Raz Kaplan
AI GTM @ Bright Data | Building something? tell me about it
Creative and data-driven B2B Marketing Leader with 8+ years of experience in Go-To-Market strategy for technical startups. Proven success in product marketing, PR, messaging, RevOps automation, and GenAI tools.
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Strong analytical mindset combined with storytelling skills. Experienced in cross-functional leadership, launching developer tools, building marketing operations platforms, and unlocking growth..
GTM Index
- MOMA - MODERN MARKETINGJOB
- Maintainer1Y 4M
Maintainer
MoMa - Modern Marketing
GTM as Code — fast, iterative, logical, and always on | Continuous Marketing for Modern Dev Teams. gtmascode.dev Helping startups achieve product-market fit through innovative marketing strategies and technical expertise.
- BRIGHT DATAJOB
- AI GTM Lead1Y
AI GTM Lead
Bright Data
Helping AI-first companies unlock the full potential of real-world web data by aligning innovative solutions with business objectives. Contact me for assistance in maximizing your AI initiatives.
- ARIGAJOB
- Head of Mktg5M
Head of Marketing
Ariga
- SQREAMJOB
- Senior Mktg Mgr2Y 11M
Senior Marketing Manager
SQream
- AUDIOBURSTJOB
- Head of Mktg Innovation9M
Head of Marketing Innovation
Audioburst
- PMM1Y 2M
Product Marketing Manager
Audioburst
- HUMANEYESJOB
- Mktg Dir1Y 2M
Marketing Director
HumanEyes
Planning and executing all Online marketing funnel of Various products From Product Marketing to Performance and E commerce. Including email marketing, automation, SEO and CRO. Reviewing web analytics, developed recommendations for campaigns optimization, and implemented these recommendations directly or via global vendor partners.
- Mktg Operations Mgr2Y 8M
Marketing Operations Manager
HumanEyes
- NATIONAL LIBRARY OF ISRAELJOB
- Social Media Strategist9M
Social Media Strategist
National Library of Israel
I was in charge of social media platforms in 3 languages – Hebrew, English and Arabic. The job required me to think outside of the box. In order to reach more relevant audience in low budget, I initiated and managed collaborations with writers, magazines and newspapers. The strategic plan I’ve created is still being used and works great.
- CHANNEL 2 NEWSJOB
- Social media news editor1Y 9M
Social media news editor
Channel 2 News
Editing the Social media platforms of the largest news channel in Israel. Composed a variety of stories for the online edition of channel 2 news about technology, digital culture and more Supervised and guided the rest of the team about handling the social media channels As the Editor, I had to decide which story is worth sharing, considering the balance between interesting and important Initiated innovative projects, finding new ways to tell a news story We were among the first in the world to do social live broadcasting from a media event, the first to create a 360 interactive article magazine and more
- BLINKITJOB
- Account Mgr2Y 2M
Account Manager
Blinkit
By creating positive Buzz and conversation, using innovation and content I helped some of the largest brands in Israel to achieve their goals through Social media. Among my accounts I held YES, Partner, Sandisk and HAARETZ group
- SOD YAROKJOB
- Digital Mktg Mgr6M
Digital Marketing Manager
sod yarok
reaching new clients for a small local flower shop through social media
- Job: sod yarok — Digital Marketing Manager · 2012-04 – 2012-10 — reaching new clients for a small local flower shop through social media
- Job: MoMa - Modern Marketing — Maintainer · 2025-04 – present — GTM as Code — fast, iterative, logical, and always on | Continuous Marketing for Modern Dev Teams. gtmascode.dev Helping startups achieve product-market fit through innovative marketing strategies and technical expertise.
- Job: Channel 2 News — Social media news editor · 2015-01 – 2016-10 — Editing the Social media platforms of the largest news channel in Israel. Composed a variety of stories for the online edition of channel 2 news about technology, digital culture and more Supervised and guided the rest of the team about handling the social media channels As the Editor, I had to decide which story is worth sharing, considering the balance between interesting and important Initiated innovative projects, finding new ways to tell a news story We were among the first in the world to do social live broadcasting from a media event, the first to create a 360 interactive article magazine and more
- Job: Ariga — Head of Marketing · 2024-09 – 2025-02
- Job: Bright Data — AI GTM Lead · 2025-08 – present — Helping AI-first companies unlock the full potential of real-world web data by aligning innovative solutions with business objectives. Contact me for assistance in maximizing your AI initiatives.
- Job: National Library of Israel — Social Media Strategist · 2016-10 – 2017-07 — I was in charge of social media platforms in 3 languages – Hebrew, English and Arabic. The job required me to think outside of the box. In order to reach more relevant audience in low budget, I initiated and managed collaborations with writers, magazines and newspapers. The strategic plan I’ve created is still being used and works great.
- Job: HumanEyes — Marketing Director · 2019-01 – 2020-03 — Planning and executing all Online marketing funnel of Various products From Product Marketing to Performance and E commerce. Including email marketing, automation, SEO and CRO. Reviewing web analytics, developed recommendations for campaigns optimization, and implemented these recommendations directly or via global vendor partners.
- Job: Blinkit — Account Manager · 2012-10 – 2014-12 — By creating positive Buzz and conversation, using innovation and content I helped some of the largest brands in Israel to achieve their goals through Social media. Among my accounts I held YES, Partner, Sandisk and HAARETZ group
- Job: HumanEyes — Marketing Operations Manager · 2017-07 – 2020-03
- Job: Audioburst — Product Marketing Manager · 2020-03 – 2021-05
- Job: SQream — Senior Marketing Manager · 2021-10 – 2024-09
- Job: Audioburst — Head of Marketing Innovation · 2021-01 – 2021-10
- School: The Hebrew University — Bachelor's degree, Business Administration and Management, General
- School: The Hebrew University — Bachelor of Arts (B.A.), Mass Communication/Media Studies
Skills
Playbooks
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