Anurag Goel

ROI of AI & Global Value Consulting Leader at Red Hat | Tokenomics, Industry Verticals, Enterprise AI GTM, Global Accounts | ex Salesforce, Adobe, SAP

Location n/a
Red Hatex-Adobeex-Deloitte

🚀 I don't do AI theory. I deliver AI ROI for the Enterprise.

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I've built 0-to-1 and led global ROI Value Consulting, Tokenomics, Industries GTM & Global Accounts at Salesforce, Adobe, SAP, and Red Hat. $5B+ ARR influenced, 3x ARR growth, 15% NRR uplift. 🌏 And I've done it across 30+ countries, standing up the function in APAC, then EMEA, then globally. Building a specialist motion that earns a CFO's trust in Tokyo, London, and New York is a different discipline from scaling one inside a single US headquarters. Most enterprise GTM leaders have only ever worked in one of those 📊 The pattern I solve: AI companies don't struggle with Enterprise interest. They struggle to scale into the Enterprise without the specialist functions of ROI/Value, Industries, and Strategic Accounts, that turn early traction into durable ARR. I'm now building the AI-era version of the same What I bring:💰 Value Realization at CXO scale. 9-figure deals, CFO-proof business cases, and AI tokenomics that translate unpredictable token consumption into cost per business outcome. $450M+ ACV, 6x win 🪙 Tokenomics, in the CFO’s language. The question stopped being “is AI worth it.” It became “which of my 47 agents are worth it, and how would I know?” I turn volatile token consumption into cost per business outcome. 📈 AI value beyond cost takeout. One example of many: 1,000+ AI use cases at a global systemically-important bank generating ~$600M in value, majority ⚙️ AI pilot-to-production. FDE+ROI Adoption Accelerators (3x pilot conversion). 115 new AI logos and $25M pipeline in 5 🛡️ Sovereign, Safe AI in regulated verticals. Audit-ready AI with model provenance, data residency, and compliance (NIS2, GDPR, DORA), the trust layer that lets a regulated CFO defend the 🧱 Scale story: the value-and-industry motion I built is one of the named drivers behind Red Hat's ARR roughly 4x'ing since I joined, the same pattern I ran during Adobe's 3x climb from $4B to 🤖Builder proof for Applied AI: shipped Claude and GPT-style ROI co-pilots to 3,000+ sellers, and co-shaped a Claude-based AI Sales Assistant serving 600+ sellers in 🏆 President's Club 2024 & 2025. Top 1% at Salesforce. Top 2% of 50K at ✍️ Author, Value Consulting for AI Handbook. 'The ROI of AI' keynote speaker at global events.

Career TimelineNOW → PAST

GTM Index

  1. RED HATJOB
    1. Global Head of ROI Value C…
      7M
    2. Global Head of ROI Value C…
      6M
    3. Global Head of Value Consu…
      4Y 6M
  2. SALESFORCEJOB
    1. Value Consulting & Value R…
      1Y 8M
  3. ADOBEJOB
    1. Head of Global GTM Strateg…
      2Y 7M
    2. Global Head of Value Consu…
      1Y 8M
    3. Head of Value Consulting -…
      2Y
  4. DELOITTEJOB
    1. Senior Consultant - Strate…
      1Y 8M
  5. SAPJOB
    1. Value Consulting
      4Y 1M

Time in market 19Y 4MOpen 1Closed 8Stints 9

gtmindex.io/p/anuraggoel2

  1. Job: Adobe — Global Head of Value Consulting · 2015-01 – 2016-09
  2. Job: Red Hat — Global Head of Value Consulting · 2020-12 – 2025-06
  3. Job: Red Hat — Global Head of ROI Value Consulting and Industries + AI GTM · 2025-07 – 2026-01
  4. Job: Deloitte — Senior Consultant - Strategy and Operations · 2011-05 – 2013-01
  5. Job: Salesforce — Value Consulting & Value Realization Leader · 2019-04 – 2020-12
  6. Job: SAP — Value Consulting / Value Engineering Principal · 2007-04 – 2011-05
  7. Job: Adobe — Head of Value Consulting - APAC and Japan · 2013-01 – 2015-01
  8. Job: Adobe — Head of Global GTM Strategy for Value Consulting & Other Field Functions · 2016-09 – 2019-04
  9. Job: Red Hat — Global Head of ROI Value Consulting, Industries + AI GTM & Global Accounts · 2026-01 – present

Skills

SalesforceAI Deployment StrategistTokensBusiness ValueBusiness OutcomesEnterprise AIROIAI DeploymentEnterprise GTMTokenomicsAI Cost EconomicsPilot-to-ProductionAI TransformationFinOpsStrategic PursuitsGlobal Team LeadershipGlobal GTMEnterprise SalesAI StrategyStrategic Account ManagementCommercial Deal Structuring

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