Soumil Kar

All things marketing & b2b

India7.7k followers
Locadex-AIESECex-AB InBev

I have built global marketing & SDR teams for 0→1, 1→10, and 10→100 journeys over the last 10 years across SaaS, recruitment, logistics, and professional

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Having done more than ‘just marketing’, I operate from a vantage point that allows me to move the needle on critical business metrics of revenue, pipeline, and I enjoy getting my hands dirty as much as I love bringing people together to rally towards an audacious goal.

Career Timeline

JobSchool

GTM Index

  1. LOCADJOB
    1. Global Head of Mktg, BD an…
      1Y 8M
  2. DARWINBOXJOB
    1. Associate Dir - BD and Ins…
      1Y 9M
    2. Associate Dir - Growth Mktg
      6M
    3. Senior Mgr - Growth Mktg
      1Y 1M
    4. Growth & Demand Mktg Lead
      1Y 11M
  3. HUBSPOTJOB
    1. Brand Ambassador
      2Y 11M
  4. BETTERWORKSJOB
    1. Head of Mktg (Acquired by…
      2Y 5M
  5. JOBSPIREJOB
    1. Head of Sales and Mktg (Ac…
      1Y 11M
  6. VISVESVARAYA TECHNOLOGICAL UNIVERSITYSCHOOL
    1. Bachelor of Eng (B.E.), El…
      4Y 11M
  7. AIESECJOB
    1. VP Communications and Info…
      11M
    2. National Control Body - Co…
      5M
    3. National Support Team - In…
      6M
    4. VP Social Sector - Incomin…
      11M
    5. Team Leader, Recruitements
      5M
    6. Team Leader, Social Sector
      5M
    7. Member, Social Sector
      4M
  8. AB INBEVJOB
    1. Brand Ambassador
      2M
  9. DELHI PUBLIC SCHOOL - AHMEDABADSCHOOL
    1. 12th Standard, Science
      2Y 11M
  10. AMITY INTERNATIONAL SCHOOLSCHOOL
    1. 10th Standard Schooling
      14Y 11M

Time in market 30Y 9MOpen 1Closed 18Stints 19

gtmindex.io/p/soumilkar

  1. Job: AIESEC — Member, Social Sector · 2011-09 – 2012-01 · 4 mo
  2. Job: AB InBev — Brand Ambassador · 2012-07 – 2012-09 · 2 mo — Execution of ground level marketing strategies for Budweiser Magnum; Understanding the demand through market research and feedback; Devising B2B and B2C strategies for Bangalore promotions; Public Relations through pre launch events and surveys.
  3. Job: Darwinbox — Associate Director - Growth Marketing · 2022-10 – 2023-04 · 6 mo — Scaled from a growth marketing lead to an associate director in 3.5 years. Led organic growth (SEO), paid digital, experiential, events, ABM & campaign management, marketing strategy & operations, website & conversion optimization, email marketing, SDR enablement, and special initiatives across India, SEA, EMEA, and USA.
  4. Job: Darwinbox — Growth & Demand Marketing Lead · 2019-08 – 2021-07 · 1y 11mo
  5. Job: AIESEC — Team Leader, Recruitements · 2012-07 – 2012-12 · 5 mo — As the team leader recruitment's, I was operational end responsible of the August-September Recruitment's of AIESEC in Bangalore. The Job Role: 1. Leading a team to recruit 100 new members for AIESEC in Bangalore. 2. Contacting the registries from the Online Registration System. 3. Driving down recruitment as an organizational activity and engaging the Local Committee with the same. 4. Managing the GD-PI process.
  6. Job: Betterworks — Head of Marketing (Acquired by BetterWorks) · 2017-02 – 2019-07 · 2y 5mo — Hyphen's advanced analytics lets Executives, Managers, and Human Resources leaders have their finger on the pulse of their organization and expose unknown issues - especially those that will never come out of top-down surveys or all-hands meetings, driving them to make more effective and timelier business decisions. My purview lies essentially in the Indian and upcoming global markets. Top Responsibilities Include:  Marketing Strategy & Brand  Sales Enablement & Demand Generation  Social Media Marketing  Search (SEO + SEM)  Digital & Social Advertising  Performance/Affiliate Marketing  Content Marketing  Community Management  Email Marketing & Automation  Basic Product Marketing…
  7. Job: Darwinbox — Senior Manager - Growth Marketing · 2021-08 – 2022-09 · 1y 1mo
  8. Job: AIESEC — Vice President Communications and Information Management · 2014-01 – 2014-12 · 11 mo — As the Vice President Communications and Information Management the Job Profile: -> Digital Marketing and creating new channels for talent procurement and International Marketing. -> Information Management; Management of internal communication channels and data within the organization. -> Analyzing organizational data to create business intelligence reports and using IT tools to optimize processes. -> Setting up stakeholder communication processes and platforms. -> Executive Body Member and Organizational Management roles. Top responsibilities include: 1. Team Management - Coaching, Training and Leadership Management at Local Level. 2. Executive Duties - Conference Managem…
  9. Job: Jobspire — Head of Sales and Marketing (Acquired by JustCode) · 2015-02 – 2017-01 · 1y 11mo — My stint at Jobspire involves me being the sole owner of the Marketing function @ Jobspire. I would like to guide you to a few pointers which will help you understand my work better: -> Scaled Jobspire from 0-250,000 users with minimalistic budgets. . -> Customer Acquisition prices ranging between Rs18 - Rs30. -> Sustainable marketing initiatives which can run on auto pilot mode. -> Overall marketing strategy and brand management based on organizational goals. -> Execution of tactical on ground strategies. -> Intensive social presence and developing a community around job seekers and startup enthusiasts. -> Setting up one of the most upcoming career education platform: http://blog.jobspire…
  10. Job: AIESEC — National Support Team - International Relations Manager · 2013-06 – 2013-12 · 6 mo — Being the part of the National Support Team for Social Operations of AIESEC India, I was responsible for driving down the National Committee strategies in all the Local Chapters of AIESEC India. The Job Role included: 1. Creating and implementing International Relations strategies for the Asia Pacific, Western Europe and Northern America, Africa and Ibero-American regions. 2. Driving down the strategies in all the local chapters of AIESEC India. 3. Managing Digital Network Marketing channels and creation of the same. 4. Representing AIESEC India in Country Partnership Meetings along with the National Head. 5. Tracking performance and delivery of National IR Partnerships.
  11. Job: AIESEC — Team Leader, Social Sector · 2012-01 – 2012-06 · 5 mo
  12. Job: AIESEC — Vice President Social Sector - Incoming Exchange Operations · 2013-01 – 2013-12 · 11 mo — As Vice President Social Sector - Incoming Exchange the Job Profile: -> International Recruitment of 118 Volunteers from over 50+ countries for Social Organizations; -> 4 Projects as Social Businesses on Child Rights, Education, HIV AIDS and Social Entrepreneurship; Impacted 2000+ underprivileged households in and around Bangalore. -> Sales and acquiring 10 new clients. -> International Marketing of opportunities and recruiting suitable profiles. -> Executive Body Member and Organizational Management roles. Top responsibilities include: 1. Team Management - Coaching, Training and Leadership Management at Local Level. 2. Executive Duties - Conference Management - Ev…
  13. Job: HubSpot — Brand Ambassador · 2017-07 – 2020-06 · 2y 11mo — Evangelising the Hubspot ecosystem within India, APAC & South East Asia.
  14. Job: Darwinbox — Associate Director - BD and Inside Sales (Global) · 2023-04 – 2025-01 · 1y 9mo — Function: Sales Development (in the marketing org) Switched gears from being a functional marketing leader to a scale inside sales leader with a team of 30+ people across 9 countries with the idea of doing more with less.
  15. Job: AIESEC — National Control Body - Comunications Manager · 2014-01 – 2014-06 · 5 mo — The Job Profile included: Setting up quality standards for all the processes at a national level; Constant check and evaluation of process implementation; Consultancy and communication; Firefighting of quality issues and trouble shooting; Auditing of International opportunities; National Representation
  16. Job: Locad — Global Head of Marketing, Business Development and GTM Engineering · 2025-02 – present · 1y 6mo — Leading full spectrum Marketing, Business Development, RevOps, and GTM Engineering. On a side quest to turn Locad into an agentic company. I play across India, China, South East Asia, Middle East, Australia, and North America.
  17. School: Visvesvaraya Technological University — Bachelor of Engineering (B.E.), Electrical and Electronics Engineering · 2011 – 2015
  18. School: Delhi Public School - Ahmedabad — 12th Standard, Science · 2008 – 2010
  19. School: Amity International School — 10th Standard Schooling · 1996 – 2010

Skills

HubSpotGTM engineeringAgentic AI DevelopmentRevopsSolution SellingEvangelismInside SalesDarwinboxTeam ManagementStrategic PartnershipsLeadership DevelopmentMarket ResearchBusiness DevelopmentSaaSMarketingSalesTeam LeadershipProject ManagementTeamworkMicrosoft Office

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