Tugba Goksel
Global GTM lead at Amazon Web Services
Amazon Web Services (AWS)Innovative marketing professional with proven experience in devising and executing strategic marketing programs. Proven track record of delivering plans on time, within budget and goal.
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Expertise in continuously optimizing campaigns to meet their goals, and reporting on the performance and impact to pipeline. EXPERTISE INCLUDES Partner Marketing | Campaign Management | Lead Generation | Digitization | Collaboration | Marcom/Integrated Marketing | IoT | Field Marketing| Social & Paid Media | Paid Search | Go-to-Market Programs |Buyer Persona Targeting | Strategic Planning
GTM Index
- AMAZON WEB SERVICES (AWS)JOB
- Global GTM Lead6Y 5M
Global GTM Lead
Amazon Web Services (AWS)
- NUTANIXJOB
- Sr. Mktg Mgr, Global Integ…1Y
Sr. Marketing Manager, Global Integrated Campaigns
Nutanix
- MAXIM INTEGRATEDJOB
- Sr. Mgr, Mktg Programs2Y 4M
Sr. Manager, Marketing Programs
Maxim Integrated
• Build customized lead generation campaigns to drive MQLs for the Opportunity Management Team to convert to sales qualified leads (SQLs). The most recent “Heroes of Analog” deminar generated 450 registrants with %54 conversion rate. • Collaborate with the digital marketing team to design nurture flows to further move the MQLs along the design cycle. • Lead the content surge project with the BU partners and marketing organization to develop content for all phases of the customer journey. • Report performance of all campaigns that are in flight to senior marketing management on a weekly basis. Develop and present ideas on how to improve campaign effectiveness. • Manage the media agency to bu…
- CISCOJOB
- Sr. Mktg Mgr, Collaboratio…3Y 3M
Sr. Marketing Manager, Collaboration GTM Planning & Strategy
Cisco
Drove the demand marketing strategy and customer and partner digital journey for the Midmarket and Cloud Collaboration businesses, including Cisco WebEx and Cisco Spark. Played a key role in designing the Go-to-Market plan, the conversation map and the content strategy for the Collaboration buyer for partner and field execution. Used SFDC, Tableau, and Revenue Marketing Dashboard to measure offer and tactic performance.
- Mktg Communications Mgr5Y 11M
Marketing Communications Manager
Cisco
Served as Marcom lead for multiple marketing initiatives and product launches. Developed integrated marketing plans serving a cross-functional role managing web, advertising, event strategy, and brand awareness for product launches. Drove localization efforts of global product launches with country teams; developed messaging for product, solution pages, and third party sites. Tracked metrics; provided analysis, best practices and recommendations. • Broke the enterprise/mid-market registration record with more than 10,000 registrants leading the "Power of NOW” launch. • Increased attendance from 30% to 95% for the 2nd “3D Borderless Challenge” online contest. • Created the pilot program fo…
- CISCO VIA DEL ORO CONSULTINGJOB
- Demand Mktg Mgr3M
Demand Marketing Manager
CISCO via Del Oro Consulting
Launched the first innovative and creative midsize presence on Cisco.com by developing a ground breaking multi-dimensional customer journey. • Generated marketing sourced pipeline by generating inquiries and nurturing contacts. • Drove the demand marketing strategy for the Midmarket segment launch. • Conducted content assessment and gap analysis to identify and repurpose assets and offers from demand generation plays. • Partnered with product marketing leads to develop midsize messaging. • Managed the agency to set the online and social media strategy and execution.
- VMWAREJOB
- Demand Mktg Mgr1Y 1M
Demand Marketing Manager
VMware Inc.
Created marketing strategies and go-to-market plans for Small and Medium Business (SMB) and Commercial divisions. Reported metrics and shared best practices across vertical teams; created strategic recommendations to optimize marketing based on findings. Managed online media strategy and execution including content syndication, offer selection and executive, velocity and nurture programs. Created centralized processes around business reviews, budget tracking, ROI analysis, monthly projections, online media planning and contact acquisition timelines.
- OSRAMJOB
- PMM Specialist5Y 11M
Product Marketing Specialist
OSRAM
• Partnered with the MarCom, Product and Sales teams on collateral development, online advertising, website design, trade show logistics and sales training programs • Partner with third party analyst firms to conduct market research and competitor analysis • Designed Competitor Database in MSAccess to conduct SWOT analysis and key factors of success • Provide technical marketing, pricing and inventory support to customers and sales reps • Contributed to 35+ design wins and a 45% increase in worldwide sales
- Job: Nutanix — Sr. Marketing Manager, Global Integrated Campaigns · 2019-03 – 2020-03
- Job: VMware Inc. — Demand Marketing Manager · 2012 – 2013-02 — Created marketing strategies and go-to-market plans for Small and Medium Business (SMB) and Commercial divisions. Reported metrics and shared best practices across vertical teams; created strategic recommendations to optimize marketing based on findings. Managed online media strategy and execution including content syndication, offer selection and executive, velocity and nurture programs. Created centralized processes around business reviews, budget tracking, ROI analysis, monthly projections, online media planning and contact acquisition timelines.
- Job: OSRAM — Product Marketing Specialist · 2001 – 2006 — • Partnered with the MarCom, Product and Sales teams on collateral development, online advertising, website design, trade show logistics and sales training programs • Partner with third party analyst firms to conduct market research and competitor analysis • Designed Competitor Database in MSAccess to conduct SWOT analysis and key factors of success • Provide technical marketing, pricing and inventory support to customers and sales reps • Contributed to 35+ design wins and a 45% increase in worldwide sales
- Job: Cisco — Marketing Communications Manager · 2006-06 – 2012-05 — Served as Marcom lead for multiple marketing initiatives and product launches. Developed integrated marketing plans serving a cross-functional role managing web, advertising, event strategy, and brand awareness for product launches. Drove localization efforts of global product launches with country teams; developed messaging for product, solution pages, and third party sites. Tracked metrics; provided analysis, best practices and recommendations. • Broke the enterprise/mid-market registration record with more than 10,000 registrants leading the "Power of NOW” launch. • Increased attendance from 30% to 95% for the 2nd “3D Borderless Challenge” online contest. • Created the pilot program fo…
- Job: Amazon Web Services (AWS) — Global GTM Lead · 2020-03 – present
- Job: Maxim Integrated — Sr. Manager, Marketing Programs · 2016-11 – 2019-03 — • Build customized lead generation campaigns to drive MQLs for the Opportunity Management Team to convert to sales qualified leads (SQLs). The most recent “Heroes of Analog” deminar generated 450 registrants with %54 conversion rate. • Collaborate with the digital marketing team to design nurture flows to further move the MQLs along the design cycle. • Lead the content surge project with the BU partners and marketing organization to develop content for all phases of the customer journey. • Report performance of all campaigns that are in flight to senior marketing management on a weekly basis. Develop and present ideas on how to improve campaign effectiveness. • Manage the media agency to bu…
- Job: CISCO via Del Oro Consulting — Demand Marketing Manager · 2013-03 – 2013-06 — Launched the first innovative and creative midsize presence on Cisco.com by developing a ground breaking multi-dimensional customer journey. • Generated marketing sourced pipeline by generating inquiries and nurturing contacts. • Drove the demand marketing strategy for the Midmarket segment launch. • Conducted content assessment and gap analysis to identify and repurpose assets and offers from demand generation plays. • Partnered with product marketing leads to develop midsize messaging. • Managed the agency to set the online and social media strategy and execution.
- Job: Cisco — Sr. Marketing Manager, Collaboration GTM Planning & Strategy · 2013-06 – 2016-09 — Drove the demand marketing strategy and customer and partner digital journey for the Midmarket and Cloud Collaboration businesses, including Cisco WebEx and Cisco Spark. Played a key role in designing the Go-to-Market plan, the conversation map and the content strategy for the Collaboration buyer for partner and field execution. Used SFDC, Tableau, and Revenue Marketing Dashboard to measure offer and tactic performance.
- School: San José State University — MBA, Organization and Management
- School: San José State University — BS, Business - MIS Concentration
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