Sophie Lefebvre
Growth Lead | Figuring out why product, marketing & sales aren’t driving revenue | Fractional | Consumer products, SaaS & Professional services
The product is real. Customers are paying.
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But it is not translating into consistent Somewhere between what the product does, how it is brought to market, and how it is sold, things are not connecting. It is the kind of gap that does not sit inside a single function and is rarely I come in as a fractional leader, embedded inside the business, to find where the breakdown is between product, go-to-market, marketing, and sales, and address it in execution. Hands Often, the entry point is the product. A roadmap that needs rethinking. Development has stalled. A launch that did not land. A product that works but is not The work always moves to the same place: the system connecting the SaaS, mobile applications, consumer electronics, licensed products, and professional services. The context changes. The pattern does $70M business unit with products launched across 5 continentsSubscription platform built from a napkin sketch and launched at New York Comic Con1,000+ products developed across manufacturing and tech$200M+ in incremental revenue generatedThe products rarely need to change. The system com
GTM Index
- STRATEGIES WITHOUT BORDERSJOB
- Fractional Growth Lead11Y
Fractional Growth Lead | Product · GTM · Marketing · Sales
Strategies without Borders LLC
I work with founders at startups and SMBs who have a real product and early customers, but cannot get to repeatable revenue because product, marketing, and sales have never been connected into a system that runs without them. I am typically brought in for a product problem. The work always ends up spanning the whole system. Working across product, go-to-market, marketing, and sales to find where it breaks between strategy and execution, and fix it. • Leading positioning, messaging, and go-to-market across product and sales channels • Aligning product, marketing, and sales into one operating system • Translating strategy into execution, hands on, inside the business Different industries.…
- Product & GTM Strategy Con…1Y 4M
Product & GTM Strategy Consultant
Strategies without Borders LLC
• Product and marketing lead crafting business model and GTM plan for 20 online banking/tax courses. • Consulted for 3 startup founders (gaming, sustainability, CPG) on product and business strategies.
- Product & GTM Strategy Con…3Y 4M
Product & GTM Strategy Consultant
Strategies without Borders LLC
• Consulted on product market fit analysis, product roadmaps, GTM plans, and business development. • Crafted product/GTM strategies for 14 startups and SMBs (4-12 months) for 20 products launches. Select Clients: Nuutok; Purodora ; Van Berkel USA; Storm’n You; Cleanyst; Move 38.
- CONFIDENTIAL CLIENTJOB
- Fractional Growth Lead1Y 7M
Fractional Growth Lead
Confidential Client
Brought in to review a product challenge. Now operating as an embedded growth lead across the business. Working across product, go-to-market, marketing, and sales to find where it breaks and fix it at the execution level. • Leading positioning, messaging, and narrative across website and sales channels • Aligning sales and marketing to improve pipeline quality and conversion • Reviewing and upgrading marketing and sales tech infrastructure • Driving website redesign to better reflect value proposition and improve performance • Translating strategy into execution across teams The products did not change. The system did.
- SENSARAAJOB
- Advisor/Mentor1Y 4M
Advisor/Mentor
SENSARAa
Advising and mentoring co-founders during the early development of an innovative management tool that empowers leaders to enhance team performance by focusing on identifying and developing critical soft skills. Providing strategic guidance on operational growth, product vision, and go-to-market (GTM) planning, to ensure the solution aligns with organizational objectives and individual development goals.
- MIND THE BRIDGEJOB
- Startup Mentor1Y 4M
Startup Mentor
Mind the Bridge
Desafia San Francisco program mentor (non-equity public assistance initiative addressed to Spanish startup founders with the greatest potential to successfully tackle the international market). • Product and GTM mentoring for 3 AI SaaS B2B startups from Spain looking to scale in the US (2024). • Mentored 7 women startup founders from Spain, on scaling European business in the US (2023).
- EMPLOYBRIDGEJOB
- Senior Dir Enterprise Busi…1Y 1M
Senior Director Enterprise Business Architecture & UX (EBX)
EmployBridge
• Built and managed a centralized internal consulting team of 14 (4 direct) focused on strategic projects. • Led EBA, UX Research, UX Design, and UIE, partnering with Product Teams, saving $1.1M in external fees. • Partnered on 50+ cross-functional projects, translating stakeholders/business strategy into product needs. • Guided 4 enterprise SaaS product, process, and user discovery capturing user pain points & system gaps. • Institutionalized enterprise practice with 400+ process maps, 20+ research studies, 3 design style guides.
- Dir Enterprise Business Ar…8M
Director Enterprise Business Architecture
EmployBridge
• Established EBA to focus on improving business alignment, agility, efficiency, and decision-making. • Captured business capabilities, processes, information flow and technology infrastructure in a blueprint. • Positioned EBA as source of truth for business processes & technology onboarding 4 consulting agencies. • Conducted post-merger process, technology, and user integration impact analysis for 6 value streams. • Initiated 9 cross-functional workshops to gather requirements from sales, marketing, technology, product.
- Business Architect (Consul…4M
Business Architect (Consultant)
EmployBridge
• Selected to consult for corporate initiative, mapping processes for 9 value streams, 40 workstreams and 6 business models, including technology dependencies, collaborating with over 100 stakeholders.
- Emerging Product & Service…7M
Emerging Product & Service Lead – Innovation Team
EmployBridge
• Mapped customer journey and conducted 100+ clients and candidates interview leading to an MVP.
- COSMOJOB
- Head of Mktg & Strategic P…11M
Head of Marketing & Strategic Planning - Product Lead
COSMO
• Developed and oversaw global marketing strategy and operations, market intelligence and KPI tools. • Led design and product taking an idea to business validation, and patent submission in 6 months.
- JAZWARES,JOB
- VP Product Management & BD…10M
VP Product Management & Business Development - JazWings
Jazwares, LLC
• Designed, developed, and launched online platform in 10 months with 12 projects and 500+ subscribers. • Built Agile team of 9, managed development, design, product roadmap, research, P&L, legal, GTM.
- Senior Dir Product Develop…1Y 1M
Senior Director Product Development
Jazwares, LLC
• Led product development for 16 licensed brands managing a team of 17 designers (products) and 3 PMs. • Optimized operations and implemented 3D printing technology reducing PD cycle time by 6 months.
- JARDEN CONSUMER SOLUTIONSJOB
- Global Mktg Dir, Oster Pro…6Y 11M
Global Marketing Director, Oster Professional Products
Jarden Consumer Solutions
Global Marketing Director, 2012-2014 International Marketing Director, 2011-2012 International Group Marketing Manager, 2009 - 2011 International Product Manager, 2007 -2009 • Owned product, operations, marketing, GTM for a 3 global product portfolio, $70M annual revenue BU. • Institutionalized product launch by outlining and implementing a global stage gate process (task force).
- THUNDERBIRD SCHOOL OF GLOBAL MANAGEMENTJOB
- Academic Tutor1Y
Academic Tutor
Thunderbird School of Global Management
• Taught ‘Cross-Cultural Communication’ course to 7 MBA candidates/class for 2 semesters.
- VARIOUS COMPANIESJOB
- Product & Program Manageme…7Y 7M
Product & Program Management Positions
Various Companies
Akzo Nobel Specialist Coatings, Cambridge, UK – Senior Product Manager, International® Paints & Sandtex® Exterior Paints • Managed product development and marketing for 2 regional brands, driving $12M annual revenue. • Increased quarterly sales 15% for Sandtex and 21% for International brands, reversing a 2 year trend. Data Tree, LLC (Division of First American Corporation), San Diego, CA - Market Researcher • Identified, researched, and presented 25 candidates for acquisition to the property and data division. Fujitsu Business Communication Systems, Irvine, CA – Program Manager, Professional Services VOIP • Responded to RFPs and managed 15 projects/months coordinating with 12 engineers a…
- Product & Program Manageme…7Y 7M
Product & Program Management Positions
Various Companies
Akzo Nobel Specialist Coatings, Cambridge, UK – Senior Product Manager, International® Paints & Sandtex® Exterior Paints • Managed product development and marketing for 2 regional brands, driving $12M annual revenue. • Increased quarterly sales 15% for Sandtex and 21% for International brands, reversing a 2 year trend. Data Tree, LLC (Division of First American Corporation), San Diego, CA - Market Researcher • Identified, researched, and presented 25 candidates for acquisition to the property and data division. Fujitsu Business Communication Systems, Irvine, CA – Program Manager, Professional Services VOIP • Responded to RFPs and managed 15 projects/months coordinating with 12 engineers a…
- Product & Program Manageme…7Y 7M
Product & Program Management Positions
Various Companies
Akzo Nobel Specialist Coatings, Cambridge, UK – Senior Product Manager, International® Paints & Sandtex® Exterior Paints • Managed product development and marketing for 2 regional brands, driving $12M annual revenue. • Increased quarterly sales 15% for Sandtex and 21% for International brands, reversing a 2 year trend. Data Tree, LLC (Division of First American Corporation), San Diego, CA - Market Researcher • Identified, researched, and presented 25 candidates for acquisition to the property and data division. Fujitsu Business Communication Systems, Irvine, CA – Program Manager, Professional Services VOIP • Responded to RFPs and managed 15 projects/months coordinating with 12 engineers a…
- Product & Program Manageme…7Y 7M
Product & Program Management Positions
Various Companies
Akzo Nobel Specialist Coatings, Cambridge, UK – Senior Product Manager, International® Paints & Sandtex® Exterior Paints • Managed product development and marketing for 2 regional brands, driving $12M annual revenue. • Increased quarterly sales 15% for Sandtex and 21% for International brands, reversing a 2 year trend. Data Tree, LLC (Division of First American Corporation), San Diego, CA - Market Researcher • Identified, researched, and presented 25 candidates for acquisition to the property and data division. Fujitsu Business Communication Systems, Irvine, CA – Program Manager, Professional Services VOIP • Responded to RFPs and managed 15 projects/months coordinating with 12 engineers a…
- Job: Various Companies — Product & Program Management Positions · 1999-09 – 2007-04 · 7y 7mo — Akzo Nobel Specialist Coatings, Cambridge, UK – Senior Product Manager, International® Paints & Sandtex® Exterior Paints • Managed product development and marketing for 2 regional brands, driving $12M annual revenue. • Increased quarterly sales 15% for Sandtex and 21% for International brands, reversing a 2 year trend. Data Tree, LLC (Division of First American Corporation), San Diego, CA - Market Researcher • Identified, researched, and presented 25 candidates for acquisition to the property and data division. Fujitsu Business Communication Systems, Irvine, CA – Program Manager, Professional Services VOIP • Responded to RFPs and managed 15 projects/months coordinating with 12 engineers a…
- Job: Strategies without Borders LLC — Fractional Growth Lead | Product · GTM · Marketing · Sales · 2015-10 – present · 10y 10mo — I work with founders at startups and SMBs who have a real product and early customers, but cannot get to repeatable revenue because product, marketing, and sales have never been connected into a system that runs without them. I am typically brought in for a product problem. The work always ends up spanning the whole system. Working across product, go-to-market, marketing, and sales to find where it breaks between strategy and execution, and fix it. • Leading positioning, messaging, and go-to-market across product and sales channels • Aligning product, marketing, and sales into one operating system • Translating strategy into execution, hands on, inside the business Different industries.…
- Job: Various Companies — Product & Program Management Positions · 1999-09 – 2007-04 · 7y 7mo — Akzo Nobel Specialist Coatings, Cambridge, UK – Senior Product Manager, International® Paints & Sandtex® Exterior Paints • Managed product development and marketing for 2 regional brands, driving $12M annual revenue. • Increased quarterly sales 15% for Sandtex and 21% for International brands, reversing a 2 year trend. Data Tree, LLC (Division of First American Corporation), San Diego, CA - Market Researcher • Identified, researched, and presented 25 candidates for acquisition to the property and data division. Fujitsu Business Communication Systems, Irvine, CA – Program Manager, Professional Services VOIP • Responded to RFPs and managed 15 projects/months coordinating with 12 engineers a…
- Job: Various Companies — Product & Program Management Positions · 1999-09 – 2007-04 · 7y 7mo — Akzo Nobel Specialist Coatings, Cambridge, UK – Senior Product Manager, International® Paints & Sandtex® Exterior Paints • Managed product development and marketing for 2 regional brands, driving $12M annual revenue. • Increased quarterly sales 15% for Sandtex and 21% for International brands, reversing a 2 year trend. Data Tree, LLC (Division of First American Corporation), San Diego, CA - Market Researcher • Identified, researched, and presented 25 candidates for acquisition to the property and data division. Fujitsu Business Communication Systems, Irvine, CA – Program Manager, Professional Services VOIP • Responded to RFPs and managed 15 projects/months coordinating with 12 engineers a…
- Job: Strategies without Borders LLC — Product & GTM Strategy Consultant · 2020-01 – 2021-05 · 1y 4mo — • Product and marketing lead crafting business model and GTM plan for 20 online banking/tax courses. • Consulted for 3 startup founders (gaming, sustainability, CPG) on product and business strategies.
- Job: EmployBridge — Emerging Product & Service Lead – Innovation Team · 2021-06 – 2022-01 · 7 mo — • Mapped customer journey and conducted 100+ clients and candidates interview leading to an MVP.
- Job: Strategies without Borders LLC — Product & GTM Strategy Consultant · 2015-10 – 2019-02 · 3y 4mo — • Consulted on product market fit analysis, product roadmaps, GTM plans, and business development. • Crafted product/GTM strategies for 14 startups and SMBs (4-12 months) for 20 products launches. Select Clients: Nuutok; Purodora ; Van Berkel USA; Storm’n You; Cleanyst; Move 38.
- Job: Various Companies — Product & Program Management Positions · 1999-09 – 2007-04 · 7y 7mo — Akzo Nobel Specialist Coatings, Cambridge, UK – Senior Product Manager, International® Paints & Sandtex® Exterior Paints • Managed product development and marketing for 2 regional brands, driving $12M annual revenue. • Increased quarterly sales 15% for Sandtex and 21% for International brands, reversing a 2 year trend. Data Tree, LLC (Division of First American Corporation), San Diego, CA - Market Researcher • Identified, researched, and presented 25 candidates for acquisition to the property and data division. Fujitsu Business Communication Systems, Irvine, CA – Program Manager, Professional Services VOIP • Responded to RFPs and managed 15 projects/months coordinating with 12 engineers a…
- Job: SENSARAa — Advisor/Mentor · 2024-03 – 2025-07 · 1y 4mo — Advising and mentoring co-founders during the early development of an innovative management tool that empowers leaders to enhance team performance by focusing on identifying and developing critical soft skills. Providing strategic guidance on operational growth, product vision, and go-to-market (GTM) planning, to ensure the solution aligns with organizational objectives and individual development goals.
- Job: EmployBridge — Business Architect (Consultant) · 2022-01 – 2022-05 · 4 mo — • Selected to consult for corporate initiative, mapping processes for 9 value streams, 40 workstreams and 6 business models, including technology dependencies, collaborating with over 100 stakeholders.
- Job: Jazwares, LLC — VP Product Management & Business Development - JazWings · 2015-01 – 2015-11 · 10 mo — • Designed, developed, and launched online platform in 10 months with 12 projects and 500+ subscribers. • Built Agile team of 9, managed development, design, product roadmap, research, P&L, legal, GTM.
- Job: Thunderbird School of Global Management — Academic Tutor · 2011-01 – 2012-01 · 1y — • Taught ‘Cross-Cultural Communication’ course to 7 MBA candidates/class for 2 semesters.
- Job: EmployBridge — Director Enterprise Business Architecture · 2022-05 – 2023-01 · 8 mo — • Established EBA to focus on improving business alignment, agility, efficiency, and decision-making. • Captured business capabilities, processes, information flow and technology infrastructure in a blueprint. • Positioned EBA as source of truth for business processes & technology onboarding 4 consulting agencies. • Conducted post-merger process, technology, and user integration impact analysis for 6 value streams. • Initiated 9 cross-functional workshops to gather requirements from sales, marketing, technology, product.
- Job: EmployBridge — Senior Director Enterprise Business Architecture & UX (EBX) · 2023-01 – 2024-02 · 1y 1mo — • Built and managed a centralized internal consulting team of 14 (4 direct) focused on strategic projects. • Led EBA, UX Research, UX Design, and UIE, partnering with Product Teams, saving $1.1M in external fees. • Partnered on 50+ cross-functional projects, translating stakeholders/business strategy into product needs. • Guided 4 enterprise SaaS product, process, and user discovery capturing user pain points & system gaps. • Institutionalized enterprise practice with 400+ process maps, 20+ research studies, 3 design style guides.
- Job: COSMO — Head of Marketing & Strategic Planning - Product Lead · 2019-02 – 2020-01 · 11 mo — • Developed and oversaw global marketing strategy and operations, market intelligence and KPI tools. • Led design and product taking an idea to business validation, and patent submission in 6 months.
- Job: Jazwares, LLC — Senior Director Product Development · 2014-07 – 2015-08 · 1y 1mo — • Led product development for 16 licensed brands managing a team of 17 designers (products) and 3 PMs. • Optimized operations and implemented 3D printing technology reducing PD cycle time by 6 months.
- Job: Mind the Bridge — Startup Mentor · 2023-11 – 2025-03 · 1y 4mo — Desafia San Francisco program mentor (non-equity public assistance initiative addressed to Spanish startup founders with the greatest potential to successfully tackle the international market). • Product and GTM mentoring for 3 AI SaaS B2B startups from Spain looking to scale in the US (2024). • Mentored 7 women startup founders from Spain, on scaling European business in the US (2023).
- Job: Jarden Consumer Solutions — Global Marketing Director, Oster Professional Products · 2007-07 – 2014-06 · 6y 11mo — Global Marketing Director, 2012-2014 International Marketing Director, 2011-2012 International Group Marketing Manager, 2009 - 2011 International Product Manager, 2007 -2009 • Owned product, operations, marketing, GTM for a 3 global product portfolio, $70M annual revenue BU. • Institutionalized product launch by outlining and implementing a global stage gate process (task force).
- Job: Confidential Client — Fractional Growth Lead · 2024-11 – 2026-06 · 1y 7mo — Brought in to review a product challenge. Now operating as an embedded growth lead across the business. Working across product, go-to-market, marketing, and sales to find where it breaks and fix it at the execution level. • Leading positioning, messaging, and narrative across website and sales channels • Aligning sales and marketing to improve pipeline quality and conversion • Reviewing and upgrading marketing and sales tech infrastructure • Driving website redesign to better reflect value proposition and improve performance • Translating strategy into execution across teams The products did not change. The system did.
- School: Old Dominion University — MBA, Business Administration
- School: Old Dominion University — Master of Arts - MA, Economics
- School: Old Dominion University — Bachelor of Science in Business Administration (BSBA), Managerial Finance
- School: CEFAM Centre d'Études Franco-Américain de Management
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