Tristan Zarifa
Founding AE @ FuseAI | I help SaaS sales teams build a proprietary GTM Engine that compounds - using Fuse’s GTM Brain.
Most outbound tools lock you into their workflow, their data, and their The best sales teams I talk to don't want another tool.
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They want to build a GTM engine that's uniquely theirs - one that gets smarter about their ICP, their signals, and their positioning the more they use That's exactly what Fuse's GTM Brain makes It wasn't always this way - I discovered this breakthrough the hard In 2025, I was experimenting with AI workflows for cold email - trying to find ways to make the outreach smarter and more personalized. At the time, I didn't realize that the very thing I was experimenting with could create compounding GTM engines when paired with the right execution infrastructure. The AI and the sales engagement layer lived in completely separate worlds - the connected infrastructure simply didn't exist That's the problem Fuse A headless GTM Brain - a single API connecting 50+ data providers and 100+ tools - so your team can build custom outbound workflows directly inside Claude Code, Codex, or any application. We own the execution layer too: email automation, LinkedIn outreach, and dialing, all in one The more data that flows through it, the smarter it gets. It becomes a self-learning source of truth that compounds each I joined FuseAI (YC W25) as the Founding AE & GTM Lead because across every sales role I'd had - from high velocity inbound at a Fortune 500 to scrappy outbound at a fintech startup - the platforms I used always dictated how I sold, not the other way Prior to joining Fuse, I was one of two founding BDRs on the direct sales team at Relay - a Deloitte Technology Fast 50 fintech - building their cold outbound and inbound motions from scratch. At Salesforce, I hit 162% of my monthly ACV target by month three. At Achievers, I hit a 75% successful meeting conversion rate in I know what it costs a sales team when the infrastructure doesn't work. And I know what it looks like when it If you're a VP of Sales, CRO, or GTM Engineer at a SaaS company looking to build a proprietary GTM engine - let's If you're a seed stage founder just getting started, and need a simple way to run multi-channel outbound, we have a product for that Book a call com/tristan-tryfuse/30min
GTM Index
- FUSEAI (YC W25)JOB
- Founding AE & GTM Lead7M
Founding AE & GTM Lead
FuseAI (YC W25)
Employee #10
- RELAYJOB
- BD Representative1Y 2M
Business Development Representative
Relay
Deloitte Technology Fast 50 (2024 & 2025) One of the two founding BDRs on the direct sales team building the cold outbound, paid ads, and product qualified lead (PQL) motions from scratch Q3 2025: 93% Qualified Demos Booked Quota Attainment July 2025: 135% Qualified Demos Booked Quota Attainment April 2025: 100% Qualified Demos Booked Quota Attainment January 2025 SPIFF winner December 2024 SPIFF winner
- LONG HAUL TRAININGJOB
- Owner/Operator9M
Owner/Operator
Long Haul Training Ltd.
- SALESFORCEJOB
- Sales Development Represen…3M
Sales Development Representative
Salesforce
March 2024: Attained 162% of fully ramped ACV quota Jan 2024: North American Rookie of The Month - 708% ACV Attainment
- ACHIEVERSJOB
- Sales Development Represen…6M
Sales Development Representative
Achievers
Attained Q4 successful outbound meeting quota in two months; resulted in a 75% successful meeting conversion rate
- TORONTO GLOVE CAREJOB
- Founder9Y 5M
Founder
Toronto Glove Care
• I have operated and scaled a premium baseball glove conditioning and relacing business in the Greater Toronto Area since age 13 • Cultivated a brand emphasizing customer relations through the delivery of leather products and services to professional and amateur baseball players in the Greater Toronto Area (GTA); led to five-star average Google reviews. • Deployed effective CRM strategies through the Google Business Suite to ensure the highest quality customer experience; ultimately increased order demand by 300% in 2021. • Collected word of mouth insights from baseball players in the GTA and uncovered gaps in the baseball glove repair market by creating a product perceptual map using prim…
- WESTERN PRE-LAW SOCIETY (WPLS)JOB
- President1Y
President
Western Pre-Law Society (WPLS)
• Oversaw the inaugural New York City Firms Trip and facilitated cold emails to the Vault 100 Law Firms; resulted in a tour of Pryor Cashman LLP and a club connection with their managing partner. • Liaised between the undergraduate student body and Canadian and international law students, law schools, legal firms, and not-for profit foundations.
- VP Finance11M
Vice President Finance
Western Pre-Law Society (WPLS)
• Collaborated with a previous executive to create the annual budget; the funds facilitated programming for over 300 club members and led to a surplus of cashflow for the 2021-2022 year.
- AVP Outreach7M
AVP Outreach
Western Pre-Law Society (WPLS)
• Established corporate partnerships with law firms in Toronto such as Goodmans, Fasken Martineau, and Norton Rose Fulbright; led to tours at each of the firms and discussion panels with alumni
- First-Year Executive Repre…1Y
First-Year Executive Representative
Western Pre-Law Society (WPLS)
• Delivered a Skype information session with an admission officer from Osgoode Hall Law School; connected club members to real-time data, timelines, and strategies for gaining admission to Osgoode Hall Law School • WPLS is the third largest student organization at Western University • WPLS is an events-based club, focused on providing diverse resources to our general member population • The main events include two Toronto Firms Trips, Mock LSATs, Networking socials with Law Students and Law Professionals, and an annual Mock Trial Competition
- SCOTIABANKJOB
- Enterprise Productivity Le…3M
Enterprise Productivity Lean Intern
Scotiabank
• Conducted a time study of a team of 10 investment support officers; aggregated and analyzed time study data to glean key process improvement insights; directly saved the bank one full time equivalent (FTE) ~$30,000. • Leveraged unique solutions to assist strategy development and implementation for a process improvement project involving 130 employees across nine different teams, resulted in $3.57 MM in cost avoidance and identification of 39% capacity. • Managed key partner relationships to modernize processes, optimize meetings, and reorganize work distribution.
- DELOITTEJOB
- Business Analyst - Financi…1M
Business Analyst - Financial Services Transformations
Deloitte
• Spearheaded modernization of internal knowledge base • Assisted with product implementation for a large multi-national insurance corporation • Drove product and service innovation, improved financial performance, accelerated speed to market, and optimized client technology platforms • Leveraged pipeline updates and key metrics to create the 2020 Fiscal Year End Core Business Operations Portfolio Newsletter • Worked on collaborative teams with responsibilities that ranged from analyzing client issues and interviewing key personnel to developing recommendations and authoring presentations
- MARKHAM DISTRICT BASEBALL ASSOCIATIONJOB
- Ontario Baseball Associati…4Y 3M
Ontario Baseball Association Umpire
Markham District Baseball Association
• Managed conflicts, enforced rules, and maintained safety standards at youth baseball games • Recipient of the 2018 Intermediate Umpire of the Year Award • Level 3 Certified Umpire
- Job: Western Pre-Law Society (WPLS) — AVP Outreach · 2020-10 – 2021-05 — • Established corporate partnerships with law firms in Toronto such as Goodmans, Fasken Martineau, and Norton Rose Fulbright; led to tours at each of the firms and discussion panels with alumni
- Job: Achievers — Sales Development Representative · 2023-06 – 2023-12 — Attained Q4 successful outbound meeting quota in two months; resulted in a 75% successful meeting conversion rate
- Job: Relay — Business Development Representative · 2024-10 – 2025-12 — Deloitte Technology Fast 50 (2024 & 2025) One of the two founding BDRs on the direct sales team building the cold outbound, paid ads, and product qualified lead (PQL) motions from scratch Q3 2025: 93% Qualified Demos Booked Quota Attainment July 2025: 135% Qualified Demos Booked Quota Attainment April 2025: 100% Qualified Demos Booked Quota Attainment January 2025 SPIFF winner December 2024 SPIFF winner
- Job: Western Pre-Law Society (WPLS) — President · 2022-04 – 2023-04 — • Oversaw the inaugural New York City Firms Trip and facilitated cold emails to the Vault 100 Law Firms; resulted in a tour of Pryor Cashman LLP and a club connection with their managing partner. • Liaised between the undergraduate student body and Canadian and international law students, law schools, legal firms, and not-for profit foundations.
- Job: FuseAI (YC W25) — Founding AE & GTM Lead · 2026-01 – present — Employee #10
- Job: Toronto Glove Care — Founder · 2014-03 – 2023-08 — • I have operated and scaled a premium baseball glove conditioning and relacing business in the Greater Toronto Area since age 13 • Cultivated a brand emphasizing customer relations through the delivery of leather products and services to professional and amateur baseball players in the Greater Toronto Area (GTA); led to five-star average Google reviews. • Deployed effective CRM strategies through the Google Business Suite to ensure the highest quality customer experience; ultimately increased order demand by 300% in 2021. • Collected word of mouth insights from baseball players in the GTA and uncovered gaps in the baseball glove repair market by creating a product perceptual map using prim…
- Job: Markham District Baseball Association — Ontario Baseball Association Umpire · 2015-05 – 2019-08 — • Managed conflicts, enforced rules, and maintained safety standards at youth baseball games • Recipient of the 2018 Intermediate Umpire of the Year Award • Level 3 Certified Umpire
- Job: Western Pre-Law Society (WPLS) — Vice President Finance · 2021-05 – 2022-04 — • Collaborated with a previous executive to create the annual budget; the funds facilitated programming for over 300 club members and led to a surplus of cashflow for the 2021-2022 year.
- Job: Deloitte — Business Analyst - Financial Services Transformations · 2020-06 – 2020-07 — • Spearheaded modernization of internal knowledge base • Assisted with product implementation for a large multi-national insurance corporation • Drove product and service innovation, improved financial performance, accelerated speed to market, and optimized client technology platforms • Leveraged pipeline updates and key metrics to create the 2020 Fiscal Year End Core Business Operations Portfolio Newsletter • Worked on collaborative teams with responsibilities that ranged from analyzing client issues and interviewing key personnel to developing recommendations and authoring presentations
- Job: Scotiabank — Enterprise Productivity Lean Intern · 2022-05 – 2022-08 — • Conducted a time study of a team of 10 investment support officers; aggregated and analyzed time study data to glean key process improvement insights; directly saved the bank one full time equivalent (FTE) ~$30,000. • Leveraged unique solutions to assist strategy development and implementation for a process improvement project involving 130 employees across nine different teams, resulted in $3.57 MM in cost avoidance and identification of 39% capacity. • Managed key partner relationships to modernize processes, optimize meetings, and reorganize work distribution.
- Job: Long Haul Training Ltd. — Owner/Operator · 2024-05 – 2025-02
- Job: Salesforce — Sales Development Representative · 2024-01 – 2024-04 — March 2024: Attained 162% of fully ramped ACV quota Jan 2024: North American Rookie of The Month - 708% ACV Attainment
- Job: Western Pre-Law Society (WPLS) — First-Year Executive Representative · 2019-09 – 2020-09 — • Delivered a Skype information session with an admission officer from Osgoode Hall Law School; connected club members to real-time data, timelines, and strategies for gaining admission to Osgoode Hall Law School • WPLS is the third largest student organization at Western University • WPLS is an events-based club, focused on providing diverse resources to our general member population • The main events include two Toronto Firms Trips, Mock LSATs, Networking socials with Law Students and Law Professionals, and an annual Mock Trial Competition
- School: Ivey Business School at Western University — Honours Business Administration, Entrepreneurship/Entrepreneurial Studies
- School: Western University — Bachelor of Management and Organizational Studies, Specialization in Accounting
- School: St. Brother André Catholic High School
Skills
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