Tanya Stracuzza
GTM & Product Marketing Leader. I unlock revenue stuck at the narrative and activation layer in multi-product ecosystems. MuleSoft @Salesforce
I think in systems. I diagnose why products lose relevance inside their own distribution channel and fix it through narrative, field activation, and strategic bets that move
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Product Marketing leader scaling GTM strategy across high-growth markets. Currently leading multi-product MuleSoft GTM within Salesforce, driving platform narrative, positioning, segmentation, and sales motions that compress deal cycles and accelerate upsell and cross-sell growth across geographies. At MuleSoft, I built the GTM motion to drive platform attach inside Salesforce's installed base, translating a complex integration product into commercial language for a field that wasn't built to sell Previously built and led the EMEA MuleSoft Automation PMM function from zero, establishing the GTM foundation across multiple markets and scaling cross-functional execution toward a $1B+ My work today sits at the intersection of AI, agentic automation, and integration where complex business problems require commercial strategy as much as positioning. I take growth challenges that sit outside a clean org chart and buld the systems, narrative, and motions to sove them, even when the levers aren't all Background in Big4 consulting and Solution Engineering. MBA, Rotterdam School of Management.
GTM Index
- SALESFORCEJOB
- Global PMM Lead, MuleSoft2Y 7M
Global Product Marketing Lead, MuleSoft
Salesforce
Leading global PMM & GTM system design and execution for MuleSoft within the enterprise AI and CRM platform serving 150,000+ customers globally — defining how the platform is positioned, packaged, and scaled across global markets in the AI era. - Architected platform narrative and GTM strategy that doubled MuleSoft account penetration in under one year, with 35% attach on $1M+ deals. - Built and delivered Dreamforce 2025's #1 MuleSoft session (150% capacity, $5.9M multi-product pipeline engagement), anchoring global field activation strategy. - Designed regional expansion strategy across Middle East, India, and LATAM, targeting $45M in incremental pipeline.
- EMEA PMM, MuleSoft Automat…1Y 9M
EMEA Product Marketing Manager, MuleSoft Automation
Salesforce
Founded and scaled MuleSoft Automation PMM function in EMEA from zero — establishing GTM system foundations across 8 markets and 300+ sellers, including ICP segmentation, positioning architecture, and multi-market launch strategy. - Designed and launched EMEA IT Buyer Campaign across 8 markets, contributing to a $200M+ global marketing pipeline engine. - Represented MuleSoft Automation at Dreamforce, MuleSoft Connect London, and MuleSoft Forum Milano, driving global field adoption.
- Solution Eng, Salesforce1Y 3M
Solution Engineer, Salesforce
Salesforce
Technical-commercial GTM role closing multi-million dollar enterprise deals and building positioning strategy across Salesforce's multi-cloud platform. - Executed multi-cloud deal strategies, including $1.8M+ TCV deal in 2.5 months (4x scope increase). - Coached team on positioning and GTM execution to close $1.5M+ TCV in 6 months. - Led a team of two senior marketers for EMEA strategic initiative, managing exec leaders and senior stakeholders across 150+ participants.
- PRODUCT MARKETING ALLIANCEJOB
- PMA Madrid Founding Chapte…3Y 2M
PMA Madrid Founding Chapter Lead, Global Speaker & Advisory Board Member
Product Marketing Alliance
Founded the Madrid Chapter (0 → 70+ members, 7x reach in 18 months). Speaker at PMA Summits. Customer Advisory Board Member shaping curriculum on AI and GTM evolution.
- IPNJOB
- IPN City Lead Madrid and B…7M
IPN City Lead Madrid and Board Member
IPN
Built the Madrid chapter from the ground up, recruiting a 5 members high-performing Board and Committee to drive growth. Reached ~186% expansion in just two months.
- UNILEVER / UPFIELD PRO, GRAPEKEEPER B.V., AMSTERDAM TRADE BANK N.V.JOB
- Independent Consultant2Y 9M
Independent Consultant | Senior GTM, Marketing & Growth Strategy Advisor
Unilever / Upfield Pro, Grapekeeper B.V., Amsterdam Trade Bank N.V.
Upfield (KKR-backed): Orchestrated the GTM for "UPro Digital Shelf" in Benelux, generating $10M+ in revenue over 2 years and delivering a 36% increase in gross margin. Grapekeeper: Defined the 4-year business strategy and investor-ready messaging that secured VC and Business Angel fundraising. ATB Amsterdam Trade Bank: Designed the digitalization and GTM blueprint for the Dutch market, from segmentation to full execution.
- ABBVIEJOB
- Customer Excellence Analyst2Y 7M
Customer Excellence Analyst
AbbVie
Orchestrated 130+ global product launches across 34 international markets, securing a €187M+ contract extension through cross-functional coordination of 13 teams.
- DELOITTEJOB
- Business Analyst, SAP1Y 6M
Business Analyst, SAP
Deloitte
Project: SAP Ferragamo Supply Chain rollout from Italy to Asia, optimizing logistics to cut delivery times by 25%. Coached 80+ retail buyers on e-commerce and CRM platforms, contributing to €150k+ in cost savings within the first 3 months.
- Job: Salesforce — Global Product Marketing Lead, MuleSoft · 2024-01 – present — Leading global PMM & GTM system design and execution for MuleSoft within the enterprise AI and CRM platform serving 150,000+ customers globally — defining how the platform is positioned, packaged, and scaled across global markets in the AI era. - Architected platform narrative and GTM strategy that doubled MuleSoft account penetration in under one year, with 35% attach on $1M+ deals. - Built and delivered Dreamforce 2025's #1 MuleSoft session (150% capacity, $5.9M multi-product pipeline engagement), anchoring global field activation strategy. - Designed regional expansion strategy across Middle East, India, and LATAM, targeting $45M in incremental pipeline.
- Job: Salesforce — EMEA Product Marketing Manager, MuleSoft Automation · 2022-04 – 2024-01 — Founded and scaled MuleSoft Automation PMM function in EMEA from zero — establishing GTM system foundations across 8 markets and 300+ sellers, including ICP segmentation, positioning architecture, and multi-market launch strategy. - Designed and launched EMEA IT Buyer Campaign across 8 markets, contributing to a $200M+ global marketing pipeline engine. - Represented MuleSoft Automation at Dreamforce, MuleSoft Connect London, and MuleSoft Forum Milano, driving global field adoption.
- Job: Salesforce — Solution Engineer, Salesforce · 2020-12 – 2022-03 — Technical-commercial GTM role closing multi-million dollar enterprise deals and building positioning strategy across Salesforce's multi-cloud platform. - Executed multi-cloud deal strategies, including $1.8M+ TCV deal in 2.5 months (4x scope increase). - Coached team on positioning and GTM execution to close $1.5M+ TCV in 6 months. - Led a team of two senior marketers for EMEA strategic initiative, managing exec leaders and senior stakeholders across 150+ participants.
- Job: Product Marketing Alliance — PMA Madrid Founding Chapter Lead, Global Speaker & Advisory Board Member · 2023-06 – present — Founded the Madrid Chapter (0 → 70+ members, 7x reach in 18 months). Speaker at PMA Summits. Customer Advisory Board Member shaping curriculum on AI and GTM evolution.
- Job: IPN — IPN City Lead Madrid and Board Member · 2025-01 – 2025-08 — Built the Madrid chapter from the ground up, recruiting a 5 members high-performing Board and Committee to drive growth. Reached ~186% expansion in just two months.
- Job: Unilever / Upfield Pro, Grapekeeper B.V., Amsterdam Trade Bank N.V. — Independent Consultant | Senior GTM, Marketing & Growth Strategy Advisor · 2018-02 – 2020-11 — Upfield (KKR-backed): Orchestrated the GTM for "UPro Digital Shelf" in Benelux, generating $10M+ in revenue over 2 years and delivering a 36% increase in gross margin. Grapekeeper: Defined the 4-year business strategy and investor-ready messaging that secured VC and Business Angel fundraising. ATB Amsterdam Trade Bank: Designed the digitalization and GTM blueprint for the Dutch market, from segmentation to full execution.
- Job: AbbVie — Customer Excellence Analyst · 2015-06 – 2018-01 — Orchestrated 130+ global product launches across 34 international markets, securing a €187M+ contract extension through cross-functional coordination of 13 teams.
- Job: Deloitte — Business Analyst, SAP · 2013-12 – 2015-06 — Project: SAP Ferragamo Supply Chain rollout from Italy to Asia, optimizing logistics to cut delivery times by 25%. Coached 80+ retail buyers on e-commerce and CRM platforms, contributing to €150k+ in cost savings within the first 3 months.
- School: Rotterdam School of Management, Erasmus University — MBA, Master of Business Administration, Strategy & Marketing
- School: School INCAE Business School — Sustainability & Business Strategy Program
- School: Università di Roma Tor Vergata — Master of Science, Development Economics and International Development
- School: NCCA - National Collegiate Conference Association — NMUN New York, National Model United Nation
- School: Università degli Studi 'Mediterranea' di Reggio Calabria — Bachelor's degree, Economics, , 110 with distinction
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