put on slides. I thrive when things are messy. I'm the person who walks into ambiguity and walks out with a plan — one that product, sales, and customers can all get behind. I build the bridge as I walk on it.
GTM Index
- APPSFLYERJOB
- Product GTM Ops Lead0M
Product GTM Ops Lead
AppsFlyer
- GTM Mgr1Y 9M
GTM Manager
AppsFlyer
Functioning at director level, owning the full GTM lifecycle across product, pricing, launch, and business performance • Influenced $40M+ pipeline through GTM programs, customer enablement, and vertical playbooks across gaming and app ecosystems. • Lead global GTM strategy across multiple products, shaping how top-tier gaming and app companies optimize creative performance and measure ROI. • Own the full commercial lifecycle — from pricing and positioning to launch, sales enablement, and post-launch business performance. • Build industry playbooks and customer training programs adopted across global sales and CS teams.
- Senior Product Specialist6Y 5M
Senior Product Specialist
AppsFlyer
Created the first connection and bridge between the product and 'the world', setting the grounds for creating a framework for product launches and GTM strategies
- JOHNSON CONTROLSJOB
- Innovation Business Projec…2Y 5M
Innovation Business Project Manager
Johnson Controls
• Built cross-company projects validating emerging technologies across R&D and customer- facing units. • Scouted, evaluated, and integrated 50+ startups into strategic innovation initiatives. • Developed KPIs, measurement frameworks, and market analyses to guide multi-million- dollar investments.
- TRAVELERSBOXJOB
- Strategy & Mktg Mgr2Y 1M
Strategy & Marketing Manager
TravelersBox
Creating the brand’s first market positioning and marketing communication strategy – leading the brand awareness from zero to a very high level with a wide connection with journalists and influencers. Managing the brand’s global marketing strategy; creating localized marketing efforts for each target market, and initiating different growth hack efforts.
- ECALIPTOOS - NEW MEDIA MARKETINGJOB
- Account Supervisor and Pro…2Y 8M
Account Supervisor and Project Manager
Ecaliptoos - New Media Marketing LTD
Head of strategic accounts - Leading the advertising brand strategy of big brands while facing revenue target settings and managing a staff of account managers
- BLINKITJOB
- Project Mgr2Y 4M
Project Manager
Blinkit
Managed and developed projects and campaigns for big brands as a cross company role.
- POLLS BOUTIQUEJOB
- Web Mktg5M
Web Marketing
Polls Boutique
- VERIFONEJOB
- Technical Support10M
Technical Support
VeriFone
Tech support for the company's customers base
- ORBOTECHJOB
- System & Support9M
System & Support
Orbotech
- BASMACHJOB
- Network Administrator2Y 11M
Network Administrator
Basmach
- Job: AppsFlyer — Product GTM Ops Lead · 2026-08 – present
- Job: AppsFlyer — GTM Manager · 2024-11 – present — Functioning at director level, owning the full GTM lifecycle across product, pricing, launch, and business performance • Influenced $40M+ pipeline through GTM programs, customer enablement, and vertical playbooks across gaming and app ecosystems. • Lead global GTM strategy across multiple products, shaping how top-tier gaming and app companies optimize creative performance and measure ROI. • Own the full commercial lifecycle — from pricing and positioning to launch, sales enablement, and post-launch business performance. • Build industry playbooks and customer training programs adopted across global sales and CS teams.
- Job: AppsFlyer — Senior Product Specialist · 2020-03 – present — Created the first connection and bridge between the product and 'the world', setting the grounds for creating a framework for product launches and GTM strategies
- Job: Johnson Controls — Innovation Business Project Manager · 2017-09 – 2020-02 — • Built cross-company projects validating emerging technologies across R&D and customer- facing units. • Scouted, evaluated, and integrated 50+ startups into strategic innovation initiatives. • Developed KPIs, measurement frameworks, and market analyses to guide multi-million- dollar investments.
- Job: TravelersBox — Strategy & Marketing Manager · 2015-04 – 2017-05 — Creating the brand’s first market positioning and marketing communication strategy – leading the brand awareness from zero to a very high level with a wide connection with journalists and influencers. Managing the brand’s global marketing strategy; creating localized marketing efforts for each target market, and initiating different growth hack efforts.
- Job: Ecaliptoos - New Media Marketing LTD — Account Supervisor and Project Manager · 2011-09 – 2014-05 — Head of strategic accounts - Leading the advertising brand strategy of big brands while facing revenue target settings and managing a staff of account managers
- Job: Blinkit — Project Manager · 2009-05 – 2011-09 — Managed and developed projects and campaigns for big brands as a cross company role.
- Job: Polls Boutique — Web Marketing · 2008-10 – 2009-03
- Job: VeriFone — Technical Support · 2007-12 – 2008-10 — Tech support for the company's customers base
- Job: Orbotech — System & Support · 2006-12 – 2007-09
- Job: Basmach — Network Administrator · 2004 – 2006
- School: The Interdisciplinary Center — Bachelor of Business Administration (BBA), Entrepreneurship/Entrepreneurial Studies
Skills
Playbooks
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