Talha Taj
GTM Engineer | I help companies add revenue through cold outbound | AI Automations
I am a GTM Engineer specializing in cold outbound and revenue growth. I build scalable outbound systems using Clay, Apollo, Apify, Claude Code, Codex, and Octave to help companies generate pipeline and close more deals.
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Worked with startups globally to automate lead generation, sharpen sales processes, and run data-driven outbound campaigns that convert. Always open to connecting and exploring new opportunities in the GTM space
GTM Index
- NORTHSTAR GTMJOB
- Fractional GTME9M
Fractional GTME
Northstar GTM
- CLAYJOB
- Certified Clay Expert1Y 4M
Certified Clay Expert
Clay
I Develop advanced GTM systems using Clay and various HTTP API calls to enhance data-driven workflows. I Design scalable systems for diverse clients in real estate, SaaS, local businesses, and ed-tech sectors. I Implement enrichment and signal-based prospecting strategies to drive automated outbound engines.
- UPWORKJOB
- Lead Generation Specialist1Y 11M
Lead Generation Specialist
Upwork
Generating ICP-matched prospect lists for clients, segmented by tech stack, company growth signals, and job function essentially ready for immediate outreach with minimal bounce rates.
- EDMAXEXJOB
- BD Mgr and GTM Lead3M
Business Development Manager and GTM Lead
Edmaxex
Closed 73 clients though cold outbound calling, all bound outreach, and through inbound in-person deal closing during a short high pressure 3 month contract before the peak season of the company.
- LAHORE UNIVERSITY OF MANAGEMENT SCIENCESSCHOOL
- Economics and Political sc…4Y 11M
Economics and Political science, B.Sc
Lahore University of Management Sciences
- GENFLOW LABSJOB
- GTM Eng4M
GTM Engineer
GenFlow Labs
Managed end to end cold email campaigns for 5 active clients. Used clay and Apollo for prospecting and then using different enrichments inside clay to find interested prospects. Used different api's to reduce the cost of enrichments inside clay. Wrote highly converting sequences that generated positive replies and added revenue to the pipeline.
- KANWOODJOB
- Lead Generation Specialist6M
Lead Generation Specialist
Kanwood
Researched and built targeted prospect lists using Apollo and LinkedIn Sales Navigator, supporting top-of-funnel pipeline growth for the sales team. Ran cold email campaigns and tracked open, reply, and bounce rates to surface top-performing messaging angles. Maintained CRM hygiene in HubSpot (cleaning, deduplicating, and enriching contact records to improve outreach accuracy). Collaborated with senior BDRs on ICP refinement and list segmentation; built foundational outbound sequencing knowledge
- LAHORE UNIVERSITY OF MANAGEMENT SCIENCESJOB
- Research Assistant4M
Research Assistant
Lahore University of Management Sciences
Qualitative research with an Oxford Rhode Scholar, Dr. Soufiya.
- AGOG TRAVELLERSJOB
- BD Executive8M
Business Development Executive
Agog Travellers
- LUMS LITERARY SOCIETYJOB
- Member2Y 2M
Member
LUMS Literary Society
- Job: Northstar GTM — Fractional GTME · 2026-01 – present · 7 mo
- Job: Clay — Certified Clay Expert · 2025-06 – present · 1y 2mo — I Develop advanced GTM systems using Clay and various HTTP API calls to enhance data-driven workflows. I Design scalable systems for diverse clients in real estate, SaaS, local businesses, and ed-tech sectors. I Implement enrichment and signal-based prospecting strategies to drive automated outbound engines.
- Job: Upwork — Lead Generation Specialist · 2024-11 – present · 1y 9mo — Generating ICP-matched prospect lists for clients, segmented by tech stack, company growth signals, and job function essentially ready for immediate outreach with minimal bounce rates.
- Job: Edmaxex — Business Development Manager and GTM Lead · 2025-10 – 2026-01 · 3 mo — Closed 73 clients though cold outbound calling, all bound outreach, and through inbound in-person deal closing during a short high pressure 3 month contract before the peak season of the company.
- Job: GenFlow Labs — GTM Engineer · 2025-07 – 2025-11 · 4 mo — Managed end to end cold email campaigns for 5 active clients. Used clay and Apollo for prospecting and then using different enrichments inside clay to find interested prospects. Used different api's to reduce the cost of enrichments inside clay. Wrote highly converting sequences that generated positive replies and added revenue to the pipeline.
- Job: Kanwood — Lead Generation Specialist · 2024-06 – 2024-12 · 6 mo — Researched and built targeted prospect lists using Apollo and LinkedIn Sales Navigator, supporting top-of-funnel pipeline growth for the sales team. Ran cold email campaigns and tracked open, reply, and bounce rates to surface top-performing messaging angles. Maintained CRM hygiene in HubSpot (cleaning, deduplicating, and enriching contact records to improve outreach accuracy). Collaborated with senior BDRs on ICP refinement and list segmentation; built foundational outbound sequencing knowledge
- Job: Lahore University of Management Sciences — Research Assistant · 2024-07 – 2024-11 · 4 mo — Qualitative research with an Oxford Rhode Scholar, Dr. Soufiya.
- Job: Agog Travellers — Business Development Executive · 2023-06 – 2024-02 · 8 mo
- Job: LUMS Literary Society — Member · 2021-05 – 2023-07 · 2y 2mo
- School: Lahore University of Management Sciences — Economics and Political science, B.Sc · 2021 – 2025
Skills
Playbooks
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