Anurag Goel
ROI of AI & Global Value Consulting Leader at Red Hat | Tokenomics, Industry Verticals, Enterprise AI GTM, Global Accounts | ex Salesforce, Adobe, SAP
ex-Adobe
ex-Deloitte🚀 I don't do AI theory. I deliver AI ROI for the Enterprise.
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I've built 0-to-1 and led global ROI Value Consulting, Tokenomics, Industries GTM & Global Accounts at Salesforce, Adobe, SAP, and Red Hat. $5B+ ARR influenced, 3x ARR growth, 15% NRR uplift. 🌏 And I've done it across 30+ countries, standing up the function in APAC, then EMEA, then globally. Building a specialist motion that earns a CFO's trust in Tokyo, London, and New York is a different discipline from scaling one inside a single US headquarters. Most enterprise GTM leaders have only ever worked in one of those 📊 The pattern I solve: AI companies don't struggle with Enterprise interest. They struggle to scale into the Enterprise without the specialist functions of ROI/Value, Industries, and Strategic Accounts, that turn early traction into durable ARR. I'm now building the AI-era version of the same What I bring:💰 Value Realization at CXO scale. 9-figure deals, CFO-proof business cases, and AI tokenomics that translate unpredictable token consumption into cost per business outcome. $450M+ ACV, 6x win 🪙 Tokenomics, in the CFO’s language. The question stopped being “is AI worth it.” It became “which of my 47 agents are worth it, and how would I know?” I turn volatile token consumption into cost per business outcome. 📈 AI value beyond cost takeout. One example of many: 1,000+ AI use cases at a global systemically-important bank generating ~$600M in value, majority ⚙️ AI pilot-to-production. FDE+ROI Adoption Accelerators (3x pilot conversion). 115 new AI logos and $25M pipeline in 5 🛡️ Sovereign, Safe AI in regulated verticals. Audit-ready AI with model provenance, data residency, and compliance (NIS2, GDPR, DORA), the trust layer that lets a regulated CFO defend the 🧱 Scale story: the value-and-industry motion I built is one of the named drivers behind Red Hat's ARR roughly 4x'ing since I joined, the same pattern I ran during Adobe's 3x climb from $4B to 🤖Builder proof for Applied AI: shipped Claude and GPT-style ROI co-pilots to 3,000+ sellers, and co-shaped a Claude-based AI Sales Assistant serving 600+ sellers in 🏆 President's Club 2024 & 2025. Top 1% at Salesforce. Top 2% of 50K at ✍️ Author, Value Consulting for AI Handbook. 'The ROI of AI' keynote speaker at global events.
GTM Index
- RED HATJOB
- Global Head of ROI Value C…7M
Global Head of ROI Value Consulting, Industries + AI GTM & Global Accounts
Red Hat
- Global Head of ROI Value C…6M
Global Head of ROI Value Consulting and Industries + AI GTM
Red Hat
- Global Head of Value Consu…4Y 6M
Global Head of Value Consulting
Red Hat
- SALESFORCEJOB
- Value Consulting & Value R…1Y 8M
Value Consulting & Value Realization Leader
Salesforce
- ADOBEJOB
- Head of Global GTM Strateg…2Y 7M
Head of Global GTM Strategy for Value Consulting & Other Field Functions
Adobe
- Global Head of Value Consu…1Y 8M
Global Head of Value Consulting
Adobe
- Head of Value Consulting -…2Y
Head of Value Consulting - APAC and Japan
Adobe
- DELOITTEJOB
- Senior Consultant - Strate…1Y 8M
Senior Consultant - Strategy and Operations
Deloitte
- SAPJOB
- Value Consulting4Y 1M
Value Consulting / Value Engineering Principal
SAP
- Job: Adobe — Global Head of Value Consulting · 2015-01 – 2016-09
- Job: Red Hat — Global Head of Value Consulting · 2020-12 – 2025-06
- Job: Red Hat — Global Head of ROI Value Consulting and Industries + AI GTM · 2025-07 – 2026-01
- Job: Deloitte — Senior Consultant - Strategy and Operations · 2011-05 – 2013-01
- Job: Salesforce — Value Consulting & Value Realization Leader · 2019-04 – 2020-12
- Job: SAP — Value Consulting / Value Engineering Principal · 2007-04 – 2011-05
- Job: Adobe — Head of Value Consulting - APAC and Japan · 2013-01 – 2015-01
- Job: Adobe — Head of Global GTM Strategy for Value Consulting & Other Field Functions · 2016-09 – 2019-04
- Job: Red Hat — Global Head of ROI Value Consulting, Industries + AI GTM & Global Accounts · 2026-01 – present
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