Bilal Ahmed
GTM & AI | Outbound Strategy & Growth | Clay | Ready to Make an Impact
I specialize in GTM engineering and business development, helping SaaS and B2B companies translate complex outreach into predictable revenue growth.
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My strength lies in combining AI-driven tools, automation, and data from multiple sources to craft strategies that don’t just generate leads, but open the door to long-term client relationships. I’m driven by one principle: today’s buyers are smarter and harder to reach, which means yesterday’s tactics won’t work. I focus on building modern, multi-channel systems that resonate with decision-makers and deliver measurable impact.
GTM Index
- CMMJOB
- GTM E1Y
GTM E
CMM
- CLAYJOB
- Claymaker2Y 5M
Claymaker
Clay
- KENWOODJOB
- GTM Eng2M
GTM Engineer
Kenwood
• Designed AI-driven multichannel outreach strategies leveraging Clay and Instantly, aligning campaigns with client ICPs and intent signals, which improved reply rates by 37.5% (from 3.2% to 4.4%) within three months. • Developed automated GTM workflows integrating Clay enrichment and Instantly sequencing, reducing manual prospecting by 35%, accelerating outreach cycles by 2x, and ensuring more consistent campaign execution. • Optimized campaign messaging through AI-driven personalization and A/B testing, which led to a 22% increase in qualified meetings booked and a 17% higher demo show-up rate across SaaS accounts. • Contributed to predictable pipeline growth by turning ad-hoc prospecting…
- RECKITTJOB
- Sales Mgr1Y 2M
Sales Manager
Reckitt
• Managed a portfolio of 50M across 2000+ GT retailers and consistently drove performance with a 23% YoY growth in Dettol and 20% YoY growth in Harpic during H2 2024 by ensuring availability of all core SKUs, including Harpic, Dettol, and Veet. • Achieved a 12% overall growth in Q3 2024, including a 67% YoY increase in the Mortein category by increasing customer bucket size growing the average SKUs sold per customer from 12 to 17. • Exceeded the Health Business target by 9% in H2 2024, driven by a 54% YoY growth in Veet, achieved by positioning it as a core SKU and securing contracts with high-purchasing outlets for sustained growth. • Recorded a 12% MoM growth in the Hygiene category in H2…
- GENFLOW LABSJOB
- Co-Founder7M
Co-Founder
GenFlow Labs
• Implemented AI-driven outbound campaigns using Clay, designing ICP-specific sequences that targeted SaaS and B2B prospects, achieving consistent engagement in a competitive market. • Scaled revenue to $10K MRR within months by optimizing outreach workflows, testing messaging, and leveraging automation to increase lead-to-demo conversion. • Refined GTM playbooks by analyzing campaign performance metrics, adjusting targeting and touchpoints to maximize pipeline quality and minimize churn.
- DASTGYRJOB
- City Lead5M
City Lead
Dastgyr
• Ensured the availability of Power SKUs. This resulted in a 3x AOV from 6K to 12K. Subsequently enhancing operational efficiency and improving TFRs. • Implemented effective pricing negotiations with sellers, ensured SKU availability, and focused on marketing strategies to attract organic customers. This proactive approach led to a remarkable increase in daily GMV from 350K to 800K. • Led a team of 5 agents in strategic improvements for vital categories such as Chai & Coffee and Dairy, resulting in a significant daily GMV boost from 0 to 400K and an expanded user base. • Achieved a MoM growth of 80%, increasing NMV from 10M to 18M, while maintaining an impressive 99% delivery rate and foste…
- Key Account Mgr4M
Key Account Manager
Dastgyr
• Managed 25 Key Accounts in Lahore East Zone. Collaborated closely with Marketing, Growth, and Category Managers to optimize pricing, broaden product assortment, resulting in a remarkable 380% increase in daily GMV from 200K to 1.2M, all while maintaining a consistent 96%+ fulfillment rate. • Expanded Dairy and Beverages categories by onboarding new sellers and adding a tailored assortment, driving an impressive 200% boost in sales, making these categories the highest user-driving segments. • Initiated consumer-centric campaigns, attracting daily average users from 30 to a staggering 100+, which in turn, boosted the average order value from 4000 to an impressive 10,000. • Led a dynamic tea…
- LAHORE UNIVERSITY OF MANAGEMENT SCIENCESSCHOOL
- Bachelor of Science - BS,…4Y 11M
Bachelor of Science - BS, BSc Management Sciences
Lahore University of Management Sciences
- LUMS ADVENTURE SOCIETYJOB
- VP Operations1Y
Vice President Operations
Lums Adventure Society
• Devised projects and strategies of cost cutting and effective vendor management to maintain the entity’s sustainability. • Used analytical skills, and proficiency in communication to lead a team in arranging, organizing, and executing expeditions to the unexplored areas in the North, leading to 14 well executed trips. • Led attractive marketing campaigns to consistently build an image of adventurous expeditions, leading to more than 600 participants, generating a net profit of 2.3 million PKR.
- BANK ALFALAH LIMITEDJOB
- Human Resources Intern1M
Human Resources Intern
Bank Alfalah Limited
• Pioneered the designing of an internal marketing strategy to encourage all employees to partake in the ‘Developmental Training Centre’, increasing the overall training participation of employees by 25%, and raising employee effectiveness by 18%. • Oversaw the recruitment of 18 key interns by streamlining the lead time of the process from 25 days to just 12 days. • Cleaned data-driven insights of more than 120,000 employees using R Studio and aligned it to implement a real-time visual dashboard (Excel) depicting KPIs like employee focus areas, strengths, satisfaction, and performance. • Optimized a system to determine the status of training completion of departmental groups, leading to an…
- LAHORE UNIVERSITY OF MANAGEMENT SCIENCESJOB
- Teaching Assistant4M
Teaching Assistant
Lahore University of Management Sciences
'Teaching Assistance for Optimization in Decision Making' Monitored the development of 60 students regularly and held 5 training tutorials to guide them on enhancing their in-class performance and deepen their knowledge of advanced excel analytics and concepts (including Goal Programming).
- Job: CMM — GTM E · 2025-10 – present · 10 mo
- Job: Clay — Claymaker · 2024-05 – present · 2y 3mo
- Job: Kenwood — GTM Engineer · 2025-07 – 2025-09 · 2 mo — • Designed AI-driven multichannel outreach strategies leveraging Clay and Instantly, aligning campaigns with client ICPs and intent signals, which improved reply rates by 37.5% (from 3.2% to 4.4%) within three months. • Developed automated GTM workflows integrating Clay enrichment and Instantly sequencing, reducing manual prospecting by 35%, accelerating outreach cycles by 2x, and ensuring more consistent campaign execution. • Optimized campaign messaging through AI-driven personalization and A/B testing, which led to a 22% increase in qualified meetings booked and a 17% higher demo show-up rate across SaaS accounts. • Contributed to predictable pipeline growth by turning ad-hoc prospecting…
- Job: Reckitt — Sales Manager · 2024-05 – 2025-07 · 1y 2mo — • Managed a portfolio of 50M across 2000+ GT retailers and consistently drove performance with a 23% YoY growth in Dettol and 20% YoY growth in Harpic during H2 2024 by ensuring availability of all core SKUs, including Harpic, Dettol, and Veet. • Achieved a 12% overall growth in Q3 2024, including a 67% YoY increase in the Mortein category by increasing customer bucket size growing the average SKUs sold per customer from 12 to 17. • Exceeded the Health Business target by 9% in H2 2024, driven by a 54% YoY growth in Veet, achieved by positioning it as a core SKU and securing contracts with high-purchasing outlets for sustained growth. • Recorded a 12% MoM growth in the Hygiene category in H2…
- Job: GenFlow Labs — Co-Founder · 2024-05 – 2024-12 · 7 mo — • Implemented AI-driven outbound campaigns using Clay, designing ICP-specific sequences that targeted SaaS and B2B prospects, achieving consistent engagement in a competitive market. • Scaled revenue to $10K MRR within months by optimizing outreach workflows, testing messaging, and leveraging automation to increase lead-to-demo conversion. • Refined GTM playbooks by analyzing campaign performance metrics, adjusting targeting and touchpoints to maximize pipeline quality and minimize churn.
- Job: Dastgyr — City Lead · 2023-11 – 2024-04 · 5 mo — • Ensured the availability of Power SKUs. This resulted in a 3x AOV from 6K to 12K. Subsequently enhancing operational efficiency and improving TFRs. • Implemented effective pricing negotiations with sellers, ensured SKU availability, and focused on marketing strategies to attract organic customers. This proactive approach led to a remarkable increase in daily GMV from 350K to 800K. • Led a team of 5 agents in strategic improvements for vital categories such as Chai & Coffee and Dairy, resulting in a significant daily GMV boost from 0 to 400K and an expanded user base. • Achieved a MoM growth of 80%, increasing NMV from 10M to 18M, while maintaining an impressive 99% delivery rate and foste…
- Job: Dastgyr — Key Account Manager · 2023-07 – 2023-11 · 4 mo — • Managed 25 Key Accounts in Lahore East Zone. Collaborated closely with Marketing, Growth, and Category Managers to optimize pricing, broaden product assortment, resulting in a remarkable 380% increase in daily GMV from 200K to 1.2M, all while maintaining a consistent 96%+ fulfillment rate. • Expanded Dairy and Beverages categories by onboarding new sellers and adding a tailored assortment, driving an impressive 200% boost in sales, making these categories the highest user-driving segments. • Initiated consumer-centric campaigns, attracting daily average users from 30 to a staggering 100+, which in turn, boosted the average order value from 4000 to an impressive 10,000. • Led a dynamic tea…
- Job: Lums Adventure Society — Vice President Operations · 2022-05 – 2023-05 · 1y — • Devised projects and strategies of cost cutting and effective vendor management to maintain the entity’s sustainability. • Used analytical skills, and proficiency in communication to lead a team in arranging, organizing, and executing expeditions to the unexplored areas in the North, leading to 14 well executed trips. • Led attractive marketing campaigns to consistently build an image of adventurous expeditions, leading to more than 600 participants, generating a net profit of 2.3 million PKR.
- Job: Bank Alfalah Limited — Human Resources Intern · 2022-06 – 2022-07 · 1 mo — • Pioneered the designing of an internal marketing strategy to encourage all employees to partake in the ‘Developmental Training Centre’, increasing the overall training participation of employees by 25%, and raising employee effectiveness by 18%. • Oversaw the recruitment of 18 key interns by streamlining the lead time of the process from 25 days to just 12 days. • Cleaned data-driven insights of more than 120,000 employees using R Studio and aligned it to implement a real-time visual dashboard (Excel) depicting KPIs like employee focus areas, strengths, satisfaction, and performance. • Optimized a system to determine the status of training completion of departmental groups, leading to an…
- Job: Lahore University of Management Sciences — Teaching Assistant · 2022-01 – 2022-05 · 4 mo — 'Teaching Assistance for Optimization in Decision Making' Monitored the development of 60 students regularly and held 5 training tutorials to guide them on enhancing their in-class performance and deepen their knowledge of advanced excel analytics and concepts (including Goal Programming).
- Job: Go To Market Engineering — GTM Engineer · unknown – present
- Job: Mike Ollefs — GTM Engineer · unknown – present
- Job: No-company. (Self-employed.) — GTM Engineer · unknown – present
- School: Lahore University of Management Sciences — Bachelor of Science - BS, BSc Management Sciences · 2019 – 2023
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