Muhammad Suleman
GTM Engineer | Driving Business Growth | Clay Content Creator | LUMS’23 |
ClayI am a growth-focused professional with expertise in GTM strategy, sales automation, and outbound lead generation to help startups scale efficiently.
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I’ve worked with funded startups globally, optimizing lead generation, refining sales processes, and executing data-driven campaigns that drive acquisition and revenue growth. Driven by growth, automation, and sales innovation, I leverage tools like Clay, Octave, Prospeo, and Apify to optimize acquisition and streamline sales processes. Always eager to connect, exchange ideas, and explore new opportunities in the space!
GTM Index
- CLAYJOB
- Certified Clay Creator1Y 5M
Certified Clay Creator
Clay
- CMMJOB
- GTM Lead1Y 5M
GTM Lead
CMM
- SALESCAPTAINJOB
- Clay & GTM Specialist2M
Clay & GTM Specialist
SalesCaptain
- Managed 5 active client accounts, leading end-to-end execution of outbound campaigns and ensuring alignment with their GTM objectives. - Designed and launched personalized outreach workflows using Clay, automating lead sourcing, enrichment, and multichannel engagement. - Implemented data-driven, intent-based targeting strategies that significantly improved campaign response and conversion rates. - Built scalable outbound systems using Clay and no-code tools, enabling rapid experimentation and faster GTM execution for clients.
- GOCUSTOMERJOB
- GTM Eng and Product Mgr2M
GTM Engineer and Product Manager
GoCustomer
- SOFTWARE FINDERJOB
- Sr Lead Conversion Special…9M
Sr Lead Conversion Specialist
Software Finder
• Managed MQL's and SQL's to convert them into opportunities for Software Finder, resulting in increased revenue. • Assisted prospects in selecting the best SaaS solution tailored to their specific requirements. • Oversaw key accounts, including Hubspot, to ensure client satisfaction and retention.
- GENFLOW LABSJOB
- Co-Founder5M
Co-Founder
GenFlow Labs
Genflow Labs was a Claygency we founded, leveraging Clay for automated outbound strategies. We scaled to $10K MRR but ultimately couldn’t sustain growth. The key challenge was differentiation in a saturated market, leading to churn and inconsistent lead quality. While the venture didn’t last, it provided invaluable insights into positioning, retention, and offer structuring for future endeavors.
- NARRATUSJOB
- Co-Founder9M
Co-Founder
Narratus
- ROYAL CYBERJOB
- Inside Sales Team Lead11M
Inside Sales Team Lead
Royal Cyber Inc.
• Managed salesforce technology growth in ANZ, MEA, NA regions. • Created and managed email campaigns for lead generation. • Led inside sales team to drive revenue growth and client acquisition.
- KANWOODJOB
- Growth Lead1Y 8M
Growth Lead
Kanwood
1. Develop and lead the company's growth strategy, with a focus on expanding market share and increasing revenue. 2. Collaborate with cross-functional teams to develop and implement marketing campaigns, product launches, and other initiatives that support the growth strategy. 3. Analyze performance data and metrics to evaluate the effectiveness of growth initiatives, and make data-driven recommendations for improvement. 4. Manage relationships with external partners, such as vendors, agencies, and strategic partners, to support growth initiatives and maximize value.
- Sales Mktg Positions3M
Sales Marketing Positions
Kanwood
- HEYCOMMERCEJOB
- Assistant Product Mgr1M
Assistant Product Manager
HeyCommerce
- LAHORE UNIVERSITY OF MANAGEMENT SCIENCESSCHOOL
- BSc, Economics3Y 11M
BSc, Economics
Lahore University of Management Sciences
- Job: Clay — Certified Clay Creator · 2025-05 – present · 1y 3mo
- Job: SalesCaptain — Clay & GTM Specialist · 2025-03 – 2025-05 · 2 mo — - Managed 5 active client accounts, leading end-to-end execution of outbound campaigns and ensuring alignment with their GTM objectives. - Designed and launched personalized outreach workflows using Clay, automating lead sourcing, enrichment, and multichannel engagement. - Implemented data-driven, intent-based targeting strategies that significantly improved campaign response and conversion rates. - Built scalable outbound systems using Clay and no-code tools, enabling rapid experimentation and faster GTM execution for clients.
- Job: GoCustomer — GTM Engineer and Product Manager · 2025-02 – 2025-04 · 2 mo
- Job: Software Finder — Sr Lead Conversion Specialist · 2024-06 – 2025-03 · 9 mo — • Managed MQL's and SQL's to convert them into opportunities for Software Finder, resulting in increased revenue. • Assisted prospects in selecting the best SaaS solution tailored to their specific requirements. • Oversaw key accounts, including Hubspot, to ensure client satisfaction and retention.
- Job: GenFlow Labs — Co-Founder · 2024-07 – 2024-12 · 5 mo — Genflow Labs was a Claygency we founded, leveraging Clay for automated outbound strategies. We scaled to $10K MRR but ultimately couldn’t sustain growth. The key challenge was differentiation in a saturated market, leading to churn and inconsistent lead quality. While the venture didn’t last, it provided invaluable insights into positioning, retention, and offer structuring for future endeavors.
- Job: Narratus — Co-Founder · 2024-02 – 2024-11 · 9 mo
- Job: Royal Cyber Inc. — Inside Sales Team Lead · 2023-10 – 2024-09 · 11 mo — • Managed salesforce technology growth in ANZ, MEA, NA regions. • Created and managed email campaigns for lead generation. • Led inside sales team to drive revenue growth and client acquisition.
- Job: Kanwood — Growth Lead · 2022-11 – 2024-07 · 1y 8mo — 1. Develop and lead the company's growth strategy, with a focus on expanding market share and increasing revenue. 2. Collaborate with cross-functional teams to develop and implement marketing campaigns, product launches, and other initiatives that support the growth strategy. 3. Analyze performance data and metrics to evaluate the effectiveness of growth initiatives, and make data-driven recommendations for improvement. 4. Manage relationships with external partners, such as vendors, agencies, and strategic partners, to support growth initiatives and maximize value.
- Job: Kanwood — Sales Marketing Positions · 2022-08 – 2022-11 · 3 mo
- Job: HeyCommerce — Assistant Product Manager · 2023-09 – 2023-10 · 1 mo
- Job: CMM — GTM Lead · 2025-05 – present · 1y 3mo
- School: Lahore University of Management Sciences — BSc, Economics · 2019-08 – 2023-07
Skills
Playbooks
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