Kieran Flanagan
SVP Agentic GTM & Systems, Former(CMO, SVP) | All things AI | Sequoia Scout | Advisor
HubSpot
ex-ZapierCMO, SVP of Marketing at brands like Zapier and HubSpot. Angel investor, Sequoia Scout and Advisor to many great companies (Miro, Ramp, Chainlink and more).
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The number one marketing podcast - Marketing Against the Grain (You Should Tune In) I create content for the 5%, the marketers who want to be in the top five percentile. Follow me on LinkedIn and subscribe to my newsletter io/newsletter). Conference Speaker, but limited because it's tiring!
GTM Index
- HUBSPOTJOB
- SVP, Agentic GTM & Systems6M
SVP, Agentic GTM & Systems
HubSpot
Leading HubSpot's Agentic GTM & Systems org, building out a true agentic GTM. The group's mission is to build the most capable AI native GTM in SaaS across how we market, sell, and delight our customers.
- Mktg, AI & GTM (SVP)1Y 11M
Marketing, AI & GTM (SVP)
HubSpot
1. Reimagining our low-end gtm strategy 2. Reimagining GTM with AI 3. Bringing products to market, excelling at product positioning, and scaling demand globally.
- Senior VP Mktg2Y 1M
Senior Vice President Marketing
HubSpot
Leading a group of 160+ including the following: - Global Customer Acquisition: If we've recently passed 100k customers and 1 billion dollars in revenue, our ability to scale demand through inbound marketing has been a big part of that success. - HubSpot Media Group: We've always differentiated ourselves by obsessing over publishing great media for our audience. We recently bought a media company to double down on those efforts (see HubSpot buys The Hustle) - HubSpot Network: We're educators at heart. It's why we've invested in our world-class Academy, growing community, and credentialing to help customers, partners, and HubSpot network members succeed in their careers. - Other teams in…
- VP Mktg/Growth4Y 11M
VP Marketing/Growth
HubSpot
Manage a team of 60+ marketers who help grow HubSpot globally. - Was part of the early team to grow out a freemium business for HubSpot, accountable for growing free users, PQLs, and touchless revenue. I've written about it and spoke about it a lot, included a couple of links below. - Doubled traffic across our blogs in under 16 months (4mil to 8 mil). Learn some of our secrets here (http://bit.ly/hubspotblogginggrowth). - Relaunched all of our websites, resulting in 6m gain in projected ARR. Learn more here (http://bit.ly/hubspotwebsitelaunch). - Have grown global demand consistently YoY via SEO, Content, Paid, Partnerships, Product-Lead Growth, Campaigns. Plus a bunch more fun stuff.…
- International Mktg Dir & O…3Y
International Marketing Director & Optimisation Team
HubSpot
Was part of the founding group of HubSpot's international business (20 people). - Grew the international marketing team from 1 to 17 people helping to grow HubSpot international from 20 to > 600 people. - Was responsible for growing our international marketing funnel - leads, mqls, revenue. - Created & managed HubSpot's global SEO & CRO team.
- SEQUOIA CAPITALJOB
- Sequoia Scout5Y 1M
Sequoia Scout
Sequoia Capital
- SOWORKJOB
- Advisor4Y 7M
Advisor
Sowork
Growth and Marketing Advisor
- POSTAL.IOJOB
- Advisor5Y 11M
Advisor
Postal.io
Growth & Marketing Advisory Role
- KIERANFLANAGAN.IOJOB
- Angel Investor & Advising5Y 5M
Angel Investor & Advising
KieranFlanagan.io
- ZAPIERJOB
- CMO1Y 3M
CMO
Zapier
CMO & Growing Self-Serve Revenue at Zapier
- CHAINLINK LABSJOB
- Advisor1Y
Advisor
Chainlink Labs
Growth, Marketing, Community Advisor
- MIROJOB
- Advisor1Y 6M
Advisor
Miro
Growth and Marketing Advisory Role
- MARKETO, AN ADOBE COMPANYJOB
- Online Mktg Mgr (EMEA)9M
Online Marketing Manager (EMEA)
Marketo, an Adobe Company
- Responsible for Marketo's online marketing strategy in EMEA
- Job: HubSpot — SVP, Agentic GTM & Systems · 2026-04 – present · 4 mo — Leading HubSpot's Agentic GTM & Systems org, building out a true agentic GTM. The group's mission is to build the most capable AI native GTM in SaaS across how we market, sell, and delight our customers.
- Job: HubSpot — Marketing, AI & GTM (SVP) · 2024-05 – 2026-04 · 1y 11mo — 1. Reimagining our low-end gtm strategy 2. Reimagining GTM with AI 3. Bringing products to market, excelling at product positioning, and scaling demand globally.
- Job: Sequoia Capital — Sequoia Scout · 2021-09 – present · 4y 11mo
- Job: Sowork — Advisor · 2022-03 – present · 4y 5mo — Growth and Marketing Advisor
- Job: Postal.io — Advisor · 2020-11 – present · 5y 9mo — Growth & Marketing Advisory Role
- Job: Zapier — CMO · 2023-01 – 2024-04 · 1y 3mo — CMO & Growing Self-Serve Revenue at Zapier
- Job: Chainlink Labs — Advisor · 2022-04 – 2023-04 · 1y — Growth, Marketing, Community Advisor
- Job: HubSpot — Senior Vice President Marketing · 2020-12 – 2023-01 · 2y 1mo — Leading a group of 160+ including the following: - Global Customer Acquisition: If we've recently passed 100k customers and 1 billion dollars in revenue, our ability to scale demand through inbound marketing has been a big part of that success. - HubSpot Media Group: We've always differentiated ourselves by obsessing over publishing great media for our audience. We recently bought a media company to double down on those efforts (see HubSpot buys The Hustle) - HubSpot Network: We're educators at heart. It's why we've invested in our world-class Academy, growing community, and credentialing to help customers, partners, and HubSpot network members succeed in their careers. - Other teams in…
- Job: HubSpot — VP Marketing/Growth · 2016-01 – 2020-12 · 4y 11mo — Manage a team of 60+ marketers who help grow HubSpot globally. - Was part of the early team to grow out a freemium business for HubSpot, accountable for growing free users, PQLs, and touchless revenue. I've written about it and spoke about it a lot, included a couple of links below. - Doubled traffic across our blogs in under 16 months (4mil to 8 mil). Learn some of our secrets here (http://bit.ly/hubspotblogginggrowth). - Relaunched all of our websites, resulting in 6m gain in projected ARR. Learn more here (http://bit.ly/hubspotwebsitelaunch). - Have grown global demand consistently YoY via SEO, Content, Paid, Partnerships, Product-Lead Growth, Campaigns. Plus a bunch more fun stuff.…
- Job: HubSpot — International Marketing Director & Optimisation Team · 2013-01 – 2016-01 · 3y — Was part of the founding group of HubSpot's international business (20 people). - Grew the international marketing team from 1 to 17 people helping to grow HubSpot international from 20 to > 600 people. - Was responsible for growing our international marketing funnel - leads, mqls, revenue. - Created & managed HubSpot's global SEO & CRO team.
- Job: Miro — Advisor · 2020-03 – 2021-09 · 1y 6mo — Growth and Marketing Advisory Role
- Job: Marketo, an Adobe Company — Online Marketing Manager (EMEA) · 2012-04 – 2013-01 · 9 mo — - Responsible for Marketo's online marketing strategy in EMEA
- Job: KieranFlanagan.io — Angel Investor & Advising · 2021-05 – present · 5y 3mo
- School: Ulster University — BA(hons), Computer Science
- School: Chris Howard — Masters in NLP
- School: Christopher Howard — Practitionar, NLP
- School: New Horizons (Exam Center) — ITIL V3 Foundation
- School: Dublin Business School — Diploma, Diploma in Selling & Sales Management
Skills
Playbooks
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