Venkat Nagaswamy
Growth-focused executive | AI & data-driven GTM | B2B GTM strategy | Board advisor | Startup & enterprise leader
RudderStackI build and scale businesses by combining deep technical roots with sharp go-to-market instincts. From McKinsey consulting to leadership positions at large tech firms to founding and selling AI startups — I’ve led at every stage of the growth journey.
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Whether transforming global teams, driving revenue at PE-backed firms, or bringing structure to scale-ups, I thrive at the intersection of strategy, execution, and storytelling. Pioneer in applying AI to B2B Marketing; CMO-level expert in customer acquisition, adoption, and expansion in SMB markets; channel creation for enterprise markets, corporate and business unit strategy creation; market entry strategy; product development/competitive analysis; organizational transformation Specialties: Skilled at corporate and business unit strategy creation; semantic technologies; LSTM/NN; market entry strategy; product development/competitive analysis; acquisition strategy and integration; sales force redesign and channel creation; marketing planning; organizational transformation
GTM Index
- RUDDERSTACKJOB
- COO7M
COO
RudderStack
- SPLASHTOPJOB
- Chief Revenue Officer (CRO)2Y 11M
Chief Revenue Officer (CRO)
Splashtop Inc.
- CHORDIAJOB
- GTM Advisor1Y 3M
GTM Advisor
Chordia
- MITELJOB
- EVP, CMO and acting CSO2Y 11M
EVP, CMO and acting CSO
Mitel
- VIA SERVICESJOB
- Board Member3Y
Board Member
Via Services
- 8X8JOB
- Global VP of Demand Genera…4Y
Global VP of Demand Generation
8x8
Drove overall digital transformation of marketing function to deliver consistent 30% growth rate while reducing costs of customer acquisition by 50%. Responsible for creating pipeline (new and expansion) Created and implemented end-to-end pipeline and conversion metrics to improve visibility, control and ROI Instituted outbound acquisition model through highly targeted, multi-channel ABM programs (35% of pipe) Completely revamped inbound marketing resulting in higher conversion rates and lower acquisition costs. Reimplemented Marketo to drive lead response times to <5 mins. Improved database size and quality by >50% Redesigned website to implement e-commerce, change look and feel, improve S…
- MARIANAJOB
- Co-founder and CEO4Y 6M
Co-founder and CEO
Mariana
I lead this pioneering AI for Marketing technology company from inception, to money raise, to sale. We used Deep Learning to identify, target, and engage B2B customers who are most likely to purchase. Acquired by 8x8
- MIGHTYHIVEJOB
- Consultant11M
Consultant
MightyHive
Consulting with this rapidly growing early stage start up on go-to-market plans
- JUNIPER NETWORKSJOB
- VP, WW Enterprise Mktg and…1Y 11M
VP, WW Enterprise Marketing and Solutions
Juniper Networks
Responsible for conducting sector analytics and strategy, creating global demand generation programs, and developing integrated solutions
- VP, Strategic Alliances2Y 3M
VP, Strategic Alliances
Juniper Networks
Responsible for overall alliances strategy, partner product marketing, partner product management, and partner operations
- Sr. Dir, Corporate Strategy3M
Sr. Director, Corporate Strategy
Juniper Networks
- MCKINSEY & COMPANYJOB
- Associate Principal6Y 7M
Associate Principal
McKinsey & Company
Leadership and Innovation Leader in McKinsey’s Enterprise Hardware, High-tech Consumer, and Services Groups Lead development of firm proprietary knowledge in Succeeding in High-Tech in Downturn, Datacenter of the Future, Consumer High-Tech Behavior, and High-Tech Services Growth Recognized as a leader with high client impact and among the highest team satisfaction on the West Coast Overall Strategy and Business Building Built the digital consumer business for a multi-billion dollar hardware provider targeted to reach $1B in 5 years; efforts included defining overall vision, customer segmentation, product roadmap and specifications, go-to-market plan, and business plan Conducted due-dili…
- Job: RudderStack — COO · 2026 – present
- Job: Chordia — GTM Advisor · 2025 – 2026-04
- Job: Splashtop Inc. — Chief Revenue Officer (CRO) · 2024 – 2026
- Job: Via Services — Board Member · 2021-01 – 2024-01
- Job: Mitel — EVP, CMO and acting CSO · 2022 – 2024
- Job: 8x8 — Global VP of Demand Generation · 2018-04 – 2022-04 — Drove overall digital transformation of marketing function to deliver consistent 30% growth rate while reducing costs of customer acquisition by 50%. Responsible for creating pipeline (new and expansion) Created and implemented end-to-end pipeline and conversion metrics to improve visibility, control and ROI Instituted outbound acquisition model through highly targeted, multi-channel ABM programs (35% of pipe) Completely revamped inbound marketing resulting in higher conversion rates and lower acquisition costs. Reimplemented Marketo to drive lead response times to <5 mins. Improved database size and quality by >50% Redesigned website to implement e-commerce, change look and feel, improve S…
- Job: Mariana — Co-founder and CEO · 2013-09 – 2018-03 — I lead this pioneering AI for Marketing technology company from inception, to money raise, to sale. We used Deep Learning to identify, target, and engage B2B customers who are most likely to purchase. Acquired by 8x8
- Job: MightyHive — Consultant · 2013 – 2013 — Consulting with this rapidly growing early stage start up on go-to-market plans
- Job: Juniper Networks — VP, WW Enterprise Marketing and Solutions · 2011 – 2012 — Responsible for conducting sector analytics and strategy, creating global demand generation programs, and developing integrated solutions
- Job: Juniper Networks — VP, Strategic Alliances · 2009-09 – 2011-12 — Responsible for overall alliances strategy, partner product marketing, partner product management, and partner operations
- Job: Juniper Networks — Sr. Director, Corporate Strategy · 2009-05 – 2009-08
- Job: McKinsey & Company — Associate Principal · 2002-10 – 2009-05 — Leadership and Innovation Leader in McKinsey’s Enterprise Hardware, High-tech Consumer, and Services Groups Lead development of firm proprietary knowledge in Succeeding in High-Tech in Downturn, Datacenter of the Future, Consumer High-Tech Behavior, and High-Tech Services Growth Recognized as a leader with high client impact and among the highest team satisfaction on the West Coast Overall Strategy and Business Building Built the digital consumer business for a multi-billion dollar hardware provider targeted to reach $1B in 5 years; efforts included defining overall vision, customer segmentation, product roadmap and specifications, go-to-market plan, and business plan Conducted due-dili…
- School: Indian Institute of Technology, Madras — B. Tech, Mechanical Engineering
- School: Georgia Institute of Technology — MS, Aerospace Engineering
- School: University of Michigan - Stephen M. Ross School of Business — MBA
- School: Rajaji Vidyashram
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