Anurag Goel

ROI of AI & Global Value Consulting Leader at Red Hat | Tokenomics, Industry Verticals, Enterprise AI GTM, Global Accounts | ex Salesforce, Adobe, SAP

San Francisco7k followers
Red Hatex-Salesforceex-Adobe

🚀 I don't do AI theory. I deliver AI ROI for the Enterprise.

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I've built 0-to-1 and led global ROI Value Consulting, Tokenomics, Industries GTM & Global Accounts at Salesforce, Adobe, SAP, and Red Hat. $5B+ ARR influenced, 3x ARR growth, 15% NRR uplift. 🌏 And I've done it across 30+ countries, standing up the function in APAC, then EMEA, then globally. Building a specialist motion that earns a CFO's trust in Tokyo, London, and New York is a different discipline from scaling one inside a single US headquarters. Most enterprise GTM leaders have only ever worked in one of those 📊 The pattern I solve: AI companies don't struggle with Enterprise interest. They struggle to scale into the Enterprise without the specialist functions of ROI/Value, Industries, and Strategic Accounts, that turn early traction into durable ARR. I'm now building the AI-era version of the same What I bring:💰 Value Realization at CXO scale. 9-figure deals, CFO-proof business cases, and AI tokenomics that translate unpredictable token consumption into cost per business outcome. $450M+ ACV, 6x win 🪙 Tokenomics, in the CFO’s language. The question stopped being “is AI worth it.” It became “which of my 47 agents are worth it, and how would I know?” I turn volatile token consumption into cost per business outcome. 📈 AI value beyond cost takeout. One example of many: 1,000+ AI use cases at a global systemically-important bank generating ~$600M in value, majority ⚙️ AI pilot-to-production. FDE+ROI Adoption Accelerators (3x pilot conversion). 115 new AI logos and $25M pipeline in 5 🛡️ Sovereign, Safe AI in regulated verticals. Audit-ready AI with model provenance, data residency, and compliance (NIS2, GDPR, DORA), the trust layer that lets a regulated CFO defend the 🧱 Scale story: the value-and-industry motion I built is one of the named drivers behind Red Hat's ARR roughly 4x'ing since I joined, the same pattern I ran during Adobe's 3x climb from $4B to 🤖Builder proof for Applied AI: shipped Claude and GPT-style ROI co-pilots to 3,000+ sellers, and co-shaped a Claude-based AI Sales Assistant serving 600+ sellers in 🏆 President's Club 2024 & 2025. Top 1% at Salesforce. Top 2% of 50K at ✍️ Author, Value Consulting for AI Handbook. 'The ROI of AI' keynote speaker at global events.

Career Timeline

JobSchool

GTM Index

  1. RED HATJOB
    1. Global Head of ROI Value C…
      9M
    2. Global Head of ROI Value C…
      6M
    3. Global Head of Value Consu…
      4Y 6M
  2. SALESFORCEJOB
    1. Value Consulting & Value R…
      1Y 8M
  3. ADOBEJOB
    1. Head of Global GTM Strateg…
      2Y 7M
    2. Global Head of Value Consu…
      1Y 8M
    3. Head of Value Consulting -…
      2Y
  4. DELOITTEJOB
    1. Senior Consultant - Strate…
      1Y 8M
  5. SAPJOB
    1. Value Consulting
      4Y 1M

Time in market 19Y 6MOpen 4Closed 8Stints 12

gtmindex.io/p/anuraggoel2

  1. Job: Red Hat — Global Head of ROI Value Consulting, Industries + AI GTM & Global Accounts · 2026-01 – present · 7 mo — Lead an integrated Enterprise GTM portfolio of 125+ FTEs across 30+ countries built 0-to-1 spanning ROI Value Consulting, Industries GTM, AI Economics & GTM, and Global Accounts. Accountable for Red Hat's top ~25 marquee accounts (~$1B ARR trajectory) and $5B+ ARR of broader revenue influence. The value-and-industry scale motion built here is one of the named drivers behind Red Hat's ARR roughly 4x'ing since I joined. Key Accomplishments: 1. Enterprise GTM + AI GTM: $450M+ ACV at 1.6x win rates from C-level ROI engagements and CFO-proof value cases on 9-figure pursuits. Co-author of the global methodology for AI-powered MEDDPICC deal quality reviews (+38% close rate, +$593K net growth per…
  2. Job: Red Hat — Global Head of ROI Value Consulting and Industries + AI GTM · 2025-07 – 2026-01 · 6 mo — Builder taking GTM functions from 0 to 1. Expanded scope from Value Consulting alone to also lead Industries GTM and the AI GTM portfolio. Led 60+ FTE organization with AI-first mandate. Influenced $4B+ ARR and delivered $450M+ ACV at 1.6x win rates. Key Accomplishments: 1. AI GTM at Scale for Enterprise Deployment: Launched FDE+ROI Adoption Accelerators (Palantir Bootcamp model) across Sales, CS, Product, and Partners. 115 new AI logos and $25M AI pipeline in 5 months. +40% seller confidence on AI deals. 2. Field AI Enablement: Embedded AI-enhanced MEDDPICC into deal quality reviews for 5,000+ sellers and 25+ global channel partners. Built and shipped the AI value skills curriculum that…
  3. Job: Red Hat — Global Head of Value Consulting · 2020-12 – 2025-06 · 4y 6mo — Founded Red Hat's first Global Value Consulting organization. Scaled from 0 to 50+ FTEs across geographies. Delivered $400M+ ACV annually at 1.6x win rates. Enabled 5,000+ sellers and 25+ global channel partners. Key Accomplishments: 1. Close Larger Deals Faster: Drove $400M+ ACV annually and multiple 9-figure deals via CXO consultative selling and ROI/TCO frameworks. 2. Adoption and NRR Growth: Embedded Value Realization practices with Customer Success, Partners, and Services. Drove 15% NRR lift in targeted Enterprise accounts via outcome-triggered expansion plays. 3. Cross-Functional GTM: Partnered with Solutions Engineering and Product to shorten POC-to-production cycles and codify cus…
  4. Job: Salesforce — Value Consulting & Value Realization Leader · 2019-04 – 2020-12 · 1y 8mo — Led Value Consulting/Realization for $200M+ ARR business. Delivered $50M+ ACV annually. Built Salesforce's first Global KPI Benchmarking program. Top 1% of global employees. Key Accomplishments: 1. Enterprise deals: $50M+ ACV per year via C-suite business cases and proposal leadership on marquee pursuits. 2. GTM innovation: Built Salesforce's first Global KPI Benchmarking program that shaped pipeline prioritization and sector plays. 3. Internal CFO partnership: Partnered with Sales VPs on regional planning, deal reviews, and consumption strategy for top accounts. 4. NRR: Launched Value Realization cadences (KPIs, QBRs) that strengthened renewals and expansion. 5. AI groundwork: Partnered…
  5. Job: Adobe — Head of Global GTM Strategy for Value Consulting & Other Field Functions · 2016-09 – 2019-04 · 2y 7mo — Scaled global field functions (APAC to EMEA & NA) during Adobe's $4B to $11B transformation (3x ARR growth) over 6 years through multiple roles. Led 10 FTEs across Value Consulting, GTM programs, and customer adoption. Key Accomplishments: 1. Field GTM: Directed global operations across Value Consulting, GTM programs, and adoption initiatives. 2. Enterprise impact: +8% win rates and +4% retention by embedding Value Realization and adoption frameworks into field motions. 3. Industry Vertical GTM: Partnered with industry GTM leads to build sector playbooks that improved adoption and renewal predictability.
  6. Job: Adobe — Global Head of Value Consulting · 2015-01 – 2016-09 · 1y 8mo — Built Global Value Consulting team (scaled from 0 to 10 FTEs); +15% ASP growth, CFO-ready ROI/TCO cases, scaled value DNA across Sales, CS, Product etc.
  7. Job: Adobe — Head of Value Consulting - APAC and Japan · 2013-01 – 2015-01 · 2y — Founded APAC/Japan Value Consulting org; scaled to 400% growth, influenced $50M revenue, built ROI playbooks across regions.
  8. Job: Deloitte — Senior Consultant - Strategy and Operations · 2011-05 – 2013-01 · 1y 8mo — Led CXO advisory & transformations; delivered +2% profit (Asia’s #1 Telco), –5% costs (UK energy), drove large-scale change mgmt.
  9. Job: SAP — Value Consulting / Value Engineering Principal · 2007-04 – 2011-05 · 4y 1mo — Advised CXOs on ERP modernization; drove $40M+ revenue impact, Top 0.2% of 50K employees in SAP’s global Top Talent, elevated SAP’s executive positioning.
  10. School: Harvard Business School — Strategic Management
  11. School: Faculty of Management Studies - University of Delhi — Master of Business Administration - MBA
  12. School: Delhi College of Engineering — Bachelor of Science - BS, Computer Engineering

Skills

SalesforceAI Deployment StrategistTokensBusiness ValueBusiness OutcomesEnterprise AIROIAI DeploymentEnterprise GTMTokenomicsAI Cost EconomicsPilot-to-ProductionAI TransformationFinOpsStrategic PursuitsGlobal Team LeadershipGlobal GTMEnterprise SalesAI StrategyStrategic Account ManagementCommercial Deal Structuring

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