Marco Palumbo
Global GTM & Product Strategy | Google | NYC
GoogleGTM Index
- GOOGLEJOB
- Global GTM Strategy & Sale…1Y 2M
Global GTM Strategy & Sales Activation Lead
Google
Leading GTM strategy and AI enablement to help sales teams access product knowledge faster and drive adoption of new ad solutions.
- APAC Product and Sales Act…3M
APAC Product and Sales Activation Lead
Google
- Global Product Solutions L…1Y 7M
Global Product Solutions Lead
Google
- APAC Activation Lead1M
APAC Activation Lead | App Ads
Google
Lead Sales Activation Projects in Singapore and Tokyo for Google App Ads Solutions
- EMEA Regional Product Lead2Y 10M
EMEA Regional Product Lead | Google & YouTube Ads
Google
Go-to-Market for Video Ads Solutions in EMEA. Product Marketing and Sales Activation.
- Brand Product Mgr1Y
Brand Product Manager | Video Ads - 20% Project
Google
- Key Account Mgr2Y 4M
Key Account Manager | Performance Ads
Google
- Creative Strategist7M
Creative Strategist | Google ZOO, Southern Europe - 20% Project
Google
- Associate Account Strategist11M
Associate Account Strategist | Google Marketing Solutions
Google
- LIQUITYJOB
- Growth Strategy - Side Pro…5M
Growth Strategy - Side Project
Liquity
- SALESFORCEJOB
- Associate Success Speciali…6M
Associate Success Specialist - EMEA
Salesforce
- Futureforce Customer Succe…7M
Futureforce Customer Success Group - Graduate Program EMEA
Salesforce
- SWISSNEX BOSTONJOB
- Jr Project Mgr for Entrepr…6M
Jr Project Manager for Entrepreneurship and Innovation
swissnex Boston
At swissnex Boston I was part of team coordinating the CTI US Market Entry Camp and the CTI US Market validation Camp. These are acceleration programs designed for Swiss startups looking to enter the US market.
- ECOLE POLYTECHNIQUE FÉDÉRALE DE LAUSANNEJOB
- Technology Transfer Consul…11M
Technology Transfer Consultant
Ecole polytechnique fédérale de Lausanne
As a business developer consultant, I worked alongside with 5 startups from the EPFL ecosystem, defining market entry strategies through in-depth industry analysis and market researchers. I used the lean startup approach to successfully accomplish the prototyping phase of each project, collecting constant feedbacks by potential customers and devices’ users. - Strong biotech and AdTech insights - Financial forecast for early stage projects - Business Planning for investors
- DELOITTEJOB
- Deloitte Consulting Case S…0M
Deloitte Consulting Case Study Competition
Deloitte
- COVALENCE ETHICALQUOTEJOB
- Business Analyst5M
Business Analyst
Covalence EthicalQuote
Covalence EthicalQuote is a reputation index tracking the world’s largest companies on Environmental, Social, Governance (ESG), Corporate Social Responsibility, ethics and sustainability. As a business Analyst I provided reputation researchers and benchmarks to corporates, ESG ratings, and data to investors through either sector, industry or specific companies analysis. - Enterprise reporting - CSR insight and best practices
- UNIVERSITÀ BOCCONIJOB
- Academic Orientation Team…1Y 7M
Academic Orientation Team Member
Università Bocconi
I Joined the team in 2011 and I presented the Bocconi formative offer to high school students, sharing my University experience in Milan, Trento, Modena, Roma, Bari and Lecce. - Pitch presentation - Public speaking in front of up to 500 people
- GIFFONI EXPERIENCEJOB
- Masterclass Juror4Y 11M
Masterclass Juror
Giffoni Experience
Juror for the Giffoni Film Festival 2008 and selected masterclass for the following 4 years. - Exposed to an international environment - Technical and artistic aspects of movie productions - Film Industry
- Job: Google — Brand Product Manager | Video Ads - 20% Project · 2020-01 – 2021-01
- Job: Google — Global GTM Strategy & Sales Activation Lead · 2025-06 – present — Leading GTM strategy and AI enablement to help sales teams access product knowledge faster and drive adoption of new ad solutions.
- Job: Google — Creative Strategist | Google ZOO, Southern Europe - 20% Project · 2020-05 – 2020-12
- Job: Liquity — Growth Strategy - Side Project · 2022-05 – 2022-10
- Job: Google — EMEA Regional Product Lead | Google & YouTube Ads · 2021-01 – 2023-11 — Go-to-Market for Video Ads Solutions in EMEA. Product Marketing and Sales Activation.
- Job: Università Bocconi — Academic Orientation Team Member · 2011-11 – 2013-06 — I Joined the team in 2011 and I presented the Bocconi formative offer to high school students, sharing my University experience in Milan, Trento, Modena, Roma, Bari and Lecce. - Pitch presentation - Public speaking in front of up to 500 people
- Job: Google — Global Product Solutions Lead · 2023-11 – 2025-06
- Job: Deloitte — Deloitte Consulting Case Study Competition · 2015-02 – 2015-02
- Job: Ecole polytechnique fédérale de Lausanne — Technology Transfer Consultant · 2014-11 – 2015-10 — As a business developer consultant, I worked alongside with 5 startups from the EPFL ecosystem, defining market entry strategies through in-depth industry analysis and market researchers. I used the lean startup approach to successfully accomplish the prototyping phase of each project, collecting constant feedbacks by potential customers and devices’ users. - Strong biotech and AdTech insights - Financial forecast for early stage projects - Business Planning for investors
- Job: Salesforce — Futureforce Customer Success Group - Graduate Program EMEA · 2016-08 – 2017-03
- Job: swissnex Boston — Jr Project Manager for Entrepreneurship and Innovation · 2016-02 – 2016-08 — At swissnex Boston I was part of team coordinating the CTI US Market Entry Camp and the CTI US Market validation Camp. These are acceleration programs designed for Swiss startups looking to enter the US market.
- Job: Covalence EthicalQuote — Business Analyst · 2013-07 – 2013-12 — Covalence EthicalQuote is a reputation index tracking the world’s largest companies on Environmental, Social, Governance (ESG), Corporate Social Responsibility, ethics and sustainability. As a business Analyst I provided reputation researchers and benchmarks to corporates, ESG ratings, and data to investors through either sector, industry or specific companies analysis. - Enterprise reporting - CSR insight and best practices
- Job: Salesforce — Associate Success Specialist - EMEA · 2017-04 – 2017-10
- Job: Google — Key Account Manager | Performance Ads · 2018-09 – 2021-01
- Job: Google — APAC Product and Sales Activation Lead · 2026-01 – 2026-04
- Job: Google — APAC Activation Lead | App Ads · 2024-11 – 2024-12 — Lead Sales Activation Projects in Singapore and Tokyo for Google App Ads Solutions
- Job: Giffoni Experience — Masterclass Juror · 2008 – 2012 — Juror for the Giffoni Film Festival 2008 and selected masterclass for the following 4 years. - Exposed to an international environment - Technical and artistic aspects of movie productions - Film Industry
- Job: Google — Associate Account Strategist | Google Marketing Solutions · 2017-10 – 2018-09
- School: HEC Lausanne - The Faculty of Business and Economics of the University of Lausanne — Master of Science (M.Sc.), International Management
- School: University of California, Berkeley, Haas School of Business — Product Strategy
- School: Harvard University — Graduate Exchange Student from HEC - Spring Semester, Management of Technology and Innovation
- School: 國立臺灣大學 — Master of Business Administration - MBA, International Business
- School: Ecole polytechnique fédérale de Lausanne — CTI entrepreneurship training program in partnership with HEC (MSc. International Management)
- School: Università Commerciale 'Luigi Bocconi' — Bachelor's degree, Business Administration and Management
- School: American University in Dubai — Political science
Skills
Playbooks
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