Teemu Raitaluoto

GTM engineer at CRACI and 2x ex-Founder

Helsinki, Uusimaa, Finland14.6k followers

CRACI

ex-Caply.io

ex-Usetrace

Now a serial founder, I've founded 2 SaaS companies - AIContentfy and Markettailor - and made two exits. Open for guesting in marketing and entrepreneurship podcasts 😊 AIContentfy is a SEO-focused content platform that allows users to generate content using AI.
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Markettailor is a no-code B2B SaaS website personalization tool for marketers. I started Markettailor when I saw the opportunity to combine quality company data with websites to enable B2B marketers to create engaging personalized content using a visual editor. At Markettailor, I designed the early software architecture of the product and coded the first functional version before handing it off to people smarter than me. I designed the product UX and UI, and gradually shifted towards product management, recruiting, fundraising, and growth marketing. As a marketer, I planned and executed content marketing and SEO strategy that led to 4M annual Google impressions in 7 months. I also started a video podcast where I interview B2B marketers on customer segmentation, buyer behavior, and personalization. I created the company brand visuals and make sure all content is aligned. I have previously worked with one of Europe's top company data platform (Vainu) as a software developer and at an automated testing startup that had a visual editor (Usetrace). So it might be pretty obvious where the innovation for Markettailor came from. I consider myself a web developer, a product designer, and a growth marketer. I have multiple years of experience crafting products for B2B markets. I'm also a life-long learner who likes challenges and doing new and difficult things. So far I have: ✔️ Started a multiple B2B startups and built several MVPs ✔️ Built multiple websites to 10M+ annual Google impressions in within 6-12 months driving together close to 100k monthly traffic. ✔️ Headed growth in a SaaS startup ✔️ Self-taught full-stack web development (React, NodeJS, Typescript, Python) ✔️ Mentored several startups in and outside accelerators ✔️ Lived in Silicon Valley for a year building MVPs ✔️ Led an international project with 20+ stakeholders related to electric bus technology ✔️ Graduated with 2 Master's degrees (and dropped out from a 3rd one) ✔️ Acquired a growth mindset that allows me to stay humble and realize I still have lots to learn Always open to chat about SEO, marketing, product design, and entrepreneurship over Zoom or coffee.

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GTM Index

CRACIJOB
1. GTM Eng
  9M
AICONTENTFYJOB
1. Board Member
  6M
2. Founder and CEO
  2Y 4M
KIUASJOB
1. Entrepreneur In Residence
  1Y 7M
2. Startup alumni
  2M
MARKETTAILORJOB
1. Founder and CEO
  3Y 7M
AALTO UNIVERSITYSCHOOL
1. Master of Science (M.Sc.)…
  3Y 11M
2. Master of Science (M.Sc.)…
  1Y 11M
3. Bachelor of Science (B.Sc.…
  3Y 11M
VAINUJOB
1. Software Developer
  4M
CAPLY.IOJOB
1. Founder
  11M
STANFORD UNIVERSITYSCHOOL
1. Stanford Continuing Studies
  11M
USETRACEJOB
1. Head of Growth
  5M
UNIVERSITY OF VAASASCHOOL
1. Master of Science (M.Sc.)…
  2Y 11M
VTT AUTOMATIONJOB
1. Project Mgr
  1Y 4M
ABBJOB
1. Application Eng Intern
  1Y 7M

Job: Caply.io — Founder · 2018-01 – 2018-12 · 11 mo — Caply.io makes pricing-related data analysis easy for B2B SaaS software companies by providing domain-specific analysis tools and recommendations. Pricing and packaging is the untapped growth lever for many companies that have previously based their pricing on a gut feeling. The companies that get it right see 2-4x increase in customer lifetime value while attracting more customers and increasing conversion. In the worst case, your current monetization deters customers and drives unwanted customer behavior. ✔️ I conducted early data analysis on customer pricing data ✔️ I led the development of data-oriented features for the SaaS product ✔️ I wireframed and designed UI/UX prototypes base…
Job: Usetrace — Head of Growth · 2017-09 – 2018-02 · 5 mo — Usetrace is a SaaS test automation product for web apps. Codeless testing can shift resources from engineering to non-technical people in your company. During my time at Usetrace, we were growing around 100% y-o-y. My time in the company was fairly short due to a 180 degree company pivot. ✔️ I headed growth and established a culture of experimentation in the company. I defined SaaS growth metrics and KPIs, visualized analytics on a team dashboard, and adopted new A/B testing tools. Shared metrics and experiments were critical to cultivating new culture; growth was adopted as a part of product roadmapping. ✔️ I determined KPIs to measure growth based on how customers used our product in an…
Job: VTT Automation — Project Manager · 2015-04 – 2016-08 · 1y 4mo — The research team I worked in focuses on all the aspects of electric vehicles. I worked as a project manager to carry out commercial and international projects. ✔️ I managed an international project involving 20+ stakeholders to gather requirements for electric vehicle charging. The project included several workshops with European heads of technology to gather the best practices of electric vehicle operation and charging. The purpose of the project was to create a time-critical Product Requirements Document (PRD) that included several use cases, interaction models and domain models that would act as a basis for an upcoming charging standard. ✔️ In another project, I prepared the city of…
Job: Kiuas — Entrepreneur In Residence · 2022-09 – 2024-04 · 1y 7mo — Helping out the next generation of startups as an alumni entrepreneur in residence. I love mentoring others, share learnings, and connect people whenever I can. Contact me for a chat on marketing, UX design, software engineering (frontend and backend), SaaS sales, and growth hacking (I have done all these but there's still so much to learn).
Job: CRACI — GTM Engineer · 2026-01 – present · 7 mo — My role as a GTM Engineer at CRACI is to build the company GTM Operations. I built the company's internal GTM OS that runs as a SaaS tool with agentic elements. The GTM OS includes the planning, creation, and analysis of all the go-to-market operations from inbound to outbound marketing and sales. DM me to chat more about how we run GTM at CRACI. CRACI is a SaaS/PaaS company helping software and hardware companies secure their software supply chain. Attacks on NPM and other package ecosystems are happening more frequently than ever - we want to prevent that from happening. CRACI also helps companies that ship to the EU market to meet the requirements of the CRA regulation. We also help com…
Job: ABB — Application Engineering Intern · 2013-09 – 2015-04 · 1y 7mo — I worked as an Application Engineer in the (Electric) Drives division. ✔️I designed electrical circuits and hardware for industrial electronics products based on customer requirements and oversaw over 15 successful projects from manufacturing to shipping. The devices were industrial frequency converters that control large electric motor systems such as those in cruise ships and oil rigs.
Job: AIContentfy — Board Member · 2025-07 – 2026-01 · 6 mo — Acting as a member of the board for AIContentfy - overseeing transition after a successful exit.
Job: Markettailor — Founder and CEO · 2020-02 – 2023-09 · 3y 7mo — Acquired by a Silicon Valley based company in 2023. Markettailor helps B2B marketers create better website experiences for all customer segments with personalized websites. Personalization boosts conversion rates and engagement, leading to more sales. Customers of our platform can segment visitors based on real website traffic data, create personalized content with a visual editor without any code, and A/B test each personalization. Underneath the simple interface, Markettailor is a data-intensive and complex product that requires high performance and handling large amounts of data. At Markettailor, my responsibilities have included ✅ Setting the product vision and doing customer researc…
Job: Vainu — Software Developer · 2019-09 – 2020-01 · 4 mo — I worked as a software developer at Vainu. My main focus was on the React front-end, but I have also integrated the Python back-end with Salesforce, Dynamics and Hubspot APIs. when Vainu launched their "Vainu for CRM" which is now their main product. I also worked on language localization of the product (ENG, FI, SWE, NO, DK) and creating delightful user animations which generated some word-of-mouth. Vainu.io helps sales teams find the right leads at the right time using vast amounts of data from open sources to create machine learning models that predict who might be buying what and when with the highest probability.
Job: AIContentfy — Founder and CEO · 2023-03 – 2025-07 · 2y 4mo — AIContentfy is a cutting-edge content creation platform revolutionizing the way businesses generate online content. With a commitment to making content creation effortless, AIContentfy empowers users to produce AI-written articles that significantly amplify their organic traffic while optimizing their SEO strategies. Our feature-rich AI content platform is designed to provide world-class SEO results without requiring users to be SEO experts. During my time, I also launched a sub-brand for The Backlink Company. The Backlink Company is dedicated only to link building and becoming the best authority on everything related to backlinks.
Job: Kiuas — Startup alumni · 2020-08 – 2020-10 · 2 mo — Kiuas is the #1 accelerator program for early stage startups in Finland. Our founder team at Markettailor participated in the Fall 2020 batch for 12 weeks.
School: Aalto University — Master of Science (M.Sc.) in Technology, International Design Business Management · 2017 – 2020
School: Stanford University — Stanford Continuing Studies · 2018 – 2018
School: University of Vaasa — Master of Science (M.Sc.) in Economics and Business Administration, Strategic Business Development · 2015 – 2017
School: Aalto University — Master of Science (M.Sc.) in Technology, Electric Drives · 2014 – 2015
School: Aalto University — Bachelor of Science (B.Sc.) in Technology, Electrical and Electronics Engineering · 2011 – 2014

Skills

MakeGTMWorkflow OptimizationStrategic InitiativesP&L ManagementBusiness WorkflowsProduct ManagementContent MarketingDesignPodcastingData AnalyticsTeam ManagementBusinesspythonAmazon Web Services (AWS)MongoDBMarketingTeam LeadershipEntrepreneurshipReact.jsUser Experience (UX)

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Teemu Raitaluoto

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