Anurag Goel
ROI of AI & Global Value Consulting Leader at Red Hat | Tokenomics, Industry Verticals, Enterprise AI GTM, Global Accounts | ex Salesforce, Adobe, SAP
ex-Adobe🚀 I don't do AI theory. I deliver AI ROI for the Enterprise.
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I've built 0-to-1 and led global ROI Value Consulting, Tokenomics, Industries GTM & Global Accounts at Salesforce, Adobe, SAP, and Red Hat. $5B+ ARR influenced, 3x ARR growth, 15% NRR uplift. 🌏 And I've done it across 30+ countries, standing up the function in APAC, then EMEA, then globally. Building a specialist motion that earns a CFO's trust in Tokyo, London, and New York is a different discipline from scaling one inside a single US headquarters. Most enterprise GTM leaders have only ever worked in one of those 📊 The pattern I solve: AI companies don't struggle with Enterprise interest. They struggle to scale into the Enterprise without the specialist functions of ROI/Value, Industries, and Strategic Accounts, that turn early traction into durable ARR. I'm now building the AI-era version of the same What I bring:💰 Value Realization at CXO scale. 9-figure deals, CFO-proof business cases, and AI tokenomics that translate unpredictable token consumption into cost per business outcome. $450M+ ACV, 6x win 🪙 Tokenomics, in the CFO’s language. The question stopped being “is AI worth it.” It became “which of my 47 agents are worth it, and how would I know?” I turn volatile token consumption into cost per business outcome. 📈 AI value beyond cost takeout. One example of many: 1,000+ AI use cases at a global systemically-important bank generating ~$600M in value, majority ⚙️ AI pilot-to-production. FDE+ROI Adoption Accelerators (3x pilot conversion). 115 new AI logos and $25M pipeline in 5 🛡️ Sovereign, Safe AI in regulated verticals. Audit-ready AI with model provenance, data residency, and compliance (NIS2, GDPR, DORA), the trust layer that lets a regulated CFO defend the 🧱 Scale story: the value-and-industry motion I built is one of the named drivers behind Red Hat's ARR roughly 4x'ing since I joined, the same pattern I ran during Adobe's 3x climb from $4B to 🤖Builder proof for Applied AI: shipped Claude and GPT-style ROI co-pilots to 3,000+ sellers, and co-shaped a Claude-based AI Sales Assistant serving 600+ sellers in 🏆 President's Club 2024 & 2025. Top 1% at Salesforce. Top 2% of 50K at ✍️ Author, Value Consulting for AI Handbook. 'The ROI of AI' keynote speaker at global events.
GTM Index
- RED HATJOB
- Global Head of ROI Value C…9M
Global Head of ROI Value Consulting, Industries + AI GTM & Global Accounts
Red Hat
Lead an integrated Enterprise GTM portfolio of 125+ FTEs across 30+ countries built 0-to-1 spanning ROI Value Consulting, Industries GTM, AI Economics & GTM, and Global Accounts. Accountable for Red Hat's top ~25 marquee accounts (~$1B ARR trajectory) and $5B+ ARR of broader revenue influence. The value-and-industry scale motion built here is one of the named drivers behind Red Hat's ARR roughly 4x'ing since I joined. Key Accomplishments: 1. Enterprise GTM + AI GTM: $450M+ ACV at 1.6x win rates from C-level ROI engagements and CFO-proof value cases on 9-figure pursuits. Co-author of the global methodology for AI-powered MEDDPICC deal quality reviews (+38% close rate, +$593K net growth per…
- Global Head of ROI Value C…6M
Global Head of ROI Value Consulting and Industries + AI GTM
Red Hat
Builder taking GTM functions from 0 to 1. Expanded scope from Value Consulting alone to also lead Industries GTM and the AI GTM portfolio. Led 60+ FTE organization with AI-first mandate. Influenced $4B+ ARR and delivered $450M+ ACV at 1.6x win rates. Key Accomplishments: 1. AI GTM at Scale for Enterprise Deployment: Launched FDE+ROI Adoption Accelerators (Palantir Bootcamp model) across Sales, CS, Product, and Partners. 115 new AI logos and $25M AI pipeline in 5 months. +40% seller confidence on AI deals. 2. Field AI Enablement: Embedded AI-enhanced MEDDPICC into deal quality reviews for 5,000+ sellers and 25+ global channel partners. Built and shipped the AI value skills curriculum that…
- Global Head of Value Consu…4Y 6M
Global Head of Value Consulting
Red Hat
Founded Red Hat's first Global Value Consulting organization. Scaled from 0 to 50+ FTEs across geographies. Delivered $400M+ ACV annually at 1.6x win rates. Enabled 5,000+ sellers and 25+ global channel partners. Key Accomplishments: 1. Close Larger Deals Faster: Drove $400M+ ACV annually and multiple 9-figure deals via CXO consultative selling and ROI/TCO frameworks. 2. Adoption and NRR Growth: Embedded Value Realization practices with Customer Success, Partners, and Services. Drove 15% NRR lift in targeted Enterprise accounts via outcome-triggered expansion plays. 3. Cross-Functional GTM: Partnered with Solutions Engineering and Product to shorten POC-to-production cycles and codify cus…
- SALESFORCEJOB
- Value Consulting & Value R…1Y 8M
Value Consulting & Value Realization Leader
Salesforce
Led Value Consulting/Realization for $200M+ ARR business. Delivered $50M+ ACV annually. Built Salesforce's first Global KPI Benchmarking program. Top 1% of global employees. Key Accomplishments: 1. Enterprise deals: $50M+ ACV per year via C-suite business cases and proposal leadership on marquee pursuits. 2. GTM innovation: Built Salesforce's first Global KPI Benchmarking program that shaped pipeline prioritization and sector plays. 3. Internal CFO partnership: Partnered with Sales VPs on regional planning, deal reviews, and consumption strategy for top accounts. 4. NRR: Launched Value Realization cadences (KPIs, QBRs) that strengthened renewals and expansion. 5. AI groundwork: Partnered…
- ADOBEJOB
- Head of Global GTM Strateg…2Y 7M
Head of Global GTM Strategy for Value Consulting & Other Field Functions
Adobe
Scaled global field functions (APAC to EMEA & NA) during Adobe's $4B to $11B transformation (3x ARR growth) over 6 years through multiple roles. Led 10 FTEs across Value Consulting, GTM programs, and customer adoption. Key Accomplishments: 1. Field GTM: Directed global operations across Value Consulting, GTM programs, and adoption initiatives. 2. Enterprise impact: +8% win rates and +4% retention by embedding Value Realization and adoption frameworks into field motions. 3. Industry Vertical GTM: Partnered with industry GTM leads to build sector playbooks that improved adoption and renewal predictability.
- Global Head of Value Consu…1Y 8M
Global Head of Value Consulting
Adobe
Built Global Value Consulting team (scaled from 0 to 10 FTEs); +15% ASP growth, CFO-ready ROI/TCO cases, scaled value DNA across Sales, CS, Product etc.
- Head of Value Consulting -…2Y
Head of Value Consulting - APAC and Japan
Adobe
Founded APAC/Japan Value Consulting org; scaled to 400% growth, influenced $50M revenue, built ROI playbooks across regions.
- DELOITTEJOB
- Senior Consultant - Strate…1Y 8M
Senior Consultant - Strategy and Operations
Deloitte
Led CXO advisory & transformations; delivered +2% profit (Asia’s #1 Telco), –5% costs (UK energy), drove large-scale change mgmt.
- SAPJOB
- Value Consulting4Y 1M
Value Consulting / Value Engineering Principal
SAP
Advised CXOs on ERP modernization; drove $40M+ revenue impact, Top 0.2% of 50K employees in SAP’s global Top Talent, elevated SAP’s executive positioning.
- Job: Red Hat — Global Head of ROI Value Consulting, Industries + AI GTM & Global Accounts · 2026-01 – present · 7 mo — Lead an integrated Enterprise GTM portfolio of 125+ FTEs across 30+ countries built 0-to-1 spanning ROI Value Consulting, Industries GTM, AI Economics & GTM, and Global Accounts. Accountable for Red Hat's top ~25 marquee accounts (~$1B ARR trajectory) and $5B+ ARR of broader revenue influence. The value-and-industry scale motion built here is one of the named drivers behind Red Hat's ARR roughly 4x'ing since I joined. Key Accomplishments: 1. Enterprise GTM + AI GTM: $450M+ ACV at 1.6x win rates from C-level ROI engagements and CFO-proof value cases on 9-figure pursuits. Co-author of the global methodology for AI-powered MEDDPICC deal quality reviews (+38% close rate, +$593K net growth per…
- Job: Red Hat — Global Head of ROI Value Consulting and Industries + AI GTM · 2025-07 – 2026-01 · 6 mo — Builder taking GTM functions from 0 to 1. Expanded scope from Value Consulting alone to also lead Industries GTM and the AI GTM portfolio. Led 60+ FTE organization with AI-first mandate. Influenced $4B+ ARR and delivered $450M+ ACV at 1.6x win rates. Key Accomplishments: 1. AI GTM at Scale for Enterprise Deployment: Launched FDE+ROI Adoption Accelerators (Palantir Bootcamp model) across Sales, CS, Product, and Partners. 115 new AI logos and $25M AI pipeline in 5 months. +40% seller confidence on AI deals. 2. Field AI Enablement: Embedded AI-enhanced MEDDPICC into deal quality reviews for 5,000+ sellers and 25+ global channel partners. Built and shipped the AI value skills curriculum that…
- Job: Red Hat — Global Head of Value Consulting · 2020-12 – 2025-06 · 4y 6mo — Founded Red Hat's first Global Value Consulting organization. Scaled from 0 to 50+ FTEs across geographies. Delivered $400M+ ACV annually at 1.6x win rates. Enabled 5,000+ sellers and 25+ global channel partners. Key Accomplishments: 1. Close Larger Deals Faster: Drove $400M+ ACV annually and multiple 9-figure deals via CXO consultative selling and ROI/TCO frameworks. 2. Adoption and NRR Growth: Embedded Value Realization practices with Customer Success, Partners, and Services. Drove 15% NRR lift in targeted Enterprise accounts via outcome-triggered expansion plays. 3. Cross-Functional GTM: Partnered with Solutions Engineering and Product to shorten POC-to-production cycles and codify cus…
- Job: Salesforce — Value Consulting & Value Realization Leader · 2019-04 – 2020-12 · 1y 8mo — Led Value Consulting/Realization for $200M+ ARR business. Delivered $50M+ ACV annually. Built Salesforce's first Global KPI Benchmarking program. Top 1% of global employees. Key Accomplishments: 1. Enterprise deals: $50M+ ACV per year via C-suite business cases and proposal leadership on marquee pursuits. 2. GTM innovation: Built Salesforce's first Global KPI Benchmarking program that shaped pipeline prioritization and sector plays. 3. Internal CFO partnership: Partnered with Sales VPs on regional planning, deal reviews, and consumption strategy for top accounts. 4. NRR: Launched Value Realization cadences (KPIs, QBRs) that strengthened renewals and expansion. 5. AI groundwork: Partnered…
- Job: Adobe — Head of Global GTM Strategy for Value Consulting & Other Field Functions · 2016-09 – 2019-04 · 2y 7mo — Scaled global field functions (APAC to EMEA & NA) during Adobe's $4B to $11B transformation (3x ARR growth) over 6 years through multiple roles. Led 10 FTEs across Value Consulting, GTM programs, and customer adoption. Key Accomplishments: 1. Field GTM: Directed global operations across Value Consulting, GTM programs, and adoption initiatives. 2. Enterprise impact: +8% win rates and +4% retention by embedding Value Realization and adoption frameworks into field motions. 3. Industry Vertical GTM: Partnered with industry GTM leads to build sector playbooks that improved adoption and renewal predictability.
- Job: Adobe — Global Head of Value Consulting · 2015-01 – 2016-09 · 1y 8mo — Built Global Value Consulting team (scaled from 0 to 10 FTEs); +15% ASP growth, CFO-ready ROI/TCO cases, scaled value DNA across Sales, CS, Product etc.
- Job: Adobe — Head of Value Consulting - APAC and Japan · 2013-01 – 2015-01 · 2y — Founded APAC/Japan Value Consulting org; scaled to 400% growth, influenced $50M revenue, built ROI playbooks across regions.
- Job: Deloitte — Senior Consultant - Strategy and Operations · 2011-05 – 2013-01 · 1y 8mo — Led CXO advisory & transformations; delivered +2% profit (Asia’s #1 Telco), –5% costs (UK energy), drove large-scale change mgmt.
- Job: SAP — Value Consulting / Value Engineering Principal · 2007-04 – 2011-05 · 4y 1mo — Advised CXOs on ERP modernization; drove $40M+ revenue impact, Top 0.2% of 50K employees in SAP’s global Top Talent, elevated SAP’s executive positioning.
- School: Harvard Business School — Strategic Management
- School: Faculty of Management Studies - University of Delhi — Master of Business Administration - MBA
- School: Delhi College of Engineering — Bachelor of Science - BS, Computer Engineering
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