Magda H.

Senior GTM Strategy & Planning Leader | Startup Veteran

San Francisco1.4k followers
Cloudflare, Inc.ex-VMware Inc.ex-VeloCloud, Now part of VMware

Startup veteran: experience taking company from early stage → acquisition → integration My superpowers: - track record of owning and driving large-scale, cross-functional strategic initiatives to completion - operating comfortably with ambiguity to quickly simplify problems…

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(define, own and drive strategy across complex organizations) - partnering with senior leaders globally across complex organizations - proven ability to create structure and execution plans from scratch

Career Timeline

JobSchool

GTM Index

  1. CLOUDFLARE,JOB
    1. Strategic Initiatives & Pa…
      5Y 9M
  2. VMWAREJOB
    1. Senior Mgr, GTM Strategy &…
      4Y 11M
  3. VELOCLOUD, NOW PART OF VMWAREJOB
    1. Strategic GTM Initiatives…
      1Y 11M
  4. CHEGGJOB
    1. Software Quality Assurance…
      11M
  5. VARIOUS COMPANIESJOB
    1. Independent GTM Strategy &…
      7Y 11M
    2. Independent GTM Strategy &…
      7Y 11M
    3. Independent GTM Strategy &…
      7Y 11M
    4. Independent GTM Strategy &…
      7Y 11M

Time in market 19Y 9MOpen 2Closed 7Stints 9

gtmindex.io/p/hallmagda

  1. Job: Cloudflare, Inc. — Strategic Initiatives & Partner Marketing · 2021 – present · 5y 7mo — • Grew tech partner-influenced ACV from $0 to $14.7M in first 11 months. • Defined strategy and executed first-ever Partner Summit. • Created first-ever partner sponsorship program. • Deepened partner relationships and creating executive connections with strategic partners like Microsoft. • Own partner communication & experience strategy.
  2. Job: VMware Inc. — Senior Manager, GTM Strategy & Operations · 2017 – 2021 · 4y — • People manager: Joint GTM strategy & operations with strategic technology partners (Microsoft & Amazon). • Partnered with senior leaders: Proactively identified gaps and opportunities in market, product, and operational processes. • Strategy: Defined business requirements, developed metrics-driven business plans, directed global cross-functional teams; program management and change management across complex organizations; executive communication. • Developed, implemented, and owned strategic initiatives for global partner readiness: Created structure and joint execution plans with internal and external senior leaders and stakeholders. • Drove global, large-scale strategic projects to comp…
  3. Job: VeloCloud, Now part of VMware — Strategic GTM Initiatives Lead · 2016 – 2017 · 1y — Acquired by VMware in 2017 • People manager: developed, led, and drove cross-functional key strategic initiatives with resellers, SIs, telcos, tech partners. • Proactively identified gaps and opportunities to scale team and replicate operational best practices.
  4. Job: Chegg Inc. — Software Quality Assurance Engineer · 2015 – 2015 · 0 mo — • Quality assurance for marketing engineering and marketing services teams.
  5. Job: Various Companies — Independent GTM Strategy & Operations Chief of Staff / Consultant · 2007 – 2014 · 7y
  6. Job: Various Companies — Independent GTM Strategy & Operations Chief of Staff / Consultant · 2007 – 2014 · 7y
  7. Job: Various Companies — Independent GTM Strategy & Operations Chief of Staff / Consultant · 2007 – 2014 · 7y
  8. Job: Various Companies — Independent GTM Strategy & Operations Chief of Staff / Consultant · 2007 – 2014 · 7y
  9. School: Georgian Technical University — Bachelor of Science - BS, Telecommunications

Skills

Sales ManagementHealthcareSoftware DevelopmentHealthcare ManagementMedical TerminologyHospitalsPerformance ManagementChannel PartnersBusiness Process ImprovementXMLSQLSalesTeam BuildingMarketingSaaSHTMLJavaScriptLeadershipCustomer ServiceTraining

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