Tristan Spencer

GTM Engineering @ Sona | Backed by Google’s AI fund to build the next-gen frontline tech stack

Sonaex-UKGSex-Smart Human Logistics

“

I help SaaS companies scale beyond their core market by unlocking growth in new verticals, especially retail, logistics, manufacturing, healthcare, public sector and other operationally complex industries.

More

My mission is to help companies expand smoothly, avoid common pitfalls, and build repeatable, data- and AI-enabled revenue models that work across sectors. What I bring: • 25+ years in HR Technology & SaaS, including senior leadership roles across GTM, sales and commercial strategy. • Deep expertise in vertical expansion, from ICP definition and market sizing, through competitor and vendor analysis, to positioning and launch planning. • AI-enabled GTM execution, helping teams embed intelligent workflows into segmentation, messaging, outreach, and sales productivity. • A pragmatic, revenue-first approach to commercial enablement, ensuring strategy translates into measurable outcomes. I operate as a fractional / advisory consultant through Gardr Consulting Ltd, providing flexible 1–3 day per week engagements. I enjoy partnering with forward-thinking leadership teams ready to grow beyond their current footprint. If you’re exploring vertical expansion, evolving your GTM, or need fresh commercial perspective, feel free to reach out.