Daniel Crabtree

Founder, Fractional | Building structured adoption datasets for technical platforms entering complex markets

FractionalDex-DRC International, Inc.ex-Jesuit High Sacramento

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I help technically strong platforms determine where they actually deploy inside enterprise environments.

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At Fractional, we build structured buyer-response datasets that identify initial use-case leverage, ICP alignment, and entry strategy before companies scale sales teams or commit significant capital. Instead of relying on internal hypotheses, we test messaging, segments, and commercialization pathways directly with target customers and return evidence about what converts inside real organizational decision environments. This work is most useful when: – the product is technically strong but commercially ambiguous – the market is new or shifting – multiple deployment entry points are possible – leadership needs signal before scaling sales or committing capital Our programs generate structured GTM intelligence used to: – identify first production customers – refine positioning around actual deployment pathways – surface unexpected vertical traction – support fundraising narratives – evaluate commercialization strategies for emerging or distressed technologies Previously, I worked in enterprise SaaS platform sales at UKG, leading workforce modernization initiatives across state and municipal agencies and closing multi-year agreements in complex regulated environments involving HR, finance, IT, and executive leadership. Today, Fractional operates as a commercialization intelligence layer for venture studios, AI platforms, and enterprise-scale technical products entering complex markets.